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Posts Tagged ‘lifetime’

Playing Along With ‘Project Runway’

projetrunway_klumgunnSocial television and casual gaming are having a moment. It makes sense: people like talking about television on social media and people really like playing games. Why not do both?

This fall Bravo’spioneering the social TV-gaming area with “The Singles Project,” a reality show that is an interactive game (and might get you a date), and just this week we wrote about an app to make a game out of watching NFL games.

Lifetime’s getting in on the fun, too, with “Project Runway.” Every Thursday, viewers are instructed to go to mylifetime.com to play along live. They prompt you to get ready, and then ask questions like “Is Fade About To Lose It?” (answer: yes), or “Is Emily’s Look Too Boring?” (maybe). projectrunwayscreenshot1

The catch? Once you’re there playing along whether you want to or not, you’ve entered the deep, deep world of “Project Runway.” Get the weekly newsletter, answer trivia about past seasons, shop the designer’s clothes, and tweet, tweet, tweet about your experience there.

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Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! Starting October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now! 
 

A+E Networks get social for 2014 upfront

A & ELost Remote attended A+E Networks upfront last night in NYC held at the Park Avenue Armory. The entire venue was designed as a social media heaven, giving attendees a chance to enjoy treats from their favorite shows and to of course take selfies with their favorite stars from A&E, HISTORY, H2, Lifetime, FYI and more. They went even further and even embedded a Social Media Lab to give fans a chance to be part of their favorite shows online. Here are the details of A+E’s most social upfront yet and some highlights of their programming announcements. Read more

Lifetime promotes The Client List, starring Jennifer Love Hewitt, with “Month of Love” campaign

To promote the return of The Client List, which features Jennifer Love Hewitt and had its season two premier last night, Lifetime has been running a unique “Month Of Love” campaign. The campaign makes use of the The Client List’s Facebook page, the Lifetime Twitter feed and YouTube channel as well as Jennifer Love Hewitt’s Twitter feed, to keep the dedicated fan base active to raise awareness of the premiere among new viewers. Read more

Lifetime announces social TV strategy for 'Project Runway'

The Social TV Summit in LA is underway, you can watch the live stream here on Lost Remote. A+E Networks' SVP of Digital Media Evan Silverman is about to take the stage on the panel moderated by Arktan where he will present the network's new social TV play for the upcoming season of Project Runway that premieres on Thursday. After the network added Twitter-voting and a robust social strategy last year, what are their big plans...

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Inside look at HISTORY's success on social media [interview]

Tonight A+E Networks (which includes A&E, BIO, HISTORY, Lifetime and more) will host an upfront in NYC to unveil "what's next" for the coming year. We've recently written about HISTORY's Top Shot game and we've previously written about A&E's social game for their hit "Storage Wars". Now as HISTORY prepares to launch Hatfields & McCoys, a Civil War era show....

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