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Posts Tagged ‘investment’

Mass Relevance raises $3.3 million in new funding

Another burst of cash for the quickly-growing social TV space: this time, Austin-based Mass Relevance has closed a $3.3 million series A round led by Austin Ventures. The company says it plans to use the investment to accelerate growth among media, entertainment, consumer brands and retailers.

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Social TV investment not matching opportunity?

We've been reporting the latest social TV investment and acquisition activity (stories) as they're announced, and Sharp TV's Anne-Marie Roussel has compiled a table that lists them all together. While it looks like a lot of activity -- and we're seeing a lot more this year -- it prompted All Things D's Peter Kafka to proclaim, "The social TV gold rush is smaller than you think." He writes:

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Startup TweetTV raises $750K in angel funding

More investment news on the social TV front: the real-time social TV guide TweetTV says it raised $750K in funding from angel investor Joe Kalfa. The company says it will use the funding to hire talent, create mobile apps and power its upcoming "partner and social rewards programs."

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The team that launched the social TV guide startup is joining "This is an 'acqui-hire' in the truest sense of the word," GM Christy Tanner told us. The two engineers will be joining TVGuide's mobile development team, and the service will shut down in the next few weeks. Tanner said they'll be helping TVGuide's team incorporate the Watchlist service -- currently only available on -- into its mobile apps.

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Viggle acquires Loyalize in social TV deal

A big move in the social TV space today: Function(X), the parent company of the new TV loyalty app Viggle, announced today it's acquiring Loyalize, a second-screen technology platform. Viggle was built using the Loyalize platform, and the acquisition gives Function(X) a white-label technology to expand its goal to reward viewers for watching and participating with their favorite TV shows. The companies did not release terms of the deal.

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Social TV startup Flingo receives $7 million in funding

We wrote about Flingo in November and learned that BitTorrent cofounder Ashwin Navin had built a company that develops smart TV apps across multiple platforms. Navin hinted at some big social TV announcements that his company would make, and they launched with A+E Networks to make your remote more social.

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Bluefin Labs lands $12 million round, 'huge' year ahead

Another investment in the social TV space: the social TV data company Bluefin Labs just closed a $12 million series B round led by Time Warner Investments. Bluefin measures conversations around TV shows and commercials, and then sells that data to programmers, distributors, agencies and advertisers. "2012 will be a year of huge growth at Bluefin Labs," explains Deb Roy, co-founder and CEO. "With this funding we will continue to invest in R&D and build out our sales and client service offerings."

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Social TV startup ‘TV Dinner’ launches with funding

Another social TV company has entered the space aiming to create a, "refreshingly unique real-time experience," according to their release. New York-based "TV Dinner" (for iPad) is focusing on a big gaming element for the second screen. They're launching with a strong opposition to the idea of the TV check-in, a concept that GetGlue seems to be banking off of but that others are skeptical of in regards to long-term sustainability as a platform.

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Social TV startup ZAPITANO raises 1.7 million euros [Interview]

Another social TV company has been funded. ZAPITANO, which is another Berlin-based startup, has been financed with 1.7 million Euros. Their funding comes from a combination of a VC and private investors. Interestingly, this startup will be primarily focused on the German TV market as it prepares to grow. While it's too early to make any predictions on how their product (a second screen app) will compare to the long list of competitors they face in the US, it's definitely smart that they're going after the German TV market, where they might be able to grow a sizable user-base that positions them well to be acquired in a few years if one of the already established apps take off.

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Social TV startup Zeebox scores over $15 million from BSkyB

We're only in week two of 2012 and another social TV startup has just received a huge amount of investment from a major media company. Zeebox, yet to launch in the US, received over $15 million from News Corp controlled BSkyB, the largest pay-TV broadcaster in the UK with over 10 million customers. As Paid Content points out, "The funding means Zeebox has a triple-digit million valuation after just two months of live operation, and without yet having executed a monetization strategy."

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