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Posts Tagged ‘launch’

Blog, Strategy

An inside look at A&E’s social TV strategy for ‘Duck Dynasty’

By Natan Edelsburg on October 9, 2012 9:17 AM

In honor of the new season of A&E’s Duck Dynasty, the network has pulled out all the stops for a social TV strategy that extends beyond digital. The show, about a unique Louisiana family that owns a “sporting empire by fabricating top-of-the-line duck calls and decoys out of salvaged swamp wood.” To translate the lifestyle that the family, the Robertsons, live A&E using Google+, limo rides and more to prepare for the premiere tomorrow at 10/9 Central. Read more

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Blog

GetGlue HD is now live in the app store

By Natan Edelsburg on August 16, 2012 10:23 AM
GetGlue HD, the anticipated new iteration of GetGlue, has officially launched for the iPad. We recently interviewed CEO and Founder Alex Iskold who described the major changes that would take their 500 million data points to rethink TV discovery. Now the ultimate test has come, will people us it? Will they continue to scale their 3 million users and be the social TV startup to watch?

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