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Posts Tagged ‘lisa hsia’

Bravo Unveils New Social TV Initiatives

Bravo-LogoLast week, Bravo unveiled three initiatives – ‘Select a Scene,’ ‘Mobile Pass,’ and social commercials – that will comprise a large part of its 2014 social TV strategy.

Bravo has already begun to utilize social commercials, which feature photos and videos that viewers submit through social platforms. #GiggysBFF – which we covered two weeks ago – asked fans to submit photos of their pets via Twiter and Instagram for the chance to have their pets featured in a commercial with Giggy, cast member Lisa Vanderpump’s Pomeranian.

Bravo is always looking for ways to push the envelope in the digital space and create more engaging opportunities that excite our viewers and advertisers,” said Lisa Hsia, Executive Vice President of Digital, Bravo and Oxygen Media. “With these new initiatives we are able to offer a 360 experience, allowing our passionate fan base to interact before, during and after our programming.” Read more

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TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

Exclusive: How Bravo has the most loyal fans

The first Lost Remote NYC Show is underway. We’ve already heard from MTV President Stephen Friedman and have an exciting morning that’s including talks from Facebook, Reddit and more. Bravo Digital Media Executive Vice President Lisa Hsia was just on stage presenting an exciting new piece of research exclusively with the audience. Here’s an inside look at how Bravo has the most loyal fans, how social editions of their shows perform better, details on @TheBravoholic and more. Read more

‘Real Housewives,’ ‘Top Chef Masters’ getting transmedia treatment this year by Bravo

Bravo plans to step up its interactive and transmedia game in 2013. At the network’s upfront presentation at 30 Rockefeller Plaza this morning, the channel teased some of the initiatives coming this year.

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How will social TV change over the next 12 months? Find out during Social Media Week NY

Social Media Week is upon us again and I’m excited to announce that I’ll be participating in “Social TV: The next 12 months” hosted by Digitas. “From record engagement to major brand campaigns to multi-million dollar acquisitions, there’s no question that the intersection of television and social media has carved out a place in popular culture,” reads the panel description. Here’s a sneak peak from the other panelists and our moderator on what you’ll learn via Vines and short video. Read more

Bravo pulls back curtain on ‘Play Live’ interactive product

Bravo TV has formally unveiled the interactive TV feature it hyped last month. Now called “Play Live,” the service will make its debut on “What What Happens Live” tonight at 11 PM. The interactive product will be based at www.bravotv.com/playlive, and on the Bravo Now app. Bravo details exactly what to expect in the official announcement:
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Bravo Bringing Social Interaction To ‘Watch What Happens Live,’ Other Primetime Programs

Bravo is betting big on social interactivity, launching a new service that will bring real-time polls, games and other interactive features to its programming, including the live chatfest “Watch What Happens Live.” New episodes of “WWHL” and other Bravo shows like “Top Chef” and the “Real Housewives” will likely feature occasional appearances of the interactive features, with replays re-branded as “interactive episodes.”

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'Gallery Girls' social strategy taps Instagram, Pinterest

Bravo is set to release its next reality empire tonight at 10pm Eastern. "Gallery Girls" is launching, "a docu-series that follows the lives of seven dynamic and ambitious young women in New York City who tackle the cutthroat environment of the art world while vying for their dream jobs." The Real-Housewives meets HBO's Girls appears to be another goldmine for Bravo, this time taping into the naivety, unpaid internship culture of twenty something girls trying to make a name...

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How TV helped 'Million Dollar Listing' star warm up to social

Besides the over-talked-about Housewives franchise, Bravo has fine tuned Million Dollar Listing: LA, a real-estate focused series now in the middle of it's fifth season. The show's main stars are three extremely successful real estate agents who have a nose for expensive deals. "The Million Dollar Listing fans love hearing from their favorite brokers - Josh, Josh and Madison - so they will be live tweeting the premiere and throughout the season..."

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An exclusive look at BRAVO's TVnext presentation on 'Last Chance Kitchen's' transmedia success

While you watch today's highly anticipated TVnext event taking place in Boston (live stream), keep an eye out for BRAVO's Lisa Hsia's 10:15am ET talk. Lisa gave us an exclusive look at her presentation and the impressive stats she'll be talking about. Lisa's about to give a presentation on the social success of BRAVO's Top Chef Last Chance Kitchen. Some of the successes included growth of those catching up on the show via mobile, which Hsia describes in her presentation as part of the "transmedia" highlights of the show's digital successes.

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