hln-logo_304x200-300x197HLN aims to become the TV home for the social media generation, network President Albie Hecht announced today.

As part its full rebranding, the network will be curating its news from across social platforms and blogs, and highlight the most trending, viral stories while pointing out those social users creating the most buzz.

“While others report on the conversation, HLN will be a part of it,” said @AlbieHechtHLN. “Just as MTV was adopted by a disconnected target audience that was underserved by television, HLN will be the first TV home to embrace the social media generation and champion its interests.”

That quote right from the channel’s chief provides a subtle hint: when is the last time you’ve seen a press release identify a network president by Twitter handle? Read more