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Posts Tagged ‘Jimmy Fallon’

Jimmy Fallon Using Twitter for Holiday Giveaways

Tonight_Show_Starring_Jimmy_Fallon_IntertitleTo really get in the holiday spirit, Jimmy Fallon’s doing a “stocking stuffer sweepstakes.” Fallon’s Twitter presence is enviable and he’s tapping into the platform to give away free stuff. Last night, it was five Bose speakers. Tonight? Who knows. Fans are asked to enter the sweepstakes with the hashtag #FallonStockingSweeps and tweet at the show’s official handle. The hashtag trended all last night into this morning:

In terms of engaging fans, giveaways using Twitter are easy and effective. Sentiment towards the show and the host were nothing positive, Oprah-style:

 

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Social Scoreboard: Thursday, September 11

“The Tonight Show Starring Jimmy Fallon” topped social media yesterday, with the NBC late night show ranking first on Nielsen’s Twitter ratings. For the day, the show generated 23,000 tweets written by 16,000 unique authors which were seen by a unique audience of 509,000 users.

“The Biggest Loster,” “Anderson Cooper 360,” “Jimmy Kimmel Live,” and “The Daily Show with Jon Stewart” rounded out the top five. In sports, CBS’ Thursday Night Football game between the Baltimore Ravens and Pittsburgh Steelers was the runaway program of the night, generating 519,000 tweets written by close to 62,000 unique authors which were seen by a unique audience of 6.7 million users.

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‘Celebgate’ Photo Scandal is Late Night Fodder in This Week’s Top 5 Viral TV Clips

jimmy-kimmelIn this Friday’s installment of our partnership with 5by, the video discovery platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

Trending this week is the ‘Celebgate’ photo scandal – source material that late night comedians live for. For more on the videos selected, Theo Tabah, 5by’s Head of Content

In the aftermath of the “Celebgate” photo scandal – involving A-listers Jennifer Lawrence, Bar Refaeli, Kate Upton and more – television programs responded to the mass exposé in epic fashion. It was one of the hottest topics in broadcast this week, with all the TV hype perpetuating a racy newscycle across social media. Here are the 5 best clips from 5by.

To get the full story, watch ABC Nightline present an  informative recap of the entire ordeal, with an outline of potential repercussions. It’s the most content-rich clip we’ve seen about the controversy. Then as expected, the guys of late night took a different approach reporting on the events. Leave it to Conan to lighten the mood with a skit in which the alleged hacker gets hacked, and exposed to the world. Afterall, “it’s only fair.” Jimmy Kimmel employed a similar premise to his skit, except this time, it was Kimmel himself, whose photos got hacked. Jimmy Fallon takes it to a whole new level by reading the hypothetical responses of political figures such as Kim Jong Un and Chris Christie. Naturally, hilarity ensues. In Comedy Central’s late night game show ‘@midnight’, comedians David Koechner, Nicole Byer and Jon Daly make an absolute mockery of the situation. The video speaks for itself.

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New Series and Seasons Abound in This Week’s Top 5 Viral TV Clips

5by_mobile_app_screenshot_304x200In this Friday’s installment of our partnership with 5by, the video discovery platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

Trending this week is a host of clips all either added this week, about a new series, or about a new season. For more on the videos selected, Theo Tabah, 5by’s Head of Content:

Late night TV clips continue to make for viral videos as hosts coax celebs into doing wacky things, speak their mind or poke fun at serious issues. Jimmy works out with The Rock, John Oliver blows our minds with some disturbing American prison stats, and 14 year-old’s performance on Australia’s Got Talent will certainly go through the social media share cycle.
We’re also seeing more and more YouTube stars get big-time deals, and paving the way is ”Epic Meal Time” – a popular miniseries that involves dudes, ridiculous recipes, and usually bacon. It was offered a TV show and naturally, they released their entire first episode for free online. Finally, another teaser was released for the 5th and final season of Boardwalk Empire, which is gearing up to be the best yet.

Late Night Reigns Supreme in This Week’s Top 5 Viral TV Clips

5by_mobile_app_screenshot_304x200In the next installment of our partnership with 5by, the video discovery platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

Trending this week is a blitz of videos from the increasingly crowded late night television field. For more on the videos selected, Theo Tabah, 5by’s Head of Content:

The biggest names in late night TV are continuing to make their presences known both on the small screen and second screen. Let’s face it, why stay up until midnight to watch 45 minutes of interviews, monologues and commercial breaks when all of the best clips are shared the next day for free, online (and on 5by!)? 

