Capitalizing on the buzz around Burger King and Jeep’s hacked Twitter accounts, MTV and BET hacked each other in a coordinated publicity stunt Tuesday afternoon. While a handful of news organizations reported that hackers had taken over the accounts, it didn’t take long for Twitter users to discover it was likely a big hoax. Read more
Discover why countless investors and businessmen, including the Winklevoss twins, are becoming big supporters of virtual currencies at Inside Bitcoins on July 30 in New York. You’ll hear from speakers like Charlie Shrem, Vice Chairman at Bitcoin Foundation, who runs one of the largest alternative payment companies. Every paid registrant will receive a Bitcoin paper wallet with 0.01 Bitcoin. Register before Thursday and save.
“Friends plus football plus KFC equals couchgating. What’s the square root of that? Original Recipe Bites.” So says one of the “couchgaters” in KFC’s new ad campaign launched with the help of Draftfcb Chicago. With the 2013 NFL Playoffs underway and the majority of Americans watching football from their couches, KFC has introduced the concept of couchgating – the act of tailgating from your couch, with KFC food an integral part of the equation. Here’s how TV is playing a role. Read more
I just returned from a few days wine tasting in Napa/Sonoma, and it struck me that the wine industry's approach to scarcity marketing offers lessons for the social TV space. The best wineries elevate scarcity to an art form, convincing you that something must be spectacular simply because it's hard to get. Everything they do and say is based on this principle, from wine clubs and special allocations to appointment-only tastings -- not to mention the pricing and bundling strategies.
I just returned from a few days wine tasting in Napa/Sonoma, and it struck me that the wine industry's approach to scarcity marketing offers lessons for the social TV space. The best wineries elevate scarcity to an art form, convincing you that something must be spectacular simply because it's hard to get. Everything they do and say is based on this principle, from wine clubs and special allocations to appointment-only tastings -- not to mention the pricing and bundling strategies.
I just returned from a few days wine tasting in Napa/Sonoma, and it struck me that the wine industry's approach to scarcity marketing offers lessons for the social TV space. The best wineries elevate scarcity to an art form, convincing you that something must be spectacular simply because it's hard to get. Everything they do and say is based on this principle, from wine clubs and special allocations to appointment-only tastings -- not to mention the pricing and bundling strategies.
I just returned from a few days wine tasting in Napa/Sonoma, and it struck me that the wine industry's approach to scarcity marketing offers lessons for the social TV space. The best wineries elevate scarcity to an art form, convincing you that something must be spectacular simply because it's hard to get. Everything they do and say is based on this principle, from wine clubs and special allocations to appointment-only tastings -- not to mention the pricing and bundling strategies.
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