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Posts Tagged ‘lifetime’

Primetime TV

Lifetime promotes The Client List, starring Jennifer Love Hewitt, with “Month of Love” campaign

By Natan Edelsburg on March 17, 2013 8:13 PM

To promote the return of The Client List, which features Jennifer Love Hewitt and had its season two premier last night, Lifetime has been running a unique “Month Of Love” campaign. The campaign makes use of the The Client List’s Facebook page, the Lifetime Twitter feed and YouTube channel as well as Jennifer Love Hewitt’s Twitter feed, to keep the dedicated fan base active to raise awareness of the premiere among new viewers. Read more

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Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.
Blog

Lifetime announces social TV strategy for 'Project Runway'

By Natan Edelsburg on July 18, 2012 12:13 PM
The Social TV Summit in LA is underway, you can watch the live stream here on Lost Remote. A+E Networks' SVP of Digital Media Evan Silverman is about to take the stage on the panel moderated by Arktan where he will present the network's new social TV play for the upcoming season of Project Runway that premieres on Thursday. After the network added Twitter-voting and a robust social strategy last year, what are their big plans...

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Blog

Inside look at HISTORY's success on social media [interview]

By Natan Edelsburg on May 9, 2012 1:01 PM
Tonight A+E Networks (which includes A&E, BIO, HISTORY, Lifetime and more) will host an upfront in NYC to unveil "what's next" for the coming year. We've recently written about HISTORY's Top Shot game and we've previously written about A&E's social game for their hit "Storage Wars". Now as HISTORY prepares to launch Hatfields & McCoys, a Civil War era show....

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