Redniss and Beck, along with social marketing guru Gary Vaynerchuk have formed BRaVe Ventures, which will advise top TV networks, digital agencies, and social TV companies. At launch, the company already counts as clients one of the major broadcast TV networks, Mashwork/Canvs.TV, Watchwith, Spredfast, Clasp.TV, ListenFirst Media, Contend Co., Vayner Media and GLOW.
“Part of the problem today is the vast amount of choice when it comes to how to develop and execute on a new technology-driven program,” Redniss tells Lost Remote. “We’ve watched companies spend large amounts of money and countless hours on technologies that didn’t work or on social programs that didn’t engage fans. We have the expertise to eliminate waste in order to determine the best solution to help our clients develop targeted programs based on specific business objectives from the start.” Read more