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Posts Tagged ‘jesse redniss’

What Impact Will Twitter’s Buy Button Have on Social TV?

In September, Twitter announced that it would begin to roll out a Buy button, providing a seamless experience for marketers and consumers to conduct transactions via the platform. The test began mainly with artists and retailers (and some non-profits).

While the button will be available to all brands in 2015, Mashable reported last week that it would get a “real-world workout with its first holiday promotion.” AMC Theatres is offering a free small popcorn coupon for every $30 consumers spend on AMC gift cards.

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The button will likely get its first real test during Super Bowl XLIX, when advertisers will have a great opportunity to drive purchases in accord with its linear and digital efforts. After that, it will be open season for brands conceiving cross-platform campaigns. Read more

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Jesse Redniss, David Beck, and Gary Vaynerchuk Form BRaVe Ventures

brave ventures

So that’s where social TV leaders Jesse Redniss and David Beck went.

Redniss and Beck, along with social marketing guru Gary Vaynerchuk have formed BRaVe Ventures, which will advise top TV networks, digital agencies, and social TV companies. At launch, the company already counts as clients one of the major broadcast TV networks, Mashwork/Canvs.TV, Watchwith, Spredfast, Clasp.TV, ListenFirst Media, Contend Co., Vayner Media and GLOW.

“Part of the problem today is the vast amount of choice when it comes to how to develop and execute on a new technology-driven program,” Redniss tells Lost Remote. “We’ve watched companies spend large amounts of money and countless hours on technologies that didn’t work or on social programs that didn’t engage fans. We have the expertise to eliminate waste in order to determine the best solution to help our clients develop targeted programs based on specific business objectives from the start.” Read more

If You’re a Social TV Fan, Then You Need to Vote for This SXSW Panel

Screen Shot 2014-09-04 at 2.29.22 PMJesse Redniss, Chief Strategy Officer at Mass Relevance, was recently at a Twitter event and struck up a conversion with former Univision SVP David Beck about what’s really missing from social TV conferences. Redniss and Beck started to discuss the thrill of coming up with the initial concepts for social TV programs before crafting them into the finished product. They realized that no conference pulls together a group of people that do that for a living , showcase the ideation process, and then showcase a live version of that process in front of a large live audience.

And so the idea for “Creating a Social TV Experience Live from SXSW” was born. in addition to Redniss and Beck, the panel will include BET’s JP Lespinasse and HBO’s Sabrina Caluori. As far as social TV thought leadership goes, this panel is a powerhouse, and the interactive component of the panel makes this a must-pick and must-attend for TV and digital decision makers (and for anyone interested in the social TV space).

We spoke with Redniss and Lespinasse about the panel, how the interactive component is analogous to what social TV is all about, and their favorite social TV integrations from the past year: Read more

Cards is the name of the game and Twitter’s holding aces

Untitled(This is a guest post written by Jesse Redniss the Chief Strategy Officer at Spredfast. Redniss is a social TV and second screen expert who was a 9-year TV network executive.)

Another week has gone by in the upfront season, and while the networks and agencies are starting to move ahead, Twitter is progressing by leaps and bounds with announcements and acquisitions that are setting the stage for the next wave in the evolution of social TV and Second Screen. With all of the information that has flooded our streams in the past few weeks, let’s take a look at a possible strategy that could play out to be one of the biggest jolts to the maturation of social TV, second screen and companion experiences.  Read more

It’s not TV, it’s Facebook TV

FacebookTV(This is a guest post written by Jesse Redniss the Chief Strategy Officer at Spredfast. Redniss is a social TV and second screen expert who was a 9-year TV network executive.)

