Last night’s E! upfront was once again, the party not to miss. The Kardashians, Ryan Lochte, Kevin Jonas and more were in NYC for the network’s big celebration for advertisers. Social wasn’t just a side note, it was the main part of the night. In addition to the stars Instagramming and taking tons of photos with fans, Ryan Seacrest showed advertisers in his presentation how important the network’s web reach is. Read more
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If you're unfamiliar with the name Kardashian you must be living in another decade. The family has redefined what it means to have a reality show coupled with social media influence. Kim Kardashian alone has amassed nearly 15 million Twitter followers. At its upfront, E! cited that they're "#1 in terms of combined network reach of on-air, online and mobile platforms," and the network just launched another season of "Keeping Up with the Kardashians," its flagship reality series.
NBCU's E! pulled out all the stops at their upfront in NYC last night. Kardashians, Jonas and more poured into Gotham Hall as Ryan Seacrest hosted a night that unleashed a rebranding of the network, more scripted content and a mission to own pop culture like no brand has ever before. A big social TV moment happened at the beginning when Seacrest stated that E is not just the number ten network on Twitter, but the number ten brand. Here's a closer look at E!'s rebranding, social TV infused programming and more.
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