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Posts Tagged ‘jason hoch’

USA Network trends worldwide during upfront

As USA Network announced a ramped up social TV strategy for the summer, its upfront took place at NYC's Lincoln Center. The event was produced as way more than just an opportunity to announce their new programming. From the red carpet to fan involvement to one of their biggest announcements during the presentation, social TV was part of the production. We spoke with Jesse Redniss, SVP of Digital for USA Network, Jason Hoch, SVP of Digital for WWE and several USA's "Characters".

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

WWE launches new website to capture social footprint

World Wrestling Entertainment Inc. (WWE) has become a powerful social TV brand in the past year. A little over a decade ago, the organization was struggling for definition as name disputes and corporate restructuring dominated headlines. Today, with the help of social platforms, their broadcast ratings are up. Fans are more passionate than ever, flocking to Twitter, Facebook and their brand new website to discuss fights, engage with the celebrity fighters and build their own personal niche within the community. They even won six Mashable Awards in 2011 including "Digital Company of the Year."

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