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Posts Tagged ‘IntoNow’

Social TV consolidation continues: GetGlue rebrands as tvtag, Yahoo! shuts down IntoNow, Viggle buys Dijit Media

downloadThe past week has seen a tremendous amount of consolidation from some of the major platforms that have defined a now tiny world of “companion apps” to the TV viewing experience. Here are the details about GetGlue pivoting to tvtag, Yahoo! shutting down IntoNow and Viggle acquiring Dijit Media. Read more

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Multimedia Journalism

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An inside look at how IntoNow’s ‘CapIt’ is making photos of TV social

This past year, was the year of the image maturing on the social web. From Pinterest to Instagram, to animated GIFs on Tumblr, it’s never been more fun and social to customize and mold photos about your favorite TV shows. Here’s how Yahoo’s IntoNow users are using their “CapIt” feature to turn photos about TV into mini, customized memes. Read more

Yahoo!’s IntoNow partners with Nat Geo for ‘Doomsday Preppers’ and ‘Rocket City Rednecks’

As the second space heats up it’s continuously harder for a TV network to find the right platform to build a unique partnership with. This month National Geographic Channel’s popular reality TV shows Doomsday Preppers (about the lives of ordinary Americans preparing for the end of the world) and Rocket City Rednecks (about a genius hillbilly family from Alabama) are partnering across Yahoo!’s IntoNow to deliver a unique second screen experience. We spoke with Yahoo!’s Director of Business Development and Strategy, Sima Sistani and National Geographic Channel‘s Director of Digital Marketing Katy Anadale about the partnership. Read more

IntoNow founder (and former TV guy) now running Yahoo’s highest priority business: mobile

CEO Marissa Mayer noted in her last investor call that “Yahoo will have to be a predominantly mobile company,” and now AllThingsD reports that she’s assigned IntoNow founder Adam Cahan to lead the company’s new aggressive mobile efforts. Cahan sold IntoNow — the social TV app — to Yahoo in April of last year, and he’s now tasked with overseeing “mobile efforts, enabled screens (CTV+IntoNow) and Flickr,” according to an internal Yahoo memo. Read more

IntoNow teams with ABC for 'Revenge' sweepstakes

Yahoo's IntoNow is working with ABC to offer a second-screen sweepstakes around the final two episodes this season of the show Revenge. Viewers who tag either show (on May 16th or 23rd) from the app can enter to win a vacation in the Hamptons "and live the life of a Grayson for a week." While they're there, viewers can see Revenge trivia, engage in conversations with friends and share what they're watching to their Facebook and Twitter feeds.

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Highlights from the Social TV Summit in San Francisco

A couple hundred execs gathered in San Francisco for the Social TV Summit on Tuesday, and as always, we've pulled together some highlights from the event. This isn't an exhaustive list; for more, you can glean the highlight clips provided by Snappy.tv. One of the biggest reoccurring themes at social TV events is how early we are in the product development process, and how second screen experiences are something entirely new...

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Best (and worst) social TV moments of the Oscars

This year's Academy Awards on ABC was infused with social media and second-screen experiences, top to bottom. So much so, we were juggling apps and devices -- three different hosted live streams during the red carpet show -- which was a bit out of control. While the show didn't offer many (if any) smashing viral moments, there were some terrific second-screen developments and a few memorable social media tidbits:

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Social TV recap of the ABC News Iowa GOP Debate [Infographic]

Another debate has come and gone, and the Wall Street Journal has admitted that "free media (is) helping to define" the GOP primary. Bluefin Labs, has again speedily provided us with there analysis on the chatter from last night's debate. Audiences made 235,659 social media comments about this debate, the 4th most commented-on debate this season so far (competing with HBO and Showtime on a Sunday night probably wasn't the best move). Audiences commented about Romney the most out of any candidate, followed closely by Gingrich in second place. Perry drew the least amount of comments in social media.

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Yahoo's IntoNow to power ABC News debate polling

First on Lost Remote: ABC News is hosting a GOP debate this Saturday, and the network's new online partner is incorporating a social TV component into the live event. ABC News and Yahoo partnered in October, and Yahoo's IntoNow recently launched an updated app that synchronizes content and interactivity with live TV. During the debate, viewers will be able to offer real-time feedback on the candidates via the IntoNow app.

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Is IntoNow's new app a social TV game-changer?

IntoNow launched an iPad app and updated its iPhone and Android apps today with an entirely new experience that goes beyond identifying TV shows to powering a real-time, second-screen experience that's synchronized with what you're watching. And it's impressive. Up until this point, IntoNow -- which was acquired by Yahoo in April -- used audio-identification software to allow viewers to identify and "tag" TV shows. With this new release, IntoNow is offering synchronized news headlines, in-depth sports stats, recommendations and social discussions that correlate with what's on TV.

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