By Natan Edelsburg on June 27, 2012 10:15 AM
Arguably the most exciting premiere of the summer has been HBO's True Blood. There are multiple eye-gripping storylines that make you forget there was a year between season four and the recently-launched season five. The show's passionate community has been tapped by HBO's social efforts since the beginning. We spoke with HBO Vice President of Social Media and Performance Marketing, Sabrina Caluori about their social TV strategy for season five.