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Posts Tagged ‘jacob shwirtz’

With Nielsen Partnership, Canvs Becomes First Fully Automated Social TV Sentiment Platform

canvsCanvs has been providing us with sentiment analysis of tweets around TV shows for a few months now, but has today announced a formal partnership with Nielsen and its Twitter TV Ratings. Canvs, then, becomes the first completely syndicated qualitative social TV platform, giving both networks and marketers more tools to extract meaning from viewer tweets.

In the social analytics world, sentiment analysis – once hot – has been largely cast aside. We asked Mashwork Founder & CEO Jared Feldman about this and he said that sentiment analysis “has been dismissed out of hand for so many years” because the solutions have been incomplete.

“We built Canvs to be actionable because the “positive,” “negative,” and “neutral” categorizations that come standard with most social media tools simply aren’t useful to marketers,” Feldman said. “Automated tools are unable to parse complex emotions like “I hate how much I love Scandal.” Further, what if hate is a goal? While a Tweet about despising Joffrey from Game of Thrones means the production team at HBO did its job, a traditional tool would simply label that tweet “negative.”  Canvs not only tells you what was “good” and “bad” about a show, but it also tells you which characters were attractive or annoying and which plot lines made people say WTF or SMH. These nuanced insights give marketers the ammunition they need to react to how their audiences really feel.” Read more

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Endemol Beyond inks exclusive deal with YouTube celebrity Michelle Phan

If you’ve been on a NYC subway recently you for sure know who Michelle Phan is. The YouTube star who posts a new video each week has accumulated over 6.3 million subscribers and is now featured in YouTube’s big traditional ad campaign. Endemol Beyond (who  recently hired social TV expert Jacob Shwirtz) held a NewFront presentation in NYC and announced a new exclusive deal with her that shows how much this TV company is invested in going beyond television. Here are the details.

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Endemol Beyond has “aligned forces with acclaimed digital pioneer Michelle Phan and her multi-channel network, For All Women Network (FAWN), to build a premium, female-focused lifestyle network.” The company added that this “marks one of the biggest global partnerships between a talent that originated from the YouTube platform and a major media company.”

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Jacob Shwirtz to lead social TV efforts as Chief Social Media Officer for Endemol Beyond USA

Headshot-ShwirtzWe’ve followed Jacob Shwirtz‘s career for a few years now as the former Viacom social TV lead become one the top thought leaders in the industry. Shwirtz gave us inside looks into the social TV world of Viacom and is now onto his next big role as Endemol Beyond USA’s Chief Social Media Officer.

Shwirtz couldn’t be a better fit for this position as someone who spent his career at Viacom, connecting the dots between the organizations many TV brands. Endemol Beyond USA is “the division charged with building out a global video content network backed by the production juggernaut’s $40 million investment,” according to Variety. Building social TV into the production side of the TV equation is a topic we’ve continued to write about as a key to storytelling in the age of social. Read more

Social TV Hangout: An inside look at Jacob Shwirtz’s ‘The St0ry’

I recently hung out with social TV expert (and Lost Remote guest writer) Jacob Shwirtz. Watch our discussion and learn about Shwirtz’s impressive new side project, the St0ry. Jacob is bringing together 30 disruptive minds to chat privately about the revolution of storytelling on the social web. In Lost Remote’s first ever Google+ Hangout On-Air (my audio will be better next time), Jacob and I discussed his new side project and how marketing and buzz words are evolving into unprecedented opportunities to tell great stories. Read more

Inside look at Spike TV's 'All Access Live' and E3 coverage

Unable to attend E3, the biggest gaming conference of the year in Los Angeles? Spike TV, the Viacom owned network geared towards males, is broadcasting eleven hours of coverage, five more than last year. E3 has already seen a major social TV announcement involving Xbox's entertainment growth.

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