Thirty years ago today, The Weather Channel was born, a network dedicated to providing essential information 24 hours a day on TV. The social web didn't exist in 1982, but today the TV brand boasts 60 million unique monthly visitors, the #2 all-time downloaded iPad app, the #5 all-time downloaded iPhone app and a massive social reach that includes a unique partnership with Twitter to curate real-time conversations around the weather.

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