John Oliver struck again this week, this time tackling the food industry and how much hidden sugar they put in our food. In his end-of-show takedown rant — he’s previously targeted militarized police forces, internet service providers, and Scotland — he asked viewers to tweet at food companies and ask them to #ShowUsYourPeanuts.
You can watch the full clip here to get the play on words, but basically he wants manufacturers to declare hidden sugars on their food labels. A noble cause, if nothing else. We asked the team at Amobee to track the hashtag for us to see how it’s been performing against Oliver’s other calls to action. Here’s what they found: