The NCAA, Turner Sports, and CBS Sports made a large bet on NCAA March Madness Live, the jointly-created digital platform that allows tournament followers to watch live games on their computers, and iOS and Android devices. If this year’s post-tournament numbers are any indication, the bet has paid off. Read more
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Many companies have decided to block the capability to stream March Madness this year, which invariably has led to a disappointed workforce. A survey by MSN and Impulse Research showed that 66 percent of workers will be following March Madness this year during work. That includes 20 percent expecting to use one to two hours of their workday following games; another 14 percent spending three to four hours; and 16 percent saying they will spend five hours or more watching games instead of working. Read more
March Madness is now underway, and if you’re following @MarchMadness on Twitter, you’ll discover a steady stream of “real time highlights” from games as they air. Expand one of these tweets, and you’ll see an embedded video player — displayed as a “Twitter card” — that automatically plays a quick pre-roll ad followed by a short highlight from the game. How real-time? As quickly as 20 seconds after it airs.
On Lost Remote, we have continued to document the way that sports dominates the social TV space. Whereas more and more people watch scripted television on their own time, there is still no good alternative for live sporting events. This results in highly concentrated and powerful social activity. By definition, sports is a social activity, and it is no surprise that a recent KT Tape report shows that 83% of sports fans check social media during games. The second screen’s role in sports becomes obvious. Read more
We often tell you stories about TV networks using social TV to create conversations around their programming, amplify real-time buzz and create storylines for fans. For many social TV startups, their long-term hope is to tap into brand TV advertising (that is if they're not acquired). Mike Darne, Capital One's Senior Director of Social Media & Mobile Marketing gave us an inside look at how the financial institution is leveraging social TV.
College basketball and March Madness have always been a platform for massive fan participation. With so many high-profile games that always end up being so captivating, a more mature social TV ecosystem is going to provide fans even more ways to chat about the games and connect with their favorite teams. Turner Sports recently announced a list of new digital tools that they're launching for this year. Excitingly, live video streaming coverage of all 67 games of the men's basketball tournament will be available online at NCAA.com and via iPhone, iPod Touch, iPad, and Android devices, according to their release.
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