The past few weeks have seen a piranha like feeding frenzy of TV focused announcements by the major social platforms. With new insights about TV fan engagement on Tumblr, YouTube buying Twitch, a Pinterest fueled reality show on FYI Network, demographic metrics included in the Nielsen Twitter TV Ratings, and 4 new APIs from Facebook focused on identifying and visualizing engagement around television shows, it’s clear to see that the love affair with Social TV is alive and well. But, Facebook’s ACR based app update announcement on Wednesday may be one of the biggest things to happen to the space since the pound sign morphed to the hashtag and became the cool kid in the stream.  Read more

Spredfast integrates with new Pinterest analytics to enrich social TV offering

5.20.14-martechPinterest is continue to lay the groundwork to become the next big social powerhouse for the TV industry. The platform recently launched a show on FYI and now the visual social network is rolling out brand new analytics. Spredfast, the social media company that recently launched Spark is one of Pinterest’s launch partners. “We’re working with a small, carefully selected group of marketing technology (“MarTech”) developers to offer Pinterest business insights,” Pinterest API Engineers Steve Cohen and Thomas Sha said in a blog post. We spoke with Spredfast’s Chief Strategy Officer, Jesse Redniss about the implications this partnership has for social TV. Read more

Spredfast launches ‘Spark’ to give social media managers more actionable social TV data

SF-Logo_304-200-01This morning, Spredfast has announced the launch of Spark, a major new social TV tool aimed at giving social TV practitioners a one-stop shop for taking targeted actions with content.  Spredfast and Mass Relevance merged just over a month ago, keeping the Spredfast name. In advance of the big launch, Lost Remote spoke with Spredfast to learn more about the product and what it aims to solve.  Read more

Social Marketing Firms Unite: Spredfast and Mass Relevance Merge

Merger

Social TV leader Mass Relevance, the Austin-based social experience company we’ve been covering since 2011, has merged with fellow social marketing firm Spredfast. The two will consolidate under the Spredfast name.

Spredfast CEO Rod Favaron will become the CEO for the combined company. “If you’re in the business of helping brands and media do social, you better have relationships with the biggest social networks in the world,” he said in a joint Mass Relevance-Spredfast video. Favaron says combining Mass Relevance’s knack for Twitter and Facebook social experiences with Spredfast’s relationships with dozens of social networks creates a company others can’t compete with “from a capability perspective.”

“By teaming up, we’ll give marketers access to every piece of social data submitted in real-time, so they can uncover conversations that matter to their brand and build shared experiences that allow them to interact with their audience, both one-to-one and one-to-many,” Founder and CEO of Mass Relevance Sam Decker said. Jesse Redniss, who became Chief Strategy Officer for Mass Relevance last year, says the merger helps meet the content and storytelling demand out there.

“Our partners will now have a unified platform to not only listen, learn and analyze, but to reach out and touch their fans and viewers everywhere with impactful, relevant, compelling content which drives a deeper, more emotional connection. ”

Here are the combined stats for the two companies, now merged as Spredfast.

Read more

Social TV Visionary Jesse Redniss Named Chief Strategy Officer At Mass Relevance

Jesse-Redniss-USA-Network-200x300Social TV pioneer Jesse Redniss is on the move, named Chief Strategy Officer at Mass Relevance, according to Mashable.

The former USA Network executive — whose departure was exclusively reported on Lost Remote in August — was key in developing the network’s second screen and social TV initiatives, garnering an Emmy nomination for HashTag Killer, a successful transmedia integration campaign for the show “Psych.” He also was pivotal in developing USA’s social advertising through screen unification.

Redniss tells Mashable: “We had so much fun at USA with pushing the boundaries of what we can do with these platforms, I can’t wait to do it with more people and with more brands and properties.”

Think Redniss’s move to Mass Relevance is a second screen game changer? Let us know.

Breaking: Social TV visionary Jesse Redniss will be leaving USA Network

After checking with several reliable sources Lost Remote has confirmed a rumor that social TV visionary Jesse Redniss  will depart USA Network and parent company NBC Universal in October. He will be leaving the company to pursue new adventures. With a new baby due any day and an industry at a pivotal moment, Lost Remote has learned that he’s excited to explore new opportunities and find ways that he can contribute to the social TV business from other vantage points.

Redniss has lead the network through breakthrough successes like Psych’s Hashtag Killer and more recently USA’s industry-defining screen unification.  Redniss and his team have won numerous awards including several Shorty Awards (the ceremony I produce) and Social TV Awards. Pay attention to what Redniss does next, it will be sure to have a huge impact on the social TV world.

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