TVNewser TVSpy FishbowlNY FishbowlDC AgencySpy PRNewser SocialTimes GalleyCat

Posts Tagged ‘latin grammys’

Latin Grammy Awards Sees Double-Digit Audience Growth, Social TV Success

date_venue_newsThe 15th annual Latin Grammy Awards took place Thursday night, and despite going up against mid-season finales on major networks, it manages to beat out CBS, NBC, and Fox among adults 18-34. The awards outdelivered the entire original lineup on NBC and Fox.

The awards also came in second place on Nielsen’s Twitter TV Ratings chart generating 171,000 tweets by 58,000 unique authors. While these numbers were only about half those of ‘How to Get Away With Murder,’ the Latin Grammy Awards still had a greater unique audience. Read more

Sponsored Content

TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

Networks Opt Out of Obama’s Speech Because It’s #TGIT

obamatlakingWhile the official excuse is that the speech will be “overtly political” and that there are straight news outlets to broadcast President Obama’s immigration reform speech, we all know the real reason networks won’t be interrupting regular programming tonight.

Because you need to live-tweet “Grey’s Anatomy,” and it could theoretically cut into the Raiders – Kansas City kickoff at 8:25pm.

We should all be ashamed of ourselves. Univision will give the President ten-minutes because the Latin Grammy’s start at 7 p.m. Telemundo, CNN, and PBS will broadcast the speech in full. The hashtag, if you’re curious is #ImmigrationAction.  Or, #TGIT.

An inside look at how Univision capitalized on social for the Latin Grammy’s

AlejandraEspinoza_LG_social wallLast week the Latin Grammy’s dominated social TV on multiple fronts. Celebrity selfies were only one part of a major social TV win for Univision. Here are the highlights from the event including an interview with David Beck, Univision’s SVP and GM of social media. Read more

Latin Grammys make big splash on social TV [infographic]

Last week Univision aired the 13th Annual Latin Grammy Awards. The network has continued to expand their investment in social TV and their strategizing continues to pay off. “As part of its social engagement efforts, Univision ranked as the No. 1 broadcast network with social TV activity with the Latin GRAMMY Awards as the second most popular broadcast, followed by the green carpet special ‘Noche de Estrellas’ on November 15,” according to the network. Additionally, “‘Noche de Estrellas’ outperformed the ‘BET Awards 2012 Pre-Show,’ the live from the red carpet shows for the Academy Awards, as well as ‘GRAMMY’s on E!,’” according to Trendrr. Here are the full details. Read more