We’ve followed Jacob Shwirtz‘s career for a few years now as the former Viacom social TV lead become one the top thought leaders in the industry. Shwirtz gave us inside looks into the social TV world of Viacom and is now onto his next big role as Endemol Beyond USA’s Chief Social Media Officer.
Shwirtz couldn’t be a better fit for this position as someone who spent his career at Viacom, connecting the dots between the organizations many TV brands. Endemol Beyond USA is “the division charged with building out a global video content network backed by the production juggernaut’s $40 million investment,” according to Variety. Building social TV into the production side of the TV equation is a topic we’ve continued to write about as a key to storytelling in the age of social. Read more