Insticator, a TV fan prediction company, is seeing a large spike in usage from an unlikely audience: vampire and supernatural fans.
In just 10 days, the platform has grown from 4,000 active users in this segment to over 22,000. Insticator runs contests with trivia and predictions and these specific communities are very passionate about what is going to happen within the plot and to characters. Among the shows whose communities are engaging are ‘The Vampire Diaries,’ ‘The Originals,’ ‘Supernatural,’ Teen Wolf,’ and ‘Once Upon a Time.
The hyper-social 16-35 female viewer is highly engaged and opinionated and certain shows are capitalizing on that audience. Insticator broke its user base into two cohorts for the sake of this study and found some interesting data points. Read more