“When writing a status update – if you choose to turn the feature on – you’ll have the option to use your phone’s microphone to identify what song I playing or what show or movie is on TV.”
First, Facebook updated its status experience by allowing users to employ verbs in their updates. In the last year, Selekman revealed, more than 5 billion status updated made use of “these kinds of feelings and activities.” This gives users more flexibility, but more, it gives Facebook and its advertisers more information. The newest, Shazam-like update, will take the status update a step further.
We have documented how Facebook has been courting media companies in its push to become a bigger player in the social TV and social advertising space. By being able to identify the specific season and episode a user is watching, and making it easily shareable, this may be Facebook’s biggest social TV advancement yet.
This is not to say that this feature will excite users, and it is more likely the case that brands and advertisers will have to do most of the legwork to get users to both activate the feature and then use it. Still, if it does become popular, there will be major social TV ramifications, and the effort for brands may be worth it.
Here are three predictions for how Facebook’s “new, optional way to share and discover music, TV and movies” will impact social TV: Read more