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Posts Tagged ‘mass relevance’

Spredfast launches ‘Spark’ to give social media managers more actionable social TV data

SF-Logo_304-200-01This morning, Spredfast has announced the launch of Spark, a major new social TV tool aimed at giving social TV practitioners a one-stop shop for taking targeted actions with content.  Spredfast and Mass Relevance merged just over a month ago, keeping the Spredfast name. In advance of the big launch, Lost Remote spoke with Spredfast to learn more about the product and what it aims to solve.  Read more

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Twitter Backs Off Social TV Exclusivity Demands

why-is-twitter-s-logo-named-after-larry-bird--b8d70319daJust over two months ago, we wrote about a Mass Relevance announcement that the social solutions company would be using Twitter exclusively for all on-air and in-venue public display integrations for its clients. The announcement of this partnership came on the heels of a directive from Twitter that the social network would only work closely with companies that use their data exclusively for displaying social on TV.

Twitter’s announcement was meant to solidify its standing as the go-to social TV platform for advertisers and content creators.

But, as Peter Kafka reported on Friday, Twitter has decided to back off their exclusivity demands. According to Kafka, “The reversal comes after Twitter executives heard from annoyed TV programmers, who told the service that it was making their jobs harder — not the message Twitter wants to hear as it tries to cement its relationship with the TV ecosystem.” Read more

Social Marketing Firms Unite: Spredfast and Mass Relevance Merge

Merger

Social TV leader Mass Relevance, the Austin-based social experience company we’ve been covering since 2011, has merged with fellow social marketing firm Spredfast. The two will consolidate under the Spredfast name.

Spredfast CEO Rod Favaron will become the CEO for the combined company. “If you’re in the business of helping brands and media do social, you better have relationships with the biggest social networks in the world,” he said in a joint Mass Relevance-Spredfast video. Favaron says combining Mass Relevance’s knack for Twitter and Facebook social experiences with Spredfast’s relationships with dozens of social networks creates a company others can’t compete with “from a capability perspective.”

“By teaming up, we’ll give marketers access to every piece of social data submitted in real-time, so they can uncover conversations that matter to their brand and build shared experiences that allow them to interact with their audience, both one-to-one and one-to-many,” Founder and CEO of Mass Relevance Sam Decker said. Jesse Redniss, who became Chief Strategy Officer for Mass Relevance last year, says the merger helps meet the content and storytelling demand out there.

“Our partners will now have a unified platform to not only listen, learn and analyze, but to reach out and touch their fans and viewers everywhere with impactful, relevant, compelling content which drives a deeper, more emotional connection. ”

Here are the combined stats for the two companies, now merged as Spredfast.

Read more

Exclusive: Mass Relevance will be using Twitter data exclusively on-air under social network’s strengthened guidelines

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Mass Relevance being used during Twitter Town Hall with President Obama

Lost Remote has just learned of some big social TV news that reinforces that value of Twitter to TV. Mass Relevance, a social TV leader we’ve been covering since 2011 has announced that they will be using data exclusively derived from Twitter for all on-air and in-venue public display integrations. “Mass Relevance was Twitter’s first social TV partner,” Chloe Sladden, Vice President of Media at Twitter told Lost Remote. “We have a long history of working together to create engaging live TV experiences with Twitter content. As we seek to further innovate with our TV partners, we will devote more time and resources to this partnership so that we can bring the best user experiences to live TV,” she added. Here are the full details. Read more

Mass Relevance Platform makes it easier for networks to create social TV experiences

mass-relevance-logoAustin-based Mass Relevance has been the go-to company for networks seeking to create bespoke social TV experiences. HBO uses Mass Relevance technology on each of its shows’ homepages, and award shows like MTV’s VMAs and ABC’s CMAs rely on Mass Relevance to power its cross-platform social integrations.

Now, Mass Relevance Platform will allow marketers with little technical experience to quickly develop social programs while being powerful enough for developers to create custom solutions. Networks will no longer need to lean as heavily on the Mass Relevance team for support, and it will likely result in more social TV integrations that utilize Mass Relevance’s already popular technology. Read more

A Q&A with Sabrina Caluori about HBO Connect: the network’s ‘digital marketing secret weapon’

HBO-Logo2HBO Connect is continuing to become a larger part of HBO’s digital strategy. In fact, when we asked Sabrina Caluori, HBO’s VP of Social Media/Marketing, about how HBO Connect tied into the network’s overall social media and social TV strategy, she was unabashed about its significance: “It is our digital marketing secret weapon. We have the ability to dream up social media activations big and small and give them a platform agnostic home in a branded environment – without big build costs each and every time.” HBO Connect uses Mass Relevance’s capabilities and the landing page for each HBO show will be able to integrate its tools differently according to its own strategy. We spoke with Caluori about the updates to HBO Connect, the role of Mass Relevance, and where she thinks social TV is headed. Read more

Opening up APIs, Mass Relevance, and football: Facebook continues its social TV push

Facebook’s push into social TV continues to grow, improve and impact the industry. Here’s a roundup of the company’s latest moves. Read more

MTV’s VMAs are reinventing how social is used to produce TV

In 2010 MTV made headlines by bringing Twitter to live TV for the Video Music Awards (VMAs). A year later they set a social TV record when Beyonce revealed she was pregnant. Last year, they made fans a bigger part of the show than ever before with social voting. For Sunday night’s VMAs (airing at 9pm ET) in Brooklyn MTV is reinventing what it means to produce television in a matured social TV world where fans and viewers live and speak in Vines, Instagram, GIFs and more. Here are the big announcements the network just made for Sunday’s ‘N Sync reunion-fueled VMAs. Read more

Facebook makes social TV splash with new features, integrations, and metrics

It’s been a big week for Facebook and Instagram as their push into social TV continues and grows. Here’s a roundup of what you need to know. Read more

Mass Relevance puts social media in motion with new ‘Dynamic Mosaic’ product

Austin-based Mass Relevance has been enjoying another SXSW, and the company released a new product to coincide with the annual gathering. Called “Dynamic Mosaic,” it enables clients to plug in content from Instagram, Facebook, Vine, Twitter and Google+ to create a real-time display. While social content swirls in the background, you can choose to highlight your favorite photos and posts in the foreground.

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