John Oliver is crushing it week after week, Fallon, Kimmel and Letterman all pumped out incredible viral clips, and the latest addition to the late night game, Seth Meyers, gets news host Brian Williams to admit his TV guilty pleasure. They don’t call it the “late night war” for nothing. Read more

Jonah Hill’s Apology for Homophobic Slur Draws Reaction on Social

He’s drawn a lot of laughs from moviegoers over the years, with a recent Academy Award nomination to boot, but last night, Jonah Hill got serious while apologizing for a homophobic slur.

“I didn’t mean it in a homophobic way,” Hill said on “The Tonight Show Starring Jimmy Fallon” about a gay slur he used over the weekend to a member of the paparazzi harassing him. “How you mean things doesn’t matter. Words have weight in meaning. And the word I chose was grotesque, and no one deserves to say or hear words like that. I completely let the members of that community [LGBT] down when I used a word like that this weekend,” he added. Hill went on to urge people to use him as an example of what not to do when people are being hateful toward them.

Social media is buzzing about Hill’s sincere apology. Jonah Hill is currently the top trender on Facebook, with a slew of media outlets covering.

And Hill is drawing mixed reaction on Twitter:

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Montreal Canadiens, Jimmy Fallon Make Playoff Bet on Twitter

Tonight_Show_Starring_Jimmy_Fallon_IntertitleWith the Eastern Conference Finals underway, The New York Rangers and Montreal Canadiens are battling for more than just a shot at the Stanley Cup Finals.

On Friday, the Montreal Canadiens tweeted at Jimmy Fallon and proposed a bet: if the Canadiens beat the Rangers, Fallon must wear a Canadiens jersey during one of his monologues. If the Rangers win, Jimmy Fallon’s face will serve as the Canadiens’ Twitter avatar.

During the ensuing back-and-forth Fallon showed some hesitancy before counter-proposing with what is now the official bet (confirmed during his monologue on Friday night’s show): in addition to what the Canadiens first proposed, if the Rangers win, the Canadiens’ Twitter account must tweet out 10 pictures of their mascot walking around Montreal with a Rangers jersey on.

After the Canadiens accepted Fallon’s counter, the Rangers tweeted: “We got you @jimmyfallon! #NYRPlayoffs.”

Here’s the exchange via Storify, also published on the Canadiens’ website:

Is Jimmy Fallon’s social success fueling his strong ratings?

3026676-inline-tngtpostbrooklynbridge020614There was certainly a good chance that Jimmy Fallon’s early ratings success would be largely attributable to the Olympics bump he got during his first week as host of ‘The Tonight Show’ and that the numbers would soon come back down to earth. Nearly a full month after the Olympics, though, Fallon has maintained extremely strong numbers overall, with 4.26 million viewers, and especially compared to Jimmy Kimmel’s 2.83 million and David Letterman’s 2.79 million (March 10-14).

It remains difficult to directly measure the impact of social media on ratings, but Fallon’s social proficiency makes it hard to cast aside as an explanation for his steady linear TV numbers. uberVU, a social analytics company recently acquired by HootSuite, provided Lost Remote exclusively with numbers for March 11-20 showing what ‘Tonight Show’ segments are resonating most with fans across Twitter and helping Fallon continue to win the late night battle. Read more

How Jimmy Fallon is winning the late night battle online

3026676-inline-tngtpostbrooklynbridge020614Jimmy Fallon’s first week as ‘Tonight Show’ host brought in a nightly average of 8.5 million viewers for NBC, the best week for the late night show since 1993. Heading into the third week of the show, Fallon still has a strong lead over Jimmy Kimmel and David Letterman, but Kimmel made a big jump on Monday with Toronto mayor Rob Ford as a guest.

According to Kontera, a company that measures Internet content and social media impressions, online consumption about Fallon increased 154% (comparing February 17-26 to February 7-16). Fallon’s lead is significant, as there was 167% more consumption around Fallon than his competitors. It is easy to attribute part of Fallon‘s ratings success to the 2014 Olympics lead-in he enjoyed, but online consumption is a different matter. Read more

Jimmy Fallon imagines how The Beatles would have leveraged social TV

beatlesThis month marks the 50th anniversary of The Beatles’ first appearance on the ‘Ed Sullivan Show.’ On last night’s episode of ‘The Tonight Show Starring Jimmy Fallon,’ Fallon imagined how The Beatles would have addressed the crowd following the performance if social media existed in 1964.

As John Lennon, Fallon first reminds the crowd to “like us on Facebook!” before providing them with a Twitter handle: @TheRealBeatlesUK. Of course, The Beatles also had partnership deals with Sprite and Red Bull. Watch as Lennon seamlessly references activations on Facebook, Twitter, Instagram, and Vine: Read more

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