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Posts Tagged ‘Jared Feldman’

Social Sentiment and Actionable Insights: Mashwork Partners with PunchTab

cabvsLast month we wrote about ‘Canvs,’ the new social sentiment platform launched by the analytics company ‘Mashwork.’ Now, Mashwork is partnering with ‘PunchTab’ to give entertainment marketers an even deeper understanding of consumer behavior and sentiment. The Silicon-Valley based PunchTab is a multi-platform engagement and insights platform.

“They’re no longer content just to know how much volume—they want context, Mashwork CEO and founder Jared Feldman told Lost Remote in April. “It’s one thing to be able to tell that Twitter volume spiked during a key sequence in your show, but it’s another thing entirely to be able to tell that women loved the moment, men hated it, and people who make more than $75k a year found it boring. Those are the kind of insights Canvs provides.”

Combining this type of data with PunchTab’s second screen solution will give social decision makers the tools needed to execute future social TV campaigns. Here is an example of how the partnership could work, via the release: Read more

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How Canvs Aims to Go Beyond Raw Data to Reveal Social Users’ Emotions

CanvsMashwork, a social insight firm, aims to tap into what’s behind social users’ emotions by launching its new platform, “Canvs.”

The company’s recently announced social-TV product looks beyond “volumetric buzz” measurements to reveal the emotions behind social conversation; an expansion from measuring how many people are talking on social to the sentiments behind the conversation.

“The social TV industry is maturing…networks and marketers are now starting to ask harder questions,” Mashwork CEO and founder Jared Feldman tells Lost Remote.

“They’re no longer content just to know how much volume—they want context. It’s one thing to be able to tell that Twitter volume spiked during a key sequence in your show, but it’s another thing entirely to be able to tell that women loved the moment, men hated it, and people who make more than $75k a year found it boring. Those are the kind of insights Canvs provides.”

Canvs’ technology claims to gives marketers a breakdown of what content has audiences reacting at a certain point in time– for example a plot development during a popular TV show.

Read more