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Posts Tagged ‘lifetime’

‘Aaliyah’ Movie Flops on Social, But ‘Northpole’ Wins With Sappiness

While Lifetime’s “Aaliyah:Princess of R&B” premiere is in the top spot on the Nielsen Twitter ratings for Saturday, the chatter is full of nasty negativity. That was to be predicted.

Really, no one liked it. Maybe that’s because all the positive energy and cheerful vibes were over on the Hallmark Channel during “Northpole,” where America was collectively geeking out over Tiffany Amber Thiessen and Clementine the Elf. You should all be ashamed of yourselves. Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

People Already Hate Lifetime’s Aaliyah Movie

aaliyahmove_lifetimeLifetime is premiering “Aaliyah: The Princess of R&B” on November 15th and the hate is already spreading through social media. After the Brittany Murphy biopic flopped, the negative social chatter should be expected. But there’s one elephant in the room that Lifetime wishes fans would forget: that her family didn’t approve or want the film made, resulting a recasting of the lead role early on. Other issues? Let us count the ways.

1)  Iggy Azalea?

2) The casting.

 

3) The fact that this movie will never please everyone.

Aaliyah really is the princess of R&B so without the family’s approval or her music, you can’t expect fans to be pleased. All press is good press, though, right?

Playing Along With ‘Project Runway’

projetrunway_klumgunnSocial television and casual gaming are having a moment. It makes sense: people like talking about television on social media and people really like playing games. Why not do both?

This fall Bravo’spioneering the social TV-gaming area with “The Singles Project,” a reality show that is an interactive game (and might get you a date), and just this week we wrote about an app to make a game out of watching NFL games.

Lifetime’s getting in on the fun, too, with “Project Runway.” Every Thursday, viewers are instructed to go to mylifetime.com to play along live. They prompt you to get ready, and then ask questions like “Is Fade About To Lose It?” (answer: yes), or “Is Emily’s Look Too Boring?” (maybe). projectrunwayscreenshot1

The catch? Once you’re there playing along whether you want to or not, you’ve entered the deep, deep world of “Project Runway.” Get the weekly newsletter, answer trivia about past seasons, shop the designer’s clothes, and tweet, tweet, tweet about your experience there.

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A+E Networks get social for 2014 upfront

A & ELost Remote attended A+E Networks upfront last night in NYC held at the Park Avenue Armory. The entire venue was designed as a social media heaven, giving attendees a chance to enjoy treats from their favorite shows and to of course take selfies with their favorite stars from A&E, HISTORY, H2, Lifetime, FYI and more. They went even further and even embedded a Social Media Lab to give fans a chance to be part of their favorite shows online. Here are the details of A+E’s most social upfront yet and some highlights of their programming announcements. Read more

Lifetime promotes The Client List, starring Jennifer Love Hewitt, with “Month of Love” campaign

To promote the return of The Client List, which features Jennifer Love Hewitt and had its season two premier last night, Lifetime has been running a unique “Month Of Love” campaign. The campaign makes use of the The Client List’s Facebook page, the Lifetime Twitter feed and YouTube channel as well as Jennifer Love Hewitt’s Twitter feed, to keep the dedicated fan base active to raise awareness of the premiere among new viewers. Read more

Lifetime announces social TV strategy for 'Project Runway'

The Social TV Summit in LA is underway, you can watch the live stream here on Lost Remote. A+E Networks' SVP of Digital Media Evan Silverman is about to take the stage on the panel moderated by Arktan where he will present the network's new social TV play for the upcoming season of Project Runway that premieres on Thursday. After the network added Twitter-voting and a robust social strategy last year, what are their big plans...

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Inside look at HISTORY's success on social media [interview]

Tonight A+E Networks (which includes A&E, BIO, HISTORY, Lifetime and more) will host an upfront in NYC to unveil "what's next" for the coming year. We've recently written about HISTORY's Top Shot game and we've previously written about A&E's social game for their hit "Storage Wars". Now as HISTORY prepares to launch Hatfields & McCoys, a Civil War era show....

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