Lingospot began in 2007 as a content recommendation service for publishers. At the time, the product analyzed the context of Forbes, Bloomberg, and Boston Globe content, and then linked readers to other related content within the publisher. Lingospot has since pivoted and in the past year and a half has built a similar type of product for TV viewing. Through metadata, the company attempts to understand what viewers are watching on TV – and more, what is taking place from moment to moment. Then, they try to figure out how to improve that TV viewing experience.
“I think metadata is in its infancy when it comes to video,” Lingospot CEO Nikos Iatropoulos tells Lost Remote. ”In a typical music scheduling system, you’ll find hundreds of metadata fields per song, and Pandora has said to use over 450 different metadata fields per song for their Music Genome project. So, if a 5-minute song warrants 450 fields, how many should a one-hour segment of ESPN’s ‘SportsCenter,’ an episode of the ‘Tonight Show’ or an episode of ‘The Voice’ have? I think that we are merely scratching the surface when it comes to the use of TV metadata, and the next three to five years will be extremely interesting as some of the applications of this newfound intelligence about video start hitting the market.”
As more households become ‘connected,’ whether through smart TVs or OTT devices, viewers will want supplementary content while watching TV. This was the idea behind Pixie, which we recently wrote about — to provide additional information on the first screen rather than the second or third screens. For more on Lingospot, and how it intends to use metadata to bridge the gap between lean-back TV viewing and the interactivity of web content, we spoke with Iatropoulos. Read more