“When we started…Jeff and I were ‘Twitt-iots,” Goldwyn joked to Lost Remote, with Perry noting he went from “Pony Express to tweeting.”
From the beginning, “Kerry [Washington] and Shonda [Rhimes] said we really want to get on Twitter,” Goldwyn told us, adding that the entire staff made a commitment to livetweet when the show aired.
“It made our fans, who immediately loved the show, feel enfranchised in a way, and to feel that they were apart of something, that they had ownership over the show, and had a direct line to us…which they do. And that just grew exponentially.”
And platforms like Twitter are the perfect complement to a show like Scandal, Perry says.