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Posts Tagged ‘march madness’

2014 NCAA Tournament Drives 46 Million Interactions on Facebook

Facebook-LogoLost Remote received data from Facebook’s data team about the social activity surrounding the 2014 NCAA Tournament and Monday night’s championship game between the UConn Huskies and Kentucky Wildcats.

15.3 million people in the U.S. had 46 million interactions (defined as posts, comments and likes) related to the NCAA Tournament on Facebook between March 16 and April 7. Read more

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Infographic: March Madness viewing expected to be way up this year

p4Peelthe social TV company whose “app turns your smartphone or tablet into a universal remote, content recommender, and reminder platform” – just released some interesting data from a survey it conducted of 1,500 users about how much of this year’s NCAA Tournament they intend to watch.

- 35% of fans say they will devote two or more hours a day at work to tournament-related activities (watching games, checking scores, etc.)

- 1 in 3 said they will be watching at work on a smartphone or tablet

- 18% plan to either call in sick or take vacation time in order to watch games

- 40% will watch more games online in 2014 vs. 2013. March Madness Live should enjoy quite the boost.

- Facebook (33%) and Twitter (16%) will be beneficiaries of communication about March Madness, but SMS still reigns supreme (42%).

Read more

Two second screen apps to complement March Madness viewing

MarchMadness2011Logo2March Madness is officially upon us.

If you missed the opportunity to fill out the Quicken Loans and Warren Buffet-insured ‘Billion $ Bracket Challenge,’ you will still find it difficult to avoid bracket talk this week.

As we wrote about on Tuesday, there is little need to go outside of the NCAA/CBS Sports/Turner triumvirate to get your tournament fix. Most games will be presented on linear TV across the spectrum of CBS and Turner networks, but every game will also be available to stream via the increasingly impressive March Madness Live.

Still, while access to games will be easier than ever, there are two complementary second screen experiences worth considering: Read more

March Madness Live to provide more NCAA Tournament coverage than ever

march-madness-championship-art-e1333391171579Good luck to IT departments attempting to curtail March Madness viewing.

This year, the NCAA, Turner Sports, and CBS Sports will make it easier than ever to watch the NCAA Tournament.  NCAA March Madness Live will provide streaming access to every March Madness game – that’s more than 150 hours of live basketball on essentially every device imaginable.

All games will be available via NCAA March Madness Live on PCs, mobile, and tablet devices; games will air live on TNT, TBS, and truTV; fans can access the games at NCAA.com, CBSSports.com, BleacherReport.com, the App Store, Google Play, and Windows Store.

For the Final Four, which takes place April 5, fans using March Madness Live will have access to three different feeds of the two games.  On linear TV, TBS will be broadcasting the main game coverage, while TNT and truTV will be broadcasting team-specific broadcasts. Read more

2013 NCAA Tournament generates record-setting digital engagement numbers

The NCAA, Turner Sports, and CBS Sports made a large bet on NCAA March Madness Live, the jointly-created digital platform that allows tournament followers to watch live games on their computers, and iOS and Android devices. If this year’s post-tournament numbers are any indication, the bet has paid off. Read more

Having trouble streaming March Madness at work? Hotspot Shield is the solution

Many companies have decided to block the capability to stream March Madness this year, which invariably has led to a disappointed workforce. A survey by MSN and Impulse Research showed that 66 percent of workers will be following March Madness this year during work. That includes 20 percent expecting to use one to two hours of their workday following games; another 14 percent spending three to four hours; and 16 percent saying they will spend five hours or more watching games instead of working. Read more

SnappyTV powers real-time March Madness video highlights on Twitter

March Madness is now underway, and if you’re following @MarchMadness on Twitter, you’ll discover a steady stream of “real time highlights” from games as they air. Expand one of these tweets, and you’ll see an embedded video player — displayed as a “Twitter card” — that automatically plays a quick pre-roll ad followed by a short highlight from the game. How real-time? As quickly as 20 seconds after it airs.

Read more

The four must-download apps for this year’s NCAA March Madness

On Lost Remote, we have continued to document the way that sports dominates the social TV space. Whereas more and more people watch scripted television on their own time, there is still no good alternative for live sporting events. This results in highly concentrated and powerful social activity. By definition, sports is a social activity, and it is no surprise that a recent KT Tape report shows that 83% of sports fans check social media during games. The second screen’s role in sports becomes obvious. Read more

Inside look at how Capital One is using social TV [interview]

We often tell you stories about TV networks using social TV to create conversations around their programming, amplify real-time buzz and create storylines for fans. For many social TV startups, their long-term hope is to tap into brand TV advertising (that is if they're not acquired). Mike Darne, Capital One's Senior Director of Social Media & Mobile Marketing gave us an inside look at how the financial institution is leveraging social TV.

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NCAA.com gears up for most social March Madness yet

College basketball and March Madness have always been a platform for massive fan participation. With so many high-profile games that always end up being so captivating, a more mature social TV ecosystem is going to provide fans even more ways to chat about the games and connect with their favorite teams. Turner Sports recently announced a list of new digital tools that they're launching for this year. Excitingly, live video streaming coverage of all 67 games of the men's basketball tournament will be available online at NCAA.com and via iPhone, iPod Touch, iPad, and Android devices, according to their release.

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