“Invented by a parent who found himself fumbling with video cameras while trying to record children’s parties,” Looxcie brought to market the first hands-free live streaming mobile-connected video camera. Lost Remote even used a Looxcie to capture the MTV OMAs. In November, they announced their latest product, the Looxcie 3 – which is designed to be more social and easier to wear and will be shown off at CES next week. With the GoPro camera a full-blown sensation (revenue and social media wise) for extreme sports enthusiasts, Looxcie seeks to capture the mainstream market. Read more
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The TVNewser Show, coming to NYC on April 29, will explore the relationship between social platforms and TV viewing through informative panels and discussions with industry experts like Katy Finneran, Social Media at Bloomberg TV. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before March 13 to save $200 with early bird pricing!
It's definitely not easy to sustain a social platform tied specifically to a TV network, when Twitter, Facebook, Tumblr, YouTube, Instagram and others are major sources of real-time content. CNN's iReport is now over five years old and continues to grow strong as a major outlet for the global news network to curate content from their most passionate viewers. Seven months after they launched a more social iReport, they gathered their top fifty users to chat best practices and honor the best at the 2nd Annual iReport Awards.