TVNewser TVSpy FishbowlNY FishbowlDC AgencySpy PRNewser SocialTimes GalleyCat

Posts Tagged ‘lisa hsia’

Oxygen Rebranding Includes New Tagline and Digital Initiatives

oxygen_logo_very_realTo coincide with its rebranding today, Oxygen is introducing a number of new digital initiatives. The most exciting of them is the roll out of Play Live technology (featured prominently on sister channel Bravo’s ‘The Singles Project’) across a number of upcoming series. Play Live will allow fans to interact with the live broadcast in real time. The first show to incorporate Play Live is ‘Nail’d It,’ which premieres tonight and will display questions for fans to answer at http://www.oxygen.com/playlive. Answers are displayed on TV through sliding scales that update in real-time.

The network is the #4 most social primetime cable reality network in 2014, and of the top 10 most social cable reality networks, Oxygen viewers have the largest number of followers. Engaging viewers through Play Live and the redesigned Oxygen.com will be key to the network’s continued success.

“Layering meaningful multiplatform experiences into our shows has become a vital part of Oxygen programming – we encourage our fans to engage with us and have access to show experiences beyond the ‘first’ screen,” said Lisa Hsia, EVP of digital, Oxygen and Bravo Media.  “Rolling out Play Live for the network in tandem with our rebrand is the next step in bringing Oxygen viewers into the fold, giving them a platform to share their perspectives as they watch in real time.” Read more

Sponsored Content

TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Participation TV at the Fore of Bravo’s New Series ‘The Singles Project’

The Singles ProjectWhen ‘The Singles Project‘ debuts tonight it will become one of – if not the – most social TV shows to ever air on Bravo.

The show, which Bravo is dubbing a ‘real-time dating docu-series,’ follows a group of New York singles searching for romance. The online hub that the network created for the show will allow fans to engage directly with cast members and give them the power to potentially impact the dating choices the show’s cast members make.

“’The Singles Project’ allows fans to interact with cast members and potentially affect the on-air story in ways that have never been done before through social media,” Lisa Hsia, EVP Digital, Bravo and Oxygen Media tells Lost Remote. “We’re breaking the fourth wall that separates cast members from fans. From chiming in on the Singles’ date outfits to identifying potential matches for the show – the possibilities for viewer interaction are limitless.

Read more

Beamly and Oxygen create social TV experience to vote on ‘Ultimate Bad Girl Moments’

bgc12-fanfave-promo-600x500-bIn honor of Bad Girls Club season 12, Oxygen’s popular reality show, the network has teamed up with Beamly (formerly Zeebox) to create a brand new social gaming experience to vote on the show’s moments. The “Ultimate Bad Girl Moments” will live on Beamly, Oxygen.com, Beamly.com and Oxygen Now. This marks a major addition to the newly launched Oxygen digital properties that is bringing social TV even more to the front of its strategy.  Read more

Bravo Unveils New Social TV Initiatives

Bravo-LogoLast week, Bravo unveiled three initiatives – ‘Select a Scene,’ ‘Mobile Pass,’ and social commercials – that will comprise a large part of its 2014 social TV strategy.

Bravo has already begun to utilize social commercials, which feature photos and videos that viewers submit through social platforms. #GiggysBFF – which we covered two weeks ago – asked fans to submit photos of their pets via Twiter and Instagram for the chance to have their pets featured in a commercial with Giggy, cast member Lisa Vanderpump’s Pomeranian.

Bravo is always looking for ways to push the envelope in the digital space and create more engaging opportunities that excite our viewers and advertisers,” said Lisa Hsia, Executive Vice President of Digital, Bravo and Oxygen Media. “With these new initiatives we are able to offer a 360 experience, allowing our passionate fan base to interact before, during and after our programming.” Read more

Exclusive: How Bravo has the most loyal fans

The first Lost Remote NYC Show is underway. We’ve already heard from MTV President Stephen Friedman and have an exciting morning that’s including talks from Facebook, Reddit and more. Bravo Digital Media Executive Vice President Lisa Hsia was just on stage presenting an exciting new piece of research exclusively with the audience. Here’s an inside look at how Bravo has the most loyal fans, how social editions of their shows perform better, details on @TheBravoholic and more. Read more

‘Real Housewives,’ ‘Top Chef Masters’ getting transmedia treatment this year by Bravo

Bravo plans to step up its interactive and transmedia game in 2013. At the network’s upfront presentation at 30 Rockefeller Plaza this morning, the channel teased some of the initiatives coming this year.

Read more

How will social TV change over the next 12 months? Find out during Social Media Week NY

Social Media Week is upon us again and I’m excited to announce that I’ll be participating in “Social TV: The next 12 months” hosted by Digitas. “From record engagement to major brand campaigns to multi-million dollar acquisitions, there’s no question that the intersection of television and social media has carved out a place in popular culture,” reads the panel description. Here’s a sneak peak from the other panelists and our moderator on what you’ll learn via Vines and short video. Read more

Bravo pulls back curtain on ‘Play Live’ interactive product

Bravo TV has formally unveiled the interactive TV feature it hyped last month. Now called “Play Live,” the service will make its debut on “What What Happens Live” tonight at 11 PM. The interactive product will be based at www.bravotv.com/playlive, and on the Bravo Now app. Bravo details exactly what to expect in the official announcement:
Read more

Bravo Bringing Social Interaction To ‘Watch What Happens Live,’ Other Primetime Programs

Bravo is betting big on social interactivity, launching a new service that will bring real-time polls, games and other interactive features to its programming, including the live chatfest “Watch What Happens Live.” New episodes of “WWHL” and other Bravo shows like “Top Chef” and the “Real Housewives” will likely feature occasional appearances of the interactive features, with replays re-branded as “interactive episodes.”

Read more

'Gallery Girls' social strategy taps Instagram, Pinterest

Bravo is set to release its next reality empire tonight at 10pm Eastern. "Gallery Girls" is launching, "a docu-series that follows the lives of seven dynamic and ambitious young women in New York City who tackle the cutthroat environment of the art world while vying for their dream jobs." The Real-Housewives meets HBO's Girls appears to be another goldmine for Bravo, this time taping into the naivety, unpaid internship culture of twenty something girls trying to make a name...

Read more

NEXT PAGE >>