The 15th annual Latin Grammy Awards took place Thursday night, and despite going up against mid-season finales on major networks, it manages to beat out CBS, NBC, and Fox among adults 18-34. The awards outdelivered the entire original lineup on NBC and Fox.
The awards also came in second place on Nielsen’s Twitter TV Ratings chart generating 171,000 tweets by 58,000 unique authors. While these numbers were only about half those of ‘How to Get Away With Murder,’ the Latin Grammy Awards still had a greater unique audience. Read more