Users download the app, invite friends, and then answer questions throughout the broadcast like, “will the next play be a run or a pass or an intercept?” The questions run on a ten second timer and there’s a leader board for your crew and for the entire Spit audience. Founder and i.Tv CEO Brad Pelo says:
What we discovered is that fans of sports tend to be a little bit more engaged around second screening, but there’s a great opportunity to get them to competitively engage. We built a feature last year for Nintendo, for their second screen experience and we watched , specifically for sports, the metrics just skyrocket. It became the second most used feature on the platform.