Why is SpongeBob is so popular on social? Nickelodeon talks about social TV strategy
By Natan Edelsburg on June 8, 2012 7:55 AM
Ever glance at the social TV charts and notice how Spongebob is consistently at the top at different parts of the day? Nickelodeon's powerful pineapple under the sea has also created a passionate fan culture. The Viacom owned kids-focused TV network has an extremely diverse group of content that's adored on linear and social by both their key demos and older ones that can't stop talking.


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