Social TV continues to become a global phenomenon. Back in December, Loyalize (since acquired by Viggle) launched a partnership with Yahoo!7 in Australia to create FANGO, a social TV app that includes check-in and polling capabilities for the country's TV market. Today FANGO is announcing 500,000 app downloads and over one million check-ins for their platform...
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A big move in the social TV space today: Function(X), the parent company of the new TV loyalty app Viggle, announced today it's acquiring Loyalize, a second-screen technology platform. Viggle was built using the Loyalize platform, and the acquisition gives Function(X) a white-label technology to expand its goal to reward viewers for watching and participating with their favorite TV shows. The companies did not release terms of the deal.
Loyalize, the poll-focused social TV startup that powered a Spike TV show back in September, will be powering the network's broadcast of CES next week. Viewers of the broadcast will be able to drive interview questions, vote on their gadget favorites (not just once-and-done voting, but thousands of fans seeing what thousands of other fans are voting on at the exact second it is happening) from their smartphones/tablets and laptops.
CES is going to be an exciting time for social TV as new technology is revealed that might force some of the established platforms to rethink how consumers might use Connected-TVs, tablets and more. Todd Greene, CEO of Loyalize, answered a few questions...
Loyalize, a startup that's created a social TV platform that can be white-labeled and used for polls on TV, has made a global expansion by launching the first social TV app in Australia. In "conjunction with the Seven Network and its internet and digital media interest Yahoo!7," the San Francisco-based company has launched Fango, an app that will let you chat with fans, vote on polls and "win points, badges and real prizes by proving yourself the biggest fan."
Loyalize, a startup that's created a social TV platform that can be white-labeled and used for polls on TV, has made a global expansion by launching the first social TV app in Australia. In "conjunction with the Seven Network and its internet and digital media interest Yahoo!7," the San Francisco-based company has launched Fango, an app that will let you chat with fans, vote on polls and "win points, badges and real prizes by proving yourself the biggest fan."
Loyalize, a startup that's created a social TV platform that can be white-labeled and used for polls on TV, has made a global expansion by launching the first social TV app in Australia. In "conjunction with the Seven Network and its internet and digital media interest Yahoo!7," the San Francisco-based company has launched Fango, an app that will let you chat with fans, vote on polls and "win points, badges and real prizes by proving yourself the biggest fan."
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