Second screen startup ConnecTV has always called itself a “social TV network,” and today it unveiled the advertising side of the equation: two new products that serve marketing messages on mobile devices in sync with both live and DVR’d TV. Advertisers can choose to have messages appear the moment their TV spot airs — or even when there’s a specific mention of a related keyword on air. Read more
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Posts Tagged ‘local TV’
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I think most journalists understand that we should be careful what we tweet from on our personal accounts, but it was Facebook that sparked a firestorm over at KQDS in Duluth, Minnesota. According to TVSpy, news director Jason Vincent posted a status update on Facebook that read, "Add drunk, homeless, Native American man to the list of animals that have wandered into my yard."
It's been a devastating few days in Colorado Springs as the Waldo Canyon Fire tore through neighborhoods, devouring hundreds of homes along the way. I was watching the live stream from KKTV when the fire first began to descend from the mountainside, and the station highlighted the #WaldoCanyonFire hashtag immediately underneath its live bug:
The second screen app ConnecTV has launched its marketing campaign at its first wave of partner TV stations, hitting the airwaves with 30-second spots tailored to each station. As the battle for the second screen intensifies -- Zeebox is preparing to launch in the US later this summer, likely with its own TV promotion -- ConnecTV is counting on its partnership with over 200 TV stations to establish a foothold...
ABC News and its owned-and-operated stations announced the roll-out of updated iPad apps with some nice touches. All of the apps offer dayparted content in three daily editions, and the local apps -- launching first at KABC with the other stations following -- go deeper with traffic and weather.
Calling itself the "biggest social TV network nationwide," the second-screen app ConnecTV officially rolled out in the first 40 local TV markets. While ConnecTV has been available for download since February (see our earlier review), today's launch marks the start of promotional efforts at participating TV stations -- 85 to start, spanning nearly every affiliation.
Ever wonder how some of the most memorable breaking news stories would play out on Twitter? The NBC-owned TV station in Los Angeles has launched the Twitter account @RealTimeLARiots to replay the Rodney King trial and the LA riots twenty years later. "With the 20th anniversary coming up, there is a ton of coverage out there, so we were looking for a unique way to tell the story..."
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