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Posts Tagged ‘itv’

Armchair Quarterbacks, This App’s For You

Spit App Logo 304x200Today, just in time for NFL Thursdays, i.TV launched a new televised sports app, Spit. It’s a game for the game and doesn’t take umpteen hours to set up like a fantasy league.

Users download the app, invite friends, and then answer questions throughout the broadcast like, “will the next play be a run or a pass or an intercept?” The questions run on a ten second timer and there’s a leader board for your crew and for the entire Spit audience. Founder and i.Tv CEO Brad Pelo says:

What we discovered is that fans of sports tend to be a little bit more engaged around second screening, but there’s a great opportunity to get them to competitively engage. We built a feature last year for Nintendo, for their second screen experience and we watched , specifically for sports, the metrics just skyrocket. It became the second most used feature on the platform.

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Ahead of World Cup, ITV Asks Fans to Show Their #GoalFace

1270583_FULL-LNDThe British television network ITV is set to broadcast 20 matches from the group stages of the 2014 World Cup on ITV and ITV4, and 34 games in total across its other channels.

ITV is also offering robust second screen coverage, and fans will be able to stream all live matches via the ITV player on itv.com and on demand.  To further engage with fans, ITV created a microsite, itv.com/worldcup to offer second screen users highlights of all mataches, videos, news, analysis, and stats.

Perhaps the best part of itv.com/worldcup is ITV’s #goalface initiative. ITV is asking fans to tweet pictures of their best goal celebration face to @itvfootball with the hashtag #goalface. Before and during the tournament ITV will publish the best submissions on Twitter and Facebook, and also potentially on-air. Read more

Why First Lady Michelle Obama shouldn’t have watched season three of Downton Abbey before it aired in the U.S.

Earlier this fall, we wrote about a huge problem facing the industry that social TV is bringing to light. In “Have you already watched Downton Abby Season three?“, we discussed how delaying launches of seasons is too hard on fans who can too easily see spoilers on every major social platform (Downton season three already aired in the U.K. but won’t premiere in the U.S. until next month). In November, The Sun revealed that First Lady Michelle Obama asked ITV for the new season and got it. Even Stephen Colbert poked fun at this the other week when the cast was in town promoting the show. Why isn’t the TV industry upset at the First Lady’s impatience? Why is she allowed to watch but not the rest of country? Here’s why the First Lady did the wrong thing by requesting the third season early. Read more

Have you already watched Downton Abbey season three?

One of the most popular dramas on TV right now is Downton Abbey, the British show that has reinvigorated the possibilities of a period piece. We’ve covered the success this show has had both in the U.S. airing on PBS and across 100 countries where the show has been purchased to air. The third season of the show, taking place post World War I in the roaring 20s, just aired its sixth episode in the UK this Sunday. How can viewers in the U.S. and outside of the UK expect to wait to watch the new season? For over a decade TV fans around the world have been accessing their favorite TV content as they choose. Now, with a global social web it’s no longer acceptable to let the current business models destroy TV for fans. Here are the problems facing the global TV market. Read more