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Posts Tagged ‘Mashwork’

How performances drove reactions to the record breaking BET Awards

Screen Shot 2014-07-06 at 7.13.19 PMLast week we covered how the BET Awards broke social TV records. For this week’s analysis with Canvs we took a deeper dive into the awards show to understand where the social TV reactions came from during the network’s big tent pole. Most of the top moments came from performances. Here are the details. Read more

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Halt and Catch Fire attracted the same audience as Mad Men, just not as many of them

Screen Shot 2014-06-08 at 12.08.05 PMAMC’s highly anticipated Halt and Catch Fire premiered on linear television a week ago and we took a deep dive into the emotional reactions to the episode with our analytics partner Canvs (by Mashwork). “The premiere of Halt and Catch Fire elicited just over 1,400 Tweets containing an emotional reaction, while the midseason finale of Mad Men, which aired the week before, saw more thank 10k,” according to Canvs. “Granted many of Halt’s audience may have seen the show earlier, as the when it became the first to premiere on Tumblr nearly two weeks before it aired - Halt was also available through on-demand platforms at that time.” It’s not surprising that a new show is seeing smaller numbers at first since it takes time to build a community and audience even with big splashes at the beginning. Here are the details from Canvs. Read more

Fans react to the mid-season wrap up of Mad Men’s final season (spoiler alert)

Screen Shot 2014-06-01 at 10.51.22 PMMad Men wrapped up its mid-season finale last week with some major plot turns. AMC’s hit show is nearing its final end in 2015 but in the mean time, fans need to try and make sense of the cryptically weird, yet satisfying wrap up to the 2014 set of episodes. For this week’s partnership with Mashwork’s Canvs, they took a look at the episode to shed light on what active social TV fans thought. Read more

Social Sentiment and Actionable Insights: Mashwork Partners with PunchTab

cabvsLast month we wrote about ‘Canvs,’ the new social sentiment platform launched by the analytics company ‘Mashwork.’ Now, Mashwork is partnering with ‘PunchTab’ to give entertainment marketers an even deeper understanding of consumer behavior and sentiment. The Silicon-Valley based PunchTab is a multi-platform engagement and insights platform.

“They’re no longer content just to know how much volume—they want context, Mashwork CEO and founder Jared Feldman told Lost Remote in April. “It’s one thing to be able to tell that Twitter volume spiked during a key sequence in your show, but it’s another thing entirely to be able to tell that women loved the moment, men hated it, and people who make more than $75k a year found it boring. Those are the kind of insights Canvs provides.”

Combining this type of data with PunchTab’s second screen solution will give social decision makers the tools needed to execute future social TV campaigns. Here is an example of how the partnership could work, via the release: Read more

NBC finishes strong with The #VoiceFinale

Screen Shot 2014-05-26 at 9.07.18 PMNBC’s The Voice finale last week ended an extremely social TV season. Since 2011  we’ve been covering the impact this show has had on the social TV world. Last season we saw #VoiceSave take off and most recently we wrote about how Telescope has powered both #VoiceSave and #VoiceTailgate. For the finale, Lost Remote partner Canvs (Mashwork’s new social TV analytics platform) took a deep look at the highlights from the show and how #VoiceFinale ended up becoming the most used hashtag throughout the broadcast. Here are the details. Read more

‘The Vampire Diaries’ causes social TV viewers to cry during finale (spoilers)

HomeThe CW’s The Vampire Diaries, continues to elicit intense emotions from their core fans. The season five finale was no exception according to this week’s research from our analytics partner Canvs. There were so many tears that this was the first time in Canvs history that there was “a scalable pool of ‘crying’ conversation” and that “more than a quarter of reactions indicated that viewers were sad or crying.” Here are the details. Read more

How Canvs Aims to Go Beyond Raw Data to Reveal Social Users’ Emotions

CanvsMashwork, a social insight firm, aims to tap into what’s behind social users’ emotions by launching its new platform, “Canvs.”

The company’s recently announced social-TV product looks beyond “volumetric buzz” measurements to reveal the emotions behind social conversation; an expansion from measuring how many people are talking on social to the sentiments behind the conversation.

“The social TV industry is maturing…networks and marketers are now starting to ask harder questions,” Mashwork CEO and founder Jared Feldman tells Lost Remote.

“They’re no longer content just to know how much volume—they want context. It’s one thing to be able to tell that Twitter volume spiked during a key sequence in your show, but it’s another thing entirely to be able to tell that women loved the moment, men hated it, and people who make more than $75k a year found it boring. Those are the kind of insights Canvs provides.”

Canvs’ technology claims to gives marketers a breakdown of what content has audiences reacting at a certain point in time– for example a plot development during a popular TV show.

Read more