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Posts Tagged ‘logo tv’

LogoTV’s ‘Ice Queens’ simultaneously launches across TV, web, mobile, and social

mgid-uma-video-logotvTo coincide with the 20th anniversary of the Nancy Kerrigan and Tonya Harding Olympic scandal, LogoTV last night premiered ‘Ice Queens,’ a parody of the numerous made-for-TV renditions of the scandal featuring drag queens from ‘RuPaul’s Drag Race.’

The most interesting aspect of the mini-series is that it marks the first time a network has simultaneously premiered a mini-series across linear TV, the web, mobile, and social. The premiere launched on LogoTV, LogoTV.com, the LogoTV app, and on Facebook, Twitter, Instagram and Vine. Read more

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‘RuPaul’s Drag Race’ to premiere a week early in Logo TV’s new app

unnamedLogo TV, the Viacom network focused on LGBT content, has today released its first app – available free in the iTunes store. The app will be video-centric, and will contain a library of LGBT-focused films, authenticated access to Logo TV programming, and second screen experiences that will synch with linear telecasts.

To help boost app download numbers and to build buzz for its most-watched show, Logo TV will be premiere the first episode of Season Six of ‘RuPaul’s Drag Race’ exclusively in the app on February 17, a week before the February 24 TV premiere.

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