Leno did it with Headlines. Fallon does it with Late Night Hashtags, and Kimmel does it with YouTube challenges. Now Team Coco is taking it to a whole new level.
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Ford’s Lincoln brand is preparing for a major launch and rebranding in 2013. The autobrand’s goal is to make their cars relevant again. They not only bought their first Superbowl spot ever, but have begun scripting that commercial by tapping into Jimmy Fallon’s comedic and social expertise. Read more

The crazy kids at Late Night with Jimmy Fallon continue to impress. On Wednesday night’s show, Fallon held up a QR code — instead of an album cover — to introduce a band on the show. Here’s the clip:

Sure, not everyone has a QR code scanner on their phone (I use “Scan” on my iPhone), but it was enough to get people talking about it. The band, “Tyler, The Creator and Hodgy Beats of Odd Future,” was making its TV debut. When viewers scanned the QR code (also works off the YouTube clip), the band’s website pops up with a clip of its music video. For awhile, that music video became a YouTube trending topic.

Earlier this week, we wrote about Jimmy Fallon’s brilliant hashtag segment.