This past year, was the year of the image maturing on the social web. From Pinterest to Instagram, to animated GIFs on Tumblr, it’s never been more fun and social to customize and mold photos about your favorite TV shows. Here’s how Yahoo’s IntoNow users are using their “CapIt” feature to turn photos about TV into mini, customized memes. Read more
Posts Tagged ‘IntoNow’
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As the second space heats up it’s continuously harder for a TV network to find the right platform to build a unique partnership with. This month National Geographic Channel’s popular reality TV shows Doomsday Preppers (about the lives of ordinary Americans preparing for the end of the world) and Rocket City Rednecks (about a genius hillbilly family from Alabama) are partnering across Yahoo!’s IntoNow to deliver a unique second screen experience. We spoke with Yahoo!’s Director of Business Development and Strategy, Sima Sistani and National Geographic Channel‘s Director of Digital Marketing Katy Anadale about the partnership. Read more
CEO Marissa Mayer noted in her last investor call that “Yahoo will have to be a predominantly mobile company,” and now AllThingsD reports that she’s assigned IntoNow founder Adam Cahan to lead the company’s new aggressive mobile efforts. Cahan sold IntoNow — the social TV app — to Yahoo in April of last year, and he’s now tasked with overseeing “mobile efforts, enabled screens (CTV+IntoNow) and Flickr,” according to an internal Yahoo memo. Read more
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