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Posts Tagged ‘jeff misenti’

Social TV Panel on ‘Secret Social Sauce,’ Second Screen Helping or Hurting TV News

Social TV panelThe TVNewser Show got a whole lot more social yesterday when your humble author moderated a “Rise of Social TV” panel covering all things social TV and second screen.

On how growing on-air social media integration is making an impact on TV news, NBC News’ Senior VP of Editorial and Innovation Julian March suggested social media in many ways “completes the set” for NBC News’ coverage, serving as a growing complement to traditional TV. Fox News’ Chief Digital Officer Jeff Misenti spoke about the “delicate balance” between understanding your main TV audience and drawing in new audiences on social and digital.

“All of these mediums change television so that it’s two-way communication, so that we can get feedback from people in real-time, and in some cases apply that to programming,” Misenti said, adding that the key is not to get “too cute” where your on-air integration becomes polarizing.

Bloomberg TV’s social media head Katy Finneran spoke about the challenge of getting your consumers attention when they have too many social and digital platform options to begin with. “Validating your audience” is key, Finneran said, which includes showing social feeds on-air and having anchors reply to social users during their shows on air.

A non-TV newser, i.TV founder Brad Pelo, talked about the core audience of “amplifiers,” who will serve as news and entrainment networks’ advocate if they “learn how to talk to them correctly.”

Here were the other takeaways from the panel:

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Getting Social for the TVNewser Social TV Panel

304x200We’re putting on a big TV news and social media event in New York next week.

Social TV will be a big topic of the TVNewser Show next Tuesday. Your humble Lost Remote editor will moderate “The Rise of Social TV.”

Joining me will be a who’s who of TV news and social media: SVP for editorial & innovation at NBC News Julian March; Fox News/Fox Business’ chief digital officer Jeff Misenti; Bloomberg TV social media producer Katy Finneran; and founder and CEO of i.TV Brad Pelo.

Together, we’ll analyze TV news and entertainment outlets’ on-air social media integration; how social media is changing traditional reporters and anchors’ newsgathering; how digital and mobile platforms are changing the way networks produce content; whether second screen devices are helping or hurting traditional TV; and more.

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How News Leaders Are Finding Audience With the Second Screen

secondscreenWhat are the news divisions at the major networks doing to make sure they’re part of the second screen revolution? How are they engaging their audience? And what about the ecosystem that has built up around social TV?

These are just some of the questions we’ll ask at the TVNewser Show April 29.

On the social TV panel, we’ll talk with Jeff Misenti, Chief Digital Officer of Fox News Channel & Fox Business Network, Katy Finneran, Social Media Editor at Bloomberg TV, Julian March, the senior vice president of Editorial & Innovation at NBC News, and Brad Pelo, co-founder and CEO, i.TV.

We’ll also discuss the future of Aereo, which will go before the Supreme Court just a week before the TVNewser Show, we’ll discuss the hot topic of drones as newsgathering devices as well as the future of Web TV and what are media companies doing to stay ahead of the game.

We hope you’ll join us Tuesday, April 29 for the TVNewser Show in New York City.

(Image: Shutterstock)

FOX News and Twitter launch partnership for conventions

Fox News and Twitter already have a history of strategic partnerships that tap into the social platform's vast amount of data. In January the two worked together around Fox News' Republican debate, and now they're partnering for the conventions, extending Twitter's Political Index to television with a wider range of political figures. We spoke with Jeff Misenti, VP of FOX News Digital about the partnership.

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