By Cory Bergman on June 7, 2012 10:37 AM
Cox-owned KIRO TV in Seattle will air a live special tonight that has been named, planned and even given a time slot by the audience over social media. As it airs, trending topics and audience participation will dictate much of the content. Called "Social7," it will be hosted by Jenni Hogan, one of the most-followed people in local TV (129K on Facebook, 45K on Twitter). The show is an outgrowth of KIRO's earlier experiment, a show called "Connect with Jenni Hogan," that aired in March.