By Natan Edelsburg on June 15, 2012 11:00 AM
We originally wrote about TNT's social TV strategy for Dallas when we interviewed Facebook's Kay Madati. The network had readied their Facebook timeline of content to use the history of the show to help spark conversations, likes and interactions leading up to the June 13th premiere. They also worked with SocialChorus to premiere the show to 75 social influencers. Dallas has finally premiered on TV, and the investment in social is paying off with linear results.