Last night The Shorty Awards were held at the Times Center in New York City. The “Oscars of Twitter” honored the very best tweeters, as well as stars on other social networks like Pinterest and Tumblr. Hosted by Felicia Day, the awards also featured special guests like Mayor Mike Bloomberg, supermodel Coco Rocha and The Nerdist’s Chris Hardwick.
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Updated: According to Twitter, the stunt "ended up getting over 60k after 3 minutes." About halfway through the Emmys tonight, Jimmy Kimmel and Tracy Morgan pulled off an impressive stunt that reiterates onces again how important social buzz can be for ratings. Kimmel, who's hosting tonight's show yelled out for a volunteer and Tracy Morgan stood up and agreed to "pass out" on stage. Kimmel then encouraged everyone to tweet and post to Facebook that "OMG Tracy Morgan just passed out on stage during the Emmys, turn on ABC." Twitter has already shared the results of this massive social TV call-to-action.