Mad Men is currently in it’s off season as the first half of the last season recently finished. Now that the dust has settled over reactions to the finale, we partnered with Kontera to take a look at the brands that were part of Mad Men’s storylines this season (both the real and fake ones). Here’s an analysis over which brands were discussed the most. Read more
Posts Tagged ‘kontera’
Jimmy Fallon’s first week as ‘Tonight Show’ host brought in a nightly average of 8.5 million viewers for NBC, the best week for the late night show since 1993. Heading into the third week of the show, Fallon still has a strong lead over Jimmy Kimmel and David Letterman, but Kimmel made a big jump on Monday with Toronto mayor Rob Ford as a guest.
According to Kontera, a company that measures Internet content and social media impressions, online consumption about Fallon increased 154% (comparing February 17-26 to February 7-16). Fallon’s lead is significant, as there was 167% more consumption around Fallon than his competitors. It is easy to attribute part of Fallon‘s ratings success to the 2014 Olympics lead-in he enjoyed, but online consumption is a different matter. Read more