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Posts Tagged ‘kay madati’

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TNT's social TV strategy for 'Dallas' pays off with stellar ratings

By Natan Edelsburg on June 15, 2012 11:00 AM
We originally wrote about TNT's social TV strategy for Dallas when we interviewed Facebook's Kay Madati. The network had readied their Facebook timeline of content to use the history of the show to help spark conversations, likes and interactions leading up to the June 13th premiere. They also worked with SocialChorus to premiere the show to 75 social influencers. Dallas has finally premiered on TV, and the investment in social is paying off with linear results.

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Interview with Facebook's Kay Madati about social TV

By Natan Edelsburg on April 9, 2012 4:45 PM
Last week at NBCU's Social TV Symposium, Kay Madati took the stage and presented Facebook's unique approach to social TV. With over 875 million users, an upcoming IPO and a highly buzzed-about acquisition of Instagram today, Facebook isn't just a player in the social TV world, Zuckerberg's social experiment is the backbone. Today, we spoke in-depth with Madati, the company's head of entertainment strategy for just over a year, on how Facebook is making TV more social.

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