Breaking Bad's cast and AMC use social media with fans
By Natan Edelsburg on July 15, 2012 2:41 PM
AMC's Breaking Bad will premiere it's fifth and final season tonight at 10 p.m. The drama that might be best described as a high school chemistry teacher meets Scarface has received critical acclaim each season, earning star Bryan Cranston three Emmys and costar Aaron Paul one. We attended the movie-style premiere red-carpet last night in San Diego and spoke to the cast about social media and interviewed AMC's SVP of Digital Media and Content Mac McKean.


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