Last night The Shorty Awards were held at the Times Center in New York City. The “Oscars of Twitter” honored the very best tweeters, as well as stars on other social networks like Pinterest and Tumblr. Hosted by Felicia Day, the awards also featured special guests like Mayor Mike Bloomberg, supermodel Coco Rocha and The Nerdist’s Chris Hardwick.
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The late-night race to innovate is on. A couple of weeks ago we wrote about Conan O’Briens entirely crowsourced episode “Occupy Conan” set to air on Janaury 31st. This past Thursday night, the rivalry between Jimmy Kimmel and Matt Damon was taken to the next level when Damon kidnapped Kimmel and hijacked his show. Fans of the show know that it has been a running joke for years that Kimmel bumps Damon at the end of episodes saying that they’re out of time. Here’s how Damon got revenge and how how social TV reacted. Read more
Updated: Hill Holliday has correlated Bluefin's data with the linear ratings and determined that "While there is a ratings peak at the time of the stunt, it's very similar to the other peaks throughout the Emmys airing" and that the stunt "possibly"could have helped increase viewership. Another Emmys have come and gone, which means that the fall TV season is about to kick into high gear. Last nights awards felt a bit like the Modern Family Awards Show, although Jimmy Kimmel's hosting was exceptional. Homeland also did extremely well and Hatfields & McCoys brought home a few well deserved honors. Louis C.K. was also a big winner bringing home two Emmys. What were the social TV highlights, besides of course, Tracy Morgan's mega successful stunt? Trendrr and Bluefin Labs have reported the following.
Updated: According to Twitter, the stunt "ended up getting over 60k after 3 minutes." About halfway through the Emmys tonight, Jimmy Kimmel and Tracy Morgan pulled off an impressive stunt that reiterates onces again how important social buzz can be for ratings. Kimmel, who's hosting tonight's show yelled out for a volunteer and Tracy Morgan stood up and agreed to "pass out" on stage. Kimmel then encouraged everyone to tweet and post to Facebook that "OMG Tracy Morgan just passed out on stage during the Emmys, turn on ABC." Twitter has already shared the results of this massive social TV call-to-action.
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