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Posts Tagged ‘jesse redniss’

Social Marketing Firms Unite: Spredfast and Mass Relevance Merge

Merger

Social TV leader Mass Relevance, the Austin-based social experience company we’ve been covering since 2011, has merged with fellow social marketing firm Spredfast. The two will consolidate under the Spredfast name.

Spredfast CEO Rod Favaron will become the CEO for the combined company. “If you’re in the business of helping brands and media do social, you better have relationships with the biggest social networks in the world,” he said in a joint Mass Relevance-Spredfast video. Favaron says combining Mass Relevance’s knack for Twitter and Facebook social experiences with Spredfast’s relationships with dozens of social networks creates a company others can’t compete with “from a capability perspective.”

“By teaming up, we’ll give marketers access to every piece of social data submitted in real-time, so they can uncover conversations that matter to their brand and build shared experiences that allow them to interact with their audience, both one-to-one and one-to-many,” Founder and CEO of Mass Relevance Sam Decker said. Jesse Redniss, who became Chief Strategy Officer for Mass Relevance last year, says the merger helps meet the content and storytelling demand out there.

“Our partners will now have a unified platform to not only listen, learn and analyze, but to reach out and touch their fans and viewers everywhere with impactful, relevant, compelling content which drives a deeper, more emotional connection. ”

Here are the combined stats for the two companies, now merged as Spredfast.

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Social TV Visionary Jesse Redniss Named Chief Strategy Officer At Mass Relevance

Jesse-Redniss-USA-Network-200x300Social TV pioneer Jesse Redniss is on the move, named Chief Strategy Officer at Mass Relevance, according to Mashable.

The former USA Network executive — whose departure was exclusively reported on Lost Remote in August — was key in developing the network’s second screen and social TV initiatives, garnering an Emmy nomination for HashTag Killer, a successful transmedia integration campaign for the show “Psych.” He also was pivotal in developing USA’s social advertising through screen unification.

Redniss tells Mashable: “We had so much fun at USA with pushing the boundaries of what we can do with these platforms, I can’t wait to do it with more people and with more brands and properties.”

Think Redniss’s move to Mass Relevance is a second screen game changer? Let us know.

Breaking: Social TV visionary Jesse Redniss will be leaving USA Network

After checking with several reliable sources Lost Remote has confirmed a rumor that social TV visionary Jesse Redniss  will depart USA Network and parent company NBC Universal in October. He will be leaving the company to pursue new adventures. With a new baby due any day and an industry at a pivotal moment, Lost Remote has learned that he’s excited to explore new opportunities and find ways that he can contribute to the social TV business from other vantage points.

Redniss has lead the network through breakthrough successes like Psych’s Hashtag Killer and more recently USA’s industry-defining screen unification.  Redniss and his team have won numerous awards including several Shorty Awards (the ceremony I produce) and Social TV Awards. Pay attention to what Redniss does next, it will be sure to have a huge impact on the social TV world.

Exclusive: The results from USA Network’s TheS#cialSector for Psych

The Lost Remote Show is coming to an end and after an exciting day of social TV, we have some more big news to report. USA Network’s Jesse Redniss just presented results from their big social TV initiative TheS#cialSector, their big initiative for Psych this year. Here are the results. Read more

Meet USA Network’s Jesse Redniss at the Lost Remote NYC Show [Vine]

The Lost Remote NYC Show is on Wednesday! We can’t wait to spend an entire day in beautiful Battery Park in downtown Manhattan discussing the future of television with the experts in the industry. In addition to leading a fireside chat with Stephen Friedman, MTV’s President, I’ll be moderating, “The Future of Social TV: What Networks are Planning for the Summer and Fall TV Season.” Meet Jesse Redniss from Senior Vice President of two-time Shorty Industry Award-winning USA Network who will be presenting. Read more

USA’s Psych pushes social TV boundaries with The S#cial Sector

Following up on the tremendous success of the award-winning ‘Hashtag Killer,’ USA’s Psych has just launched ‘The S#cial Sector’, an eight-week multi-platform murder mystery. Directed by Kirsten Nelson (co-star Chief Vick), the competition can be accessed via desktop or tablet at SocialSector.usanetwork.com and Tweeted using #SocialSector. Read more

Social TV for the dogs: USA and Purina partner for the Westminster Kennel Dog Show

It’s been a year since USA Network innovated with their Ustream of the Westminster Kennel Dog Show. In honor of the 137th Annual Show, the network is once again bringing social TV to the dogs. We interviewed USA’s SVP of Digital, Jesse Redniss about the big event. Read more

USA Network trends worldwide during upfront

As USA Network announced a ramped up social TV strategy for the summer, its upfront took place at NYC's Lincoln Center. The event was produced as way more than just an opportunity to announce their new programming. From the red carpet to fan involvement to one of their biggest announcements during the presentation, social TV was part of the production. We spoke with Jesse Redniss, SVP of Digital for USA Network, Jason Hoch, SVP of Digital for WWE and several USA's "Characters".

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