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Posts Tagged ‘jason hoch’

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USA Network trends worldwide during upfront

By Natan Edelsburg on May 18, 2012 7:56 AM
As USA Network announced a ramped up social TV strategy for the summer, its upfront took place at NYC's Lincoln Center. The event was produced as way more than just an opportunity to announce their new programming. From the red carpet to fan involvement to one of their biggest announcements during the presentation, social TV was part of the production. We spoke with Jesse Redniss, SVP of Digital for USA Network, Jason Hoch, SVP of Digital for WWE and several USA's "Characters".

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WWE launches new website to capture social footprint

By Natan Edelsburg on April 2, 2012 3:12 PM
World Wrestling Entertainment Inc. (WWE) has become a powerful social TV brand in the past year. A little over a decade ago, the organization was struggling for definition as name disputes and corporate restructuring dominated headlines. Today, with the help of social platforms, their broadcast ratings are up. Fans are more passionate than ever, flocking to Twitter, Facebook and their brand new website to discuss fights, engage with the celebrity fighters and build their own personal niche within the community. They even won six Mashable Awards in 2011 including "Digital Company of the Year."

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