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Posts Tagged ‘mad men’

Which brands were talked about the most on Mad Men

Screen Shot 2014-06-01 at 10.51.22 PMMad Men is currently in it’s off season as the first half of the last season recently finished. Now that the dust has settled over reactions to the finale, we partnered with Kontera to take a look at the brands that were part of Mad Men’s storylines this season (both the real and fake ones).  Here’s an analysis over which brands were discussed the most. Read more

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Halt and Catch Fire attracted the same audience as Mad Men, just not as many of them

Screen Shot 2014-06-08 at 12.08.05 PMAMC’s highly anticipated Halt and Catch Fire premiered on linear television a week ago and we took a deep dive into the emotional reactions to the episode with our analytics partner Canvs (by Mashwork). “The premiere of Halt and Catch Fire elicited just over 1,400 Tweets containing an emotional reaction, while the midseason finale of Mad Men, which aired the week before, saw more thank 10k,” according to Canvs. “Granted many of Halt’s audience may have seen the show earlier, as the when it became the first to premiere on Tumblr nearly two weeks before it aired - Halt was also available through on-demand platforms at that time.” It’s not surprising that a new show is seeing smaller numbers at first since it takes time to build a community and audience even with big splashes at the beginning. Here are the details from Canvs. Read more

Fans react to the mid-season wrap up of Mad Men’s final season (spoiler alert)

Screen Shot 2014-06-01 at 10.51.22 PMMad Men wrapped up its mid-season finale last week with some major plot turns. AMC’s hit show is nearing its final end in 2015 but in the mean time, fans need to try and make sense of the cryptically weird, yet satisfying wrap up to the 2014 set of episodes. For this week’s partnership with Mashwork’s Canvs, they took a look at the episode to shed light on what active social TV fans thought. Read more

Comparing Season Premieres on Social: ‘Mad Men’ vs. ‘Game of Thrones’

Mad MenGOT
Two hit shows depicting very different historical eras premiered within a  week of each other, and the results show a large social difference.

As we reported, “Game of Thrones” season four premiere week (the premiere was April 6) generated over 300,000 tweets with 170,000 unique authors of those tweets for the week of March 31-April 6. These numbers placed “GOT” third on Nielsen Social’s Top 10 list.

Mad Men,” a longer-running show with a considerably smaller social footprint, premiered its final season to lower numbers: 60,000 tweets and 32,000 unique authors of those tweets for the week of April 7-April 13, placing in fourth on Nielsen Social’s Top 10 list.

“At this point the Game of Thrones roller-coaster ride is sparking lots of on-line conversation and speculation,” said Ammiel Kamon, EVP of products and marketing for Kontera, a social data insight provider for brand marketers.

“There are also many articles being written and consumed,” he continued. “Notably, the high intensity across all channels is bringing in new curious viewers. Mad Men’s premier has set a more subdued tone, which for now will satisfy their faithful audience, but is unlikely to bring new viewers to the series.”

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Popular Brands Get Social for ‘Mad Men’ Final Season Premiere

Our sister site PRNewser writes about popular companies leveraging the highly-anticipated final season premiere of AMC’s “Mad Men” to get their messages out.

Petco invented “MadDogs” and “GladMen” ahead of the premiere. And in honor of “Mad Men,” Domino’s Pizza went throwback:

And “Mad Men” itself launched a very advertising-industry appropriate social campaign ahead of its premiere.

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How 'Mad Men's' Lane Pryce and social media reacted to Sunday's episode [spoiler]

While you should already be caught up on Mad Men, I'll warn you that this is about to be a big spoiler. Sunday's episode of Mad Men unexpectedly revealed that one of the partners at Sterling Cooper Draper Pryce was in for a shocking ending. With such a big reveal and only one episode left in a season that fans had to wait over a year to see, we want to tell you both how the social web and actor Jared Harris reacted to the news.

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