Coming off of their Upfront, Univision announced a major mobile project last week with T-Mobile. The new service for Hispanic Americans “combines the insights and programming content of Univision, the leading media company serving Hispanic America, with T-Mobile’s wicked-fast network and Un-carrier™ wireless innovation and know-how,” according to the announcement. Walmart will be the exclusive retailer of this service, “in approximately 1,800 of its stores throughout the country” and it will “also be available at 6,000 independent dealer locations serving Hispanic communities throughout the country.” Read more
Posts Tagged ‘mobile’
In an effort to beef up its video and mobile efforts, Scripps has acquired Newsy for $35 million in cash — one of the largest tech acquisitions in the local media space in recent memory. Newsy produces video news reports across web, mobile and connected TV platforms for partners like AOL, Microsoft and Mashable. Many of the “mobile first” startup’s clips are focused on viral video, capitalizing on the growth of social sharing.
The mobile world has come a long way since the days when playing Snake on a Nokia phone was the most exciting thing you can do on your mobile device. In a move that will be sure to affect the social TV world, Nokia has announced that they will be selling their “devices and services” business to Microsoft for 5.44 billion Euros. Here are the details. Read more
The most popular mapping and navigational tool on the planet, Google Maps, is expanding its traffic coverage. This week the app added traffic accidents and other incidents courtesy of Waze, the mobile startup Google acquired for $1 billion earlier this summer. This is just one more sign that two of local TV’s biggest drivers — weather and traffic — are under increasing pressure from non-traditional competitors on the platform that increasingly matters the most: mobile.
There are over quarter billion people who have Shazam installed on their mobile device. This astounding number instantly makes Shazam a big player in the second screen market. When Shazam enabled TV recognition in September they made a big splash and instantly interested advertisers in seeing what they can do. Now, the mobile-first company has just announced a new CEO, Rich Riley to help take them into the now more mature mobile-first environment. We interviewed Riley, the former EVP of the Americas for Yahoo! about the importance of TV and what to look out for in the future as Shazam grows. Read more
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