While MLB Network’s “Intentional Talk” shows fan tweets at the bottom of the screen each episode, the program went a step further on a special Social Media Day episode. The show, hosted by Chris Rose and Kevin Millar, gave fans an opportunity to produce the January 25th episode. In the week leading up to the episode,@IntentionalTalk, asked fans to contribute photos and videos for recurring segments “How Pro Is That?,” “What Just Happened?,” “That Was Awkward,” and “Got Heeeem,” and to come up with topics for “5 for Friday” and questions for “Ask Kevin.” In the show’s final segment, credits featuring contributors’ Twitter handles scrolled on the left panel. Read more
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Updated with infographic: Major League Baseball told Lost Remote last month that the All Star Game would be the "most social event in baseball history," and the league certainly lived up to its promise. After the first inning, MLB said it counted 290K social media comments -- more than the entire All Star game last year. By the end of the game -- despite the 8-0 final score -- Bluefin Labs counted 808K social comments. Trendrr measured a social activity of 852,137, which nearly tripled the next closest show for the night, Pretty Little Liars.
MLB's At Bat app, which baseball fans can use with or without television, has flown off the virtual shelves. According to MLB, the app has been downloaded 3 million times just 8 days into the season -- last year, the app hit that milestone after 145 days, three-quarters of the way through the season. Clearly, sports fans like their apps. "At Bat returned with its fifth edition in February to such strong fan demand that within a matter of hours the app rose to become the highest grossing sports application for iPhone, iPad and Android, top spots it currently maintains," explains MLB.
As promised, Xbox has rolled out three big content partners, beefing up its role as a big television player in the living room. Starting today, HBO Go (for participating providers), Xfinity and MLB (for subscribers) are debuting on Xbox Live, adding to Netflix, Hulu, ESPN and many more. And marking today's announcement, Xbox said more people are now using the console for entertainment purposes (TV, movies and music) than gaming.
Even though it's the off-season for the MLB, the MLB Network is hard at work leveraging social media by curating off-season chatter through their programming -- and now they've rolled out a brand new social media area inside of their state-of-the-art Studio 3 in New Jersey. The social area of the studio serves up 108-inch touchscreens for MLB Network talent to interact with fans through Facebook polls, Twitter and email. MLB Network has over 98,000 followers on Twitter and over 350,000 likes on Facebook.