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Posts Tagged ‘kontera’

Which brands were talked about the most on Mad Men

Screen Shot 2014-06-01 at 10.51.22 PMMad Men is currently in it’s off season as the first half of the last season recently finished. Now that the dust has settled over reactions to the finale, we partnered with Kontera to take a look at the brands that were part of Mad Men’s storylines this season (both the real and fake ones).  Here’s an analysis over which brands were discussed the most. Read more

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Comparing Season Premieres on Social: ‘Mad Men’ vs. ‘Game of Thrones’

Mad MenGOT
Two hit shows depicting very different historical eras premiered within a  week of each other, and the results show a large social difference.

As we reported, “Game of Thrones” season four premiere week (the premiere was April 6) generated over 300,000 tweets with 170,000 unique authors of those tweets for the week of March 31-April 6. These numbers placed “GOT” third on Nielsen Social’s Top 10 list.

Mad Men,” a longer-running show with a considerably smaller social footprint, premiered its final season to lower numbers: 60,000 tweets and 32,000 unique authors of those tweets for the week of April 7-April 13, placing in fourth on Nielsen Social’s Top 10 list.

“At this point the Game of Thrones roller-coaster ride is sparking lots of on-line conversation and speculation,” said Ammiel Kamon, EVP of products and marketing for Kontera, a social data insight provider for brand marketers.

“There are also many articles being written and consumed,” he continued. “Notably, the high intensity across all channels is bringing in new curious viewers. Mad Men’s premier has set a more subdued tone, which for now will satisfy their faithful audience, but is unlikely to bring new viewers to the series.”

Read more

How is the social web reacting to the news of Colbert taking over for Letterman?

It’s official. CBS has announced that Stephen Colbert will replace David Letterman as the host of the Late Show, when we retires in 2015. Colbert has yet to tweet about it to his over 6 million followers. Kontera, a provider of insights for brand marketers has already seen a huge amount of activity on the social web. Here are the details. Read more

How Jimmy Fallon is winning the late night battle online

3026676-inline-tngtpostbrooklynbridge020614Jimmy Fallon’s first week as ‘Tonight Show’ host brought in a nightly average of 8.5 million viewers for NBC, the best week for the late night show since 1993. Heading into the third week of the show, Fallon still has a strong lead over Jimmy Kimmel and David Letterman, but Kimmel made a big jump on Monday with Toronto mayor Rob Ford as a guest.

According to Kontera, a company that measures Internet content and social media impressions, online consumption about Fallon increased 154% (comparing February 17-26 to February 7-16). Fallon’s lead is significant, as there was 167% more consumption around Fallon than his competitors. It is easy to attribute part of Fallon‘s ratings success to the 2014 Olympics lead-in he enjoyed, but online consumption is a different matter. Read more