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Posts Tagged ‘Katie Couric’

Stand Up To Cancer Partners With Facebook to Amplify Message

SU2C_1_onWhite-1Stand Up To Cancer (SU2c) aired Friday night on ABC, CBS, FOX, NBC, and more – with each of these networks donating one hour slots of simultaneous commercial-free television for the show - and Facebook was the primary social partner for the telecast.

The entertainment world came together to support cancer research and collaborative medical trials, and to raise awareness. Katie Couric hosted the start-studded show, which included performances by The Who and Lupe Fiasco, and many A-listers in attendance.

“Our partnership with Stand up to Cancer lets celebrities and viewers at home engage personally, in real time, the same way we see people connect with their friends every day on Facebook,” Nick Grudin, Director of Media Partnerships for Facebook, tells Lost Remote. “Tonight’s telecast represents the evolution of the traditional phone bank, using Facebook to connect stars with fans throughout the show, and to amplify every voice building awareness and support for cancer research.” Read more

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Yahoo-ABC News Network Maintains Position as Leading Online News Source

abc_news_default_2000x2000_update_16x9t_384For over two years, the Yahoo-ABC News Network has quietly maintained its position as the go-to online news source. Yahoo-ABC News has stayed ahead of its broadcast and cable competition by delivering 2.2 billion page views to 74 million unique visitors in April alone (comScore).

News:

Katie Couric, Yahoo’s new Global News Anchor, had a large presence at the company’s recent NewFront, where she discussed the importance of crowdsourcing, Vines, and GIFs. In her short time at Yahoo, Couric has already been able to snag an exclusive interview with Nigerian finance minister Dr. Ngozi Okonjo-Iweala on the ongoing Boko Haram crisis, and ABC News’ Gloria Riviera delivered digital video reports from the South Korean ferry disaster.The combined network has demonstrated an understanding that digital is just important as linear, and this, in turn, has resulted in users coming back. Read more

Yahoo Looking to Break Into Original Video

YahooThe web-only original programming field might have a third heavyweight joining the ranks.

Yahoo is planning on acquiring original content similar to Netflix, and more recently, Amazon, The Wall Street Journal reports.

The Journal reports the company will order four different half-hour original comedies. The initial focus on comedy might carve out a niche for Yahoo; Netflix’s top hit “House of Cards” falls in the political-thriller genre, while Amazon’s main original series, “Alpha House,” is more of a dramedy.

Yahoo’s series will reportedly cost between $700,000 to $1 million per episode. The online video plan continues CEO Marissa Mayer‘s digital push.

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Soledad O’Brien Aims to Elevate Storytelling With Google Partnership

SO HS 304Former CNN “Starting Point” anchor Soledad O’Brien is still busy reporting and contributing documentaries for CNN and Al Jazeera America, but a new partnership between her production group and Google has her hoping for expanded storytelling—and conversation.

Google and O’Brien’s Starfish Media Group’s partnership includes Google+ Hangouts, Google apps for Business, and a YouTube channel. It kicks off today in a five city “Soledad O’Brien Presents Black in America” speaking tour.

“Bringing content on the road allows you to take those conversations to different communities and then bring everyone back around online,” O’Brien told Lost Remote in an interview Friday.

Over the last few years anchoring—and now as CEO of Starfish—O’Brien learned how important multi-platform journalism is: “A conversation around ‘Black in America’ was happening on television, but the bulk of the people watching were then communicating with each other on social media,” she said. Read more

With Couric’s visit, TV cameras go inside new Twitter HQ

With the launch of her new syndicated show right around the corner, Katie Couric visited Twitter's new Market St. headquarters in San Francisco last week to chat with CEO Dick Costolo and visit the staff. It's also the first time TV cameras have been allowed in the new HQ, and KGO-TV filed this report:

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Couric connects with viewers via social media

With the launch of her new syndicated show right around the corner, Katie Couric visited Twitter's new Market St. headquarters in San Francisco last week to chat with CEO Dick Costolo and visit the staff. It's also the first time TV cameras have been allowed in the new HQ, and KGO-TV filed this report:

Read more