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Posts Tagged ‘MLB’

Friday Link Roundup: What the MLB Knows and Sitcoms’ Social Media Problems

selfie_layeringIf your television and social media feeds are overflowing with Ebola panic, here are some good social television links you may have missed this week for weekend reading pleasure.

1) “Selfie” and “A to Z” have a social media problem. We’ve written about how “Selfie” breaks the fourth wall, but this Guardian piece explores how this “new generation of romcoms” still struggles to depect social media and its use realistically:

Then there’s the problem of depicting tweeting, messaging and instagramming – behaviour that is not in itself exactly visually stunning. “Selfie”, like “You’re the Worst” and “Sherlock” before it, uses onscreen graphics of texts, Vines, and Instagram, floating words that resemble subtitles. The silent reading is similar to the quiet feedback loops of social media, which might just stop the audience looking away from the screen to tweet – for a minute at least. TV is painfully aware that social media is a powerful rival for viewers’ attentions, which perhaps accounts for its disparaging attitude towards it.

2) Ello, the invite only social network, received a new round of funding and announced yesterday that it will be a PBC, so it can stay true to its “no advertising, ever” mission. The social network maintains that it will never treat users like a product, though that doesn’t mean it can’t be a commercial space, as this piece on The Atlantic explains. Television is the most commercial enterprise there can be and Twitter and Facebook and Tumblr have made strategic moves to cater to fans and networks. I’m guessing if you’re on Ello, you’re too cool to live-tweet “The Voice,” right?

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

It’s Friday: Play Postseason #Moundball on Twitter

instaschedpostseasonNormally, Thursdays belong to the ladies and “Scandal,” but this week sports fans took over. Between Thursday Night Football and post-season baseball, it’s all about the games. Especially the MLB, which has always painted “Postseason” on the sidelines, but now acts as an easily recognizable hashtag.

The MLB is all over social media, whether it’s to goad fans or share the day’s long schedule. And then there’s @MoundballMLB, an official MLB account dedicated to the sideline betting game usually reserved for grandpas and very old-school baseball fans. Yet, 9,000 followers are ready to waste the day:

If you play along during the live game, the MLB is giving away MLB shop gift certificates, free trials to MLB TV, hoodies, and if the “umpire lands the ball perfectly on the pitcher’s plat during any World Series game, someone will win $1,000.”

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OneTwoSee, Bloomberg Sports, and LG partner to create interactive connected TV experience for MLB fans

one-two-seeMLB fans with an LG smart TV have reason to be excited this season. OneTwoSee, an interactive TV application company with a sports focus, and Bloomberg Sports have created a connected TV application that will bring interactive stats and advanced analytics to owners of LG smart TVs for the 2014-15 MLB season. The three companies announced the partnership at CES in January, and the application is free and included on all new LG smart TVs. The application will allow fans to see engaging data and graphics surrounding the game telecast. For example, LA Dodgers fans watching Clayton Kershaw pitch will be able to see the probability of him throwing a fastball versus a curveball, while another might display his ball to strike ratio. Both stats would update in real-time throughout the game. Similar types of stats would be displayed for batters. Read more

CBS Sports partners with PrePlay Sports for predictive pro and college football app

preplay cbsWhile PrePlay Sports has exclusive partnerships with the NHL and MLB, the maker of the predictive sports app teamed up not with the NFL or NCAA for its football app, but with CBS Sports. CBS Sports PrePlay Football launched prior to the starts of this year’s NCAA and NFL seasons, and allows CBS Sports to expand its fantasy footprint while giving fans an engaging and addicting second screen experience while watching pro and college football on TV. Read more

To ‘Amplify’ highlights in real-time, the NFL completes deal with Twitter

nflAccording to the Wall Street Journal yesterday, the National Football League has reached a deal with Twitter to use the social network’s Amplify product to make highlights and other content available to users both during and after games. Read more

MLB Network’s ‘Intentional Talk’ crowdsources episode, sees huge social boost

While MLB Network’s “Intentional Talk” shows fan tweets at the bottom of the screen each episode, the program went a step further on a special Social Media Day episode. The show, hosted by Chris Rose and Kevin Millar, gave fans an opportunity to produce the January 25th episode. In the week leading up to the episode,@IntentionalTalk, asked fans to contribute photos and videos for recurring segments “How Pro Is That?,” “What Just Happened?,” “That Was Awkward,” and “Got Heeeem,” and to come up with topics for “5 for Friday” and questions for “Ask Kevin.” In the show’s final segment, credits featuring contributors’ Twitter handles scrolled on the left panel. Read more

MLB All Star Game goes Twitter crazy, beats record in 1st inning

Updated with infographic: Major League Baseball told Lost Remote last month that the All Star Game would be the "most social event in baseball history," and the league certainly lived up to its promise. After the first inning, MLB said it counted 290K social media comments -- more than the entire All Star game last year. By the end of the game -- despite the 8-0 final score -- Bluefin Labs counted 808K social comments. Trendrr measured a social activity of 852,137, which nearly tripled the next closest show for the night, Pretty Little Liars.

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Exclusive: @ESPN to give out prizes during Home Run Derby

The MLB Home Run Derby is taking place tonight as part of the All Star festivities. Lost Remote has learned exclusively that ESPN will be making the broadcast more social by offering prizes for those following @ESPN and tweeting with #HRDerby. Here are the details...

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MLB All-Star Game to be 'most social event in baseball history'

As the MLB All-Star game inches closer, the league has just announced that they will be incorporating more social media into different parts of the game than ever before. The "@StateFarm #HRDerby and #ASG," as it's called, will feature computer stations at each clubhouse for both teams to interact on social when they're not actually playing in the game....

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How the MLB Fan Cave became the league's social strategy

Live TV has enabled sports leagues to provide for fans via the social web like never before. Major League Baseball has been at the forefront of this social TV innovation. Last summer Stephen Colbert took over its Twitter account. In December MLB added a brand new social media layer to one of its studios, and last month they recorded three million downloads to their app in just eight days. With a 162-game season and playoffs, the MLB decided to do more than just create a social TV strategy. They created an entire Fan Cave, now in its second season.

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