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Posts Tagged ‘lisa hsia’

Participation TV at the Fore of Bravo’s New Series ‘The Singles Project’

The Singles ProjectWhen ‘The Singles Project‘ debuts tonight it will become one of – if not the – most social TV shows to ever air on Bravo.

The show, which Bravo is dubbing a ‘real-time dating docu-series,’ follows a group of New York singles searching for romance. The online hub that the network created for the show will allow fans to engage directly with cast members and give them the power to potentially impact the dating choices the show’s cast members make.

“’The Singles Project’ allows fans to interact with cast members and potentially affect the on-air story in ways that have never been done before through social media,” Lisa Hsia, EVP Digital, Bravo and Oxygen Media tells Lost Remote. “We’re breaking the fourth wall that separates cast members from fans. From chiming in on the Singles’ date outfits to identifying potential matches for the show – the possibilities for viewer interaction are limitless.

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Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now! 
 

Beamly and Oxygen create social TV experience to vote on ‘Ultimate Bad Girl Moments’

bgc12-fanfave-promo-600x500-bIn honor of Bad Girls Club season 12, Oxygen’s popular reality show, the network has teamed up with Beamly (formerly Zeebox) to create a brand new social gaming experience to vote on the show’s moments. The “Ultimate Bad Girl Moments” will live on Beamly, Oxygen.com, Beamly.com and Oxygen Now. This marks a major addition to the newly launched Oxygen digital properties that is bringing social TV even more to the front of its strategy.  Read more

Bravo Unveils New Social TV Initiatives

Bravo-LogoLast week, Bravo unveiled three initiatives – ‘Select a Scene,’ ‘Mobile Pass,’ and social commercials – that will comprise a large part of its 2014 social TV strategy.

Bravo has already begun to utilize social commercials, which feature photos and videos that viewers submit through social platforms. #GiggysBFF – which we covered two weeks ago – asked fans to submit photos of their pets via Twiter and Instagram for the chance to have their pets featured in a commercial with Giggy, cast member Lisa Vanderpump’s Pomeranian.

Bravo is always looking for ways to push the envelope in the digital space and create more engaging opportunities that excite our viewers and advertisers,” said Lisa Hsia, Executive Vice President of Digital, Bravo and Oxygen Media. “With these new initiatives we are able to offer a 360 experience, allowing our passionate fan base to interact before, during and after our programming.” Read more

Exclusive: How Bravo has the most loyal fans

The first Lost Remote NYC Show is underway. We’ve already heard from MTV President Stephen Friedman and have an exciting morning that’s including talks from Facebook, Reddit and more. Bravo Digital Media Executive Vice President Lisa Hsia was just on stage presenting an exciting new piece of research exclusively with the audience. Here’s an inside look at how Bravo has the most loyal fans, how social editions of their shows perform better, details on @TheBravoholic and more. Read more

‘Real Housewives,’ ‘Top Chef Masters’ getting transmedia treatment this year by Bravo

Bravo plans to step up its interactive and transmedia game in 2013. At the network’s upfront presentation at 30 Rockefeller Plaza this morning, the channel teased some of the initiatives coming this year.

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How will social TV change over the next 12 months? Find out during Social Media Week NY

Social Media Week is upon us again and I’m excited to announce that I’ll be participating in “Social TV: The next 12 months” hosted by Digitas. “From record engagement to major brand campaigns to multi-million dollar acquisitions, there’s no question that the intersection of television and social media has carved out a place in popular culture,” reads the panel description. Here’s a sneak peak from the other panelists and our moderator on what you’ll learn via Vines and short video. Read more

Bravo pulls back curtain on ‘Play Live’ interactive product

Bravo TV has formally unveiled the interactive TV feature it hyped last month. Now called “Play Live,” the service will make its debut on “What What Happens Live” tonight at 11 PM. The interactive product will be based at www.bravotv.com/playlive, and on the Bravo Now app. Bravo details exactly what to expect in the official announcement:
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Bravo Bringing Social Interaction To ‘Watch What Happens Live,’ Other Primetime Programs

Bravo is betting big on social interactivity, launching a new service that will bring real-time polls, games and other interactive features to its programming, including the live chatfest “Watch What Happens Live.” New episodes of “WWHL” and other Bravo shows like “Top Chef” and the “Real Housewives” will likely feature occasional appearances of the interactive features, with replays re-branded as “interactive episodes.”

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'Gallery Girls' social strategy taps Instagram, Pinterest

Bravo is set to release its next reality empire tonight at 10pm Eastern. "Gallery Girls" is launching, "a docu-series that follows the lives of seven dynamic and ambitious young women in New York City who tackle the cutthroat environment of the art world while vying for their dream jobs." The Real-Housewives meets HBO's Girls appears to be another goldmine for Bravo, this time taping into the naivety, unpaid internship culture of twenty something girls trying to make a name...

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How TV helped 'Million Dollar Listing' star warm up to social

Besides the over-talked-about Housewives franchise, Bravo has fine tuned Million Dollar Listing: LA, a real-estate focused series now in the middle of it's fifth season. The show's main stars are three extremely successful real estate agents who have a nose for expensive deals. "The Million Dollar Listing fans love hearing from their favorite brokers - Josh, Josh and Madison - so they will be live tweeting the premiere and throughout the season..."

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