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Posts Tagged ‘latin grammys’

An inside look at how Univision capitalized on social for the Latin Grammy’s

AlejandraEspinoza_LG_social wallLast week the Latin Grammy’s dominated social TV on multiple fronts. Celebrity selfies were only one part of a major social TV win for Univision. Here are the highlights from the event including an interview with David Beck, Univision’s SVP and GM of social media. Read more

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Latin Grammys make big splash on social TV [infographic]

Last week Univision aired the 13th Annual Latin Grammy Awards. The network has continued to expand their investment in social TV and their strategizing continues to pay off. “As part of its social engagement efforts, Univision ranked as the No. 1 broadcast network with social TV activity with the Latin GRAMMY Awards as the second most popular broadcast, followed by the green carpet special ‘Noche de Estrellas’ on November 15,” according to the network. Additionally, “‘Noche de Estrellas’ outperformed the ‘BET Awards 2012 Pre-Show,’ the live from the red carpet shows for the Academy Awards, as well as ‘GRAMMY’s on E!,’” according to Trendrr. Here are the full details. Read more