CBS has the rights to this year’s Super Bowl broadcast, and the network is betting big on second-screen interaction for the game. Unlike some other social efforts, CBS isn’t concerned with trying to get people to tune in (more than 100 million live viewers is virtually guaranteed), but rather to create a value-added experience focused on interactive elements. At a Super Bowl press event at the CBS Broadcast Center in New York, I spoke to Jason Kint, the senior VP and GM of interactive for CBS, about some of the unique things CBS has on tap.
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