Austin-based Mass Relevance has been enjoying another SXSW, and the company released a new product to coincide with the annual gathering. Called “Dynamic Mosaic,” it enables clients to plug in content from Instagram, Facebook, Vine, Twitter and Google+ to create a real-time display. While social content swirls in the background, you can choose to highlight your favorite photos and posts in the foreground.
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Displaying a tweet on TV? That was so 2012. Last month, Mass Relevance launched SocialPhoto™, a new tool that will allow “brands can easily tap into the social sharing already taking place on Instagram, as well as on Twitter, Facebook and Google+.” As 2012 wraps up, and photo platforms like Instagram evolve and grow, visualizing tweets on TV is not enough anymore. Here’s how Mass Relevance is helping TV networks and brands more easily bring photos into their social TV experience. Read more
Mass Relevance has launched a major new product today that will help TV companies leverage their expertise in social TV visualizations. The Product Studio allows clients to "gain instant access to off-the-shelf visualizations in order to quickly and easily create engaging brand experiences with curated social data." They're launching the tool with Fox Sports Media Group, the first TV network to use the new platform. We spoke with Mass Relevance CEO Sam Decker and Chris Hannan, FOX Sports Media Group SVP of Marketing & Social Media Strategy.
CNN and Facebook's partnership for the election continues to unveil new products. The news giant and the publicly-traded social platform have just unveiled "Election Insights", a real-time visualization that illustrates which candidates are being discussed the most on Facebook. We spoke with Mass Relevance (the social TV company powering the visualization) CEO Sam Decker...
A big part of the recent Twitter-NBC Olympics partnership was that they would be bringing back the Twitter Tracker they used back in 2008, but in a bigger way on devices. The tracker can be accessed within the NBC Olympics iPad app and it's proving to be one of the best ways to discover what games are worth watching at the moment, and here's why.
Another burst of cash for the quickly-growing social TV space: this time, Austin-based Mass Relevance has closed a $3.3 million series A round led by Austin Ventures. The company says it plans to use the investment to accelerate growth among media, entertainment, consumer brands and retailers.
Get ready for more social media integration on air, especially in local TV. Chyron is a staple in the TV industry for on-screen graphics, and today the company announced "Engage," its platform for integrating second screen, social media, and social TV data into live TV broadcasts. "By building these technologies into the TV production workflow, Engage gives artists and producers the means to take content such as Twitter feeds, polls, text messages, and other viewer-generated data to air within their live broadcasts..."
Both Natan and I enjoyed a few days in Austin for SXSW Interactive this week, navigating even longer lines than last year, dodging the occasional rainstorm and searching for 3G service that actually worked. As we previewed, there were over a dozen social TV events and sessions, and we saw many more TV folks compared to last year. Here are some SXSW highlights, and we asked several social TV execs who attended for their biggest takeway from the annual event:
We kept an eye on Mass Relevance's new SXSW Social Viewer in Austin, and now the company has crunched the numbers of the bazillions of tweets sent during SXSW. They've compiled an entertaining infographic with everything from the most RT'd tweets and photos to the most-mentioned brands. By the way, a study by Simply Measured of the SXSW tweets found there was a 60% increase in tweet volume this year and 77% were sent from an iOS device.
As we fly to Austin for SXSW, Mass Relevance has rolled out a new product called Companion, a flexible second-screen viewer that brands can adapt to live events with their own sponsors. And to demonstrate it, Mass Relevance has launched the SXSW Social Viewer, bringing together real-time conversations about the annual event across devices. The viewer is built in responsive HTML 5, which means it looks just as snazzy in an iPhone or iPad browser as your laptop...
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