The British television network ITV is set to broadcast 20 matches from the group stages of the 2014 World Cup on ITV and ITV4, and 34 games in total across its other channels.
ITV is also offering robust second screen coverage, and fans will be able to stream all live matches via the ITV player on itv.com and on demand. To further engage with fans, ITV created a microsite, itv.com/worldcup to offer second screen users highlights of all mataches, videos, news, analysis, and stats.
Perhaps the best part of itv.com/worldcup is ITV’s #goalface initiative. ITV is asking fans to tweet pictures of their best goal celebration face to @itvfootball with the hashtag #goalface. Before and during the tournament ITV will publish the best submissions on Twitter and Facebook, and also potentially on-air. Read more