During a recent telecast of La Voz Kids (The Voice Kids), the hosts of the show told viewers during a commercial break that if they wanted the chance to be on TV to go to the La Voz Fresh Kids app, submit a photo of themselves, and watch until the end of the show. After the cut-off period for the entries, ePrize randomly selected a winner, which Telemundo verified using never.no’s moderation tools. never.no then took the winning photo and placed it in the final TV spot, which was sent to Telemundo. The Gain-sponsored ad was then played during the final segment of the broadcast. Read more
Posts Tagged ‘Jimmy Fallon’
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The crazy kids at Late Night with Jimmy Fallon continue to impress. On Wednesday night’s show, Fallon held up a QR code — instead of an album cover — to introduce a band on the show. Here’s the clip:
Sure, not everyone has a QR code scanner on their phone (I use “Scan” on my iPhone), but it was enough to get people talking about it. The band, “Tyler, The Creator and Hodgy Beats of Odd Future,” was making its TV debut. When viewers scanned the QR code (also works off the YouTube clip), the band’s website pops up with a clip of its music video. For awhile, that music video became a YouTube trending topic.
Earlier this week, we wrote about Jimmy Fallon’s brilliant hashtag segment.