Another burst of cash for the quickly-growing social TV space: this time, Austin-based Mass Relevance has closed a $3.3 million series A round led by Austin Ventures. The company says it plans to use the investment to accelerate growth among media, entertainment, consumer brands and retailers.
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The team that launched the social TV guide startup Fav.tv is joining TVGuide.com. "This is an 'acqui-hire' in the truest sense of the word," TVGuide.com GM Christy Tanner told us. The two Fav.tv engineers will be joining TVGuide's mobile development team, and the Fav.tv service will shut down in the next few weeks. Tanner said they'll be helping TVGuide's team incorporate the Watchlist service -- currently only available on TVGuide.com -- into its mobile apps.
Another investment in the social TV space: the social TV data company Bluefin Labs just closed a $12 million series B round led by Time Warner Investments. Bluefin measures conversations around TV shows and commercials, and then sells that data to programmers, distributors, agencies and advertisers. "2012 will be a year of huge growth at Bluefin Labs," explains Deb Roy, co-founder and CEO. "With this funding we will continue to invest in R&D and build out our sales and client service offerings."
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