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Posts Tagged ‘Jimmy Fallon’

Is Jimmy Fallon’s social success fueling his strong ratings?

3026676-inline-tngtpostbrooklynbridge020614There was certainly a good chance that Jimmy Fallon’s early ratings success would be largely attributable to the Olympics bump he got during his first week as host of ‘The Tonight Show’ and that the numbers would soon come back down to earth. Nearly a full month after the Olympics, though, Fallon has maintained extremely strong numbers overall, with 4.26 million viewers, and especially compared to Jimmy Kimmel’s 2.83 million and David Letterman’s 2.79 million (March 10-14).

It remains difficult to directly measure the impact of social media on ratings, but Fallon’s social proficiency makes it hard to cast aside as an explanation for his steady linear TV numbers. uberVU, a social analytics company recently acquired by HootSuite, provided Lost Remote exclusively with numbers for March 11-20 showing what ‘Tonight Show’ segments are resonating most with fans across Twitter and helping Fallon continue to win the late night battle. Read more

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How Jimmy Fallon is winning the late night battle online

3026676-inline-tngtpostbrooklynbridge020614Jimmy Fallon’s first week as ‘Tonight Show’ host brought in a nightly average of 8.5 million viewers for NBC, the best week for the late night show since 1993. Heading into the third week of the show, Fallon still has a strong lead over Jimmy Kimmel and David Letterman, but Kimmel made a big jump on Monday with Toronto mayor Rob Ford as a guest.

According to Kontera, a company that measures Internet content and social media impressions, online consumption about Fallon increased 154% (comparing February 17-26 to February 7-16). Fallon’s lead is significant, as there was 167% more consumption around Fallon than his competitors. It is easy to attribute part of Fallon‘s ratings success to the 2014 Olympics lead-in he enjoyed, but online consumption is a different matter. Read more

Jimmy Fallon imagines how The Beatles would have leveraged social TV

beatlesThis month marks the 50th anniversary of The Beatles’ first appearance on the ‘Ed Sullivan Show.’ On last night’s episode of ‘The Tonight Show Starring Jimmy Fallon,’ Fallon imagined how The Beatles would have addressed the crowd following the performance if social media existed in 1964.

As John Lennon, Fallon first reminds the crowd to “like us on Facebook!” before providing them with a Twitter handle: @TheRealBeatlesUK. Of course, The Beatles also had partnership deals with Sprite and Red Bull. Watch as Lennon seamlessly references activations on Facebook, Twitter, Instagram, and Vine: Read more

Social Buzz for Jimmy Fallon Debut vs. Jay Leno Finale

Leno 304Jay Leno‘s farewell “Tonight Show” episode might have beat out Jimmy Fallon‘s debut in the ratings by over three million viewers, but Fallon topped Leno on the social ratings.

Mashable reports Fallon edged Leno by a wide margin on Twitter.

On Twitter, however, Fallon edged out Leno, according to data Nielsen SocialGuide shared with Mashable upon request. Roughly 79,900 unique accounts sent 157,600 tweets Monday night, amounting to 15.6 million Twitter impressions (number of times tweets were seen). For Leno’s last broadcast, 52,400 sent 79,400 tweets, which resulted in 9.9 million impressions.

As we’ve reported, the new “Tonight Show” with Fallon is making a big social push, designing a new website and app that puts a maximum on social engagement. It will be interesting to see the social growth of “Late Night” now that a younger-generation host is in the heralded host seat.

#JimmyFallon Trending After ‘Tonight Show’ Premiere

FallonJimmy Fallon debuted as “Tonight Show” host last night, strutting his hip hop moves with Will Smith, receiving a star-studded pay off for his being right about hosting the show, and introducing a U2 performance on the top of 30 Rockefeller Plaza.

And social media loved it, as #JimmyFallon is now trending on Twitter and Facebook the day after the big debut.

From celebrities to politicians, Fallon is getting rave reviews on social.

Read more

‘The Tonight Show Starring Jimmy Fallon’ launches new website and app

Screen Shot 2014-02-13 at 10.16.10 PMWith every new show comes a new opportunity to wow viewers and fans on the web. NBC Entertainment Digital just launched a brand new website and mobile app to connect viewers to Jimmy’s new show set to premiere on Monday. Here are the details. Read more

How ‘The Tonight Show’ has changed because of social media

Screen Shot 2014-02-09 at 10.49.06 PMLast week Jay Leno finished his 22 year run as the host of The Tonight Show. Among many mixed feelings Grantland’s Steven Hyden described best how social media has had a large effect on the evolution of the show that will soon see Jimmy Fallon as host.  Read more

Jay Leno ‘Tonight’ Farewell Building on Social

Jay Leno ends his 22-year run as “Tonight Show” host Thursday, and the show’s social media accounts have been reveling in the buildup to the finale.

And incoming “Tonight Show” host Jimmy Fallon teased his appearance (which included some hazing by Leno). Read more

Social’s Best Golden Globe Moments

golden-globes-logo 304There were great moments on-stage and on social media during tonight’s Golden Globes, including a first-ever winner for an online-only actress.

There was also social integration as part of the pre-show red carpet, including fan Instagram videos being answered by the stars.

Perez Hilton liked Jennifer Lawrence‘s acceptance speech for best supporting actress in a motion picture.

Jacqueline Bisset‘s tongue-tied moment received mixed reaction:

Bryan Cranston (best actor in TV drama) and “Breaking Bad’s”(best TV drama) back-to-back victories pleased loyal fans. Read more

An inside look at how La Voz Kids created a real-time ad during a broadcast

la vozDuring a recent telecast of La Voz Kids (The Voice Kids), the hosts of the show told viewers during a commercial break that if they wanted the chance to be on TV to go to the La Voz Fresh Kids app, submit a photo of themselves, and watch until the end of the show. After the cut-off period for the entries, ePrize randomly selected a winner, which Telemundo verified using never.no’s moderation tools. never.no then took the winning photo and placed it in the final TV spot, which was sent to Telemundo. The Gain-sponsored ad was then played during the final segment of the broadcast. Read more

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