Fox's 'Touch' to launch globally to capitalize on social media
By Natan Edelsburg on January 22, 2012 6:54 PM
On the eve of NATPE, the programming conference where top TV execs come to buy and sell content, FOX and Uniliver have announced a global deal to launch Kiefer Sutherland's new show "Touch" simultaneously around the world. The reason, according to Marion Edwards, president of international television for Twentieth Century Fox Film Distribution? "They can access episodes immediately after they air here. They can follow on Twitter. It's all part of this huge informational universe where everyone feels very up to the moment."


Lost Remote Twitter feed loading...