Second screen startup ConnecTV has always called itself a “social TV network,” and today it unveiled the advertising side of the equation: two new products that serve marketing messages on mobile devices in sync with both live and DVR’d TV. Advertisers can choose to have messages appear the moment their TV spot airs — or even when there’s a specific mention of a related keyword on air. Read more
Explore the latest trends and opportunities in social and mobile apps at Inside Social Apps, June 6-7 in San Francisco. Newly added speakers include Val Bauduin of Deloitte & Touche, LLP and Eric Setton
I think most journalists understand that we should be careful what we tweet from on our personal accounts, but it was Facebook that sparked a firestorm over at KQDS in Duluth, Minnesota. According to TVSpy, news director Jason Vincent posted a status update on Facebook that read, "Add drunk, homeless, Native American man to the list of animals that have wandered into my yard."
It's been a devastating few days in Colorado Springs as the Waldo Canyon Fire tore through neighborhoods, devouring hundreds of homes along the way. I was watching the live stream from KKTV when the fire first began to descend from the mountainside, and the station highlighted the #WaldoCanyonFire hashtag immediately underneath its live bug:
The social TV analytics and curation company Trendrr is planning to launch a new service that will enable TV stations to measure social conversations around local programming and talent -- and compare those conversations with their competitors. Trendrr made the announcement on a social TV panel I moderated at the PromaxBDA Station Summit in Las Vegas.
The second screen app ConnecTV has launched its marketing campaign at its first wave of partner TV stations, hitting the airwaves with 30-second spots tailored to each station. As the battle for the second screen intensifies -- Zeebox is preparing to launch in the US later this summer, likely with its own TV promotion -- ConnecTV is counting on its partnership with over 200 TV stations to establish a foothold...
Calling itself the "biggest social TV network nationwide," the second-screen app ConnecTV officially rolled out in the first 40 local TV markets. While ConnecTV has been available for download since February (see our earlier review), today's launch marks the start of promotional efforts at participating TV stations -- 85 to start, spanning nearly every affiliation.
Cox-owned KIRO TV in Seattle will air a live special tonight that has been named, planned and even given a time slot by the audience over social media. As it airs, trending topics and audience participation will dictate much of the content. Called "Social7," it will be hosted by Jenni Hogan, one of the most-followed people in local TV (129K on Facebook, 45K on Twitter). The show is an outgrowth of KIRO's earlier experiment, a show called "Connect with Jenni Hogan," that aired in March.
Ever wonder how some of the most memorable breaking news stories would play out on Twitter? The NBC-owned TV station in Los Angeles has launched the Twitter account @RealTimeLARiots to replay the Rodney King trial and the LA riots twenty years later. "With the 20th anniversary coming up, there is a ton of coverage out there, so we were looking for a unique way to tell the story..."
KOMU has been leading the way in incorporating real-time social media elements into a live TV news broadcast, especially around Google+ Hangouts. Last September, the station launched News_U, which incorporated Hangouts on air along with other ways for the audience to participate. Anchor Sarah Hill grew a huge Google+ following across the globe. But now KOMU "plans to scale back on how we present interactivity...
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