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Posts Tagged ‘jason forbes’

After Rebranding, Beamly Sees Impressive Growth

Beamly_Masterbrand_HeroThe Beamly rebranding appears to be working.

Since April, the social TV platform formerly known as zeebox, has tripled the number of monthly active users, along with increases in visits and user retention.

Beamly has forged partnerships with most of the major TV networks, and has recently launched successful campaigns with Oxygen for the return of ‘Bad Girls Club’ and CBS’s ‘Big Brother 16.’ The re-launch also included partnerships with media and pop culture influencers in the form of dedicated channels.

Beamly’s audience is young and engaged – an ideal target for brands and agencies. “Now over 60% of Beamly’s user base is under 30,” said Jason Forbes, Beamly US Managing Director. “These super fans who love TV and pop culture have been engaging heavily with us – not just as a second screen app, but a 24/7 offering which mirrors TV viewers’ emotional engagement with their favorite shows and celebrities across the day.” Read more

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Zeebox Rebrands As Beamly, Evolves Beyond a Second Screen App

Beamly_Masterbrand_HeroZeebox today announced that it is launching its new services as Beamly. The rebranding is meant to signify the evolution of the company from a social TV companion and second screen app to a full-service content network; one that will allow fans to engage with their favorite shows throughout the week.

“A lot has happened in the evolution of social TV since we launched two years ago,” Jason Forbes, EVP and GM of Zeebox U.S., told Lost Remote. “We’ve seen our audience skew younger, with more than 60 percent of our audience now female and under 35. That demographic is a lot more social and wants more than a second screen app and TV guide, which is what we initially launched. They want a 24/7 social and content network for TV and that’s exactly what we’ve evolved to become.”

Beamly’s 24/7 approach can be broken down into five buckets: follow, find, chat, discover, and interact. TV fans will be able to follow shows and TV personalities, find and connect with others fans around shows, chat in Beamly’s TV Rooms, discover new shows, and interact with custom games, voting, and synched experiences.

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