Are the digital NewFronts becoming as effective as the TV Upfronts?
Another season of primetime television buying is nearing it’s end. The TV upfronts are a stable of the television sales cycle that help keep the billions of dollars of ad spending flowing in consistently. The NewFronts, originally started by Digitas have now grown tremendously and have provided web video networks including Hulu, YouTube and Blip show off their new content. While the NewFronts continue to grow each year, their effectiveness in selling a non-linear slate of web content has always been in question. Blip, one of the largest web video networks participated in the NewFronts for the first time and also invested in traditional media to get the word out. We interviewed Blip CEO Kelly Day and President, Sales & Marketing, Jason Krebs about their big year. Read more

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