To coincide with its rebranding today, Oxygen is introducing a number of new digital initiatives. The most exciting of them is the roll out of Play Live technology (featured prominently on sister channel Bravo’s ‘The Singles Project’) across a number of upcoming series. Play Live will allow fans to interact with the live broadcast in real time. The first show to incorporate Play Live is ‘Nail’d It,’ which premieres tonight and will display questions for fans to answer at http://www.oxygen.com/playlive. Answers are displayed on TV through sliding scales that update in real-time.
The network is the #4 most social primetime cable reality network in 2014, and of the top 10 most social cable reality networks, Oxygen viewers have the largest number of followers. Engaging viewers through Play Live and the redesigned Oxygen.com will be key to the network’s continued success.
“Layering meaningful multiplatform experiences into our shows has become a vital part of Oxygen programming – we encourage our fans to engage with us and have access to show experiences beyond the ‘first’ screen,” said Lisa Hsia, EVP of digital, Oxygen and Bravo Media. “Rolling out Play Live for the network in tandem with our rebrand is the next step in bringing Oxygen viewers into the fold, giving them a platform to share their perspectives as they watch in real time.” Read more