TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Posts Tagged ‘mobile’

Burst Allows Networks to Use (and Own) Fan Videos During Live Broadcasts

burstlogoIf you watch sports, usually the only good videos of the crowd come from the ‘kiss cam’ at the stadium or whatever panoramic shot a producer finds eyeball-worthy. You’d also know that everyone on the ground is taking their own videos and sending them right to Instagram and SnapChat. Bryant McBride, CEO and co-founder of Burst, wanted to make it easy for broadcasters to grab those videos and use them on live television. Here’s how it works, according to a statement from the company:

This authentic, [user generated] video gets curated and approved by a tapeAD and then directly integrated into the EVS system in the live broadcast production truck. UGC video can be seen on the live broadcast within a few minutes of the consumer sending it to the media company. When a fan submits video from their smartphone, they check a box agreeing to be subject to the media company’s terms and conditions – effectively giving an ownership right of that video to the media company who can legally monetize and repurpose it free and clear.

This summer, Burst partnered with NESN. Using the Burst app and platform, Red Sox fans took their videos in the app, uploaded them to the cloud, and the network sifted through them using the platform and used them in the live-broadcast.

Read more

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now! 
 

3 Predictions for How the iPhone 6 Will Impact Social TV

Screen Shot 2014-09-18 at 12.51.13 PMThe highly anticipated iPhone 6 hits shelves (and doorsteps) tomorrow. To date, the talk has largely centered on the size of the phone, so much so that ‘The Verge’ published erotic poetry comprised exclusively of reviews.

Size matters, but so does the faster processor, Apple Pay (the new mobile payments platform), and an improved camera – each of which will have an impact on the social TV. Twitter came to prominence on the iPhone 3, Instagram on the iPhone 4, and Vine, Snapchat, and Whisper on the iPhone 5, but it is not the phone itself that impacts the social TV landscape – rather it is how app makers like Facebook and Twitter – and the companies they acquire – take advantage of the phone’s evolution.

With this in mind, here are three predictions for how the iPhone 6 will impact social TV. Read more

Univision and T-Mobile partner to create new wireless service for Hispanic Americans

UCI_UniMobile_TMo_en_pos_R_4c[2]Coming off of their Upfront, Univision announced a major mobile project last week with T-Mobile. The new service for Hispanic Americans “combines the insights and programming content of Univision, the leading media company serving Hispanic America, with T-Mobile’s wicked-fast network and Un-carrier™ wireless innovation and know-how,” according to the announcement. Walmart will be the exclusive retailer of this service, “in approximately 1,800 of its stores throughout the country” and it will “also be available at 6,000 independent dealer locations serving Hispanic communities throughout the country.” Read more

Scripps shells out $35 million to buy video news startup Newsy

newsyIn an effort to beef up its video and mobile efforts, Scripps has acquired Newsy for $35 million in cash — one of the largest tech acquisitions in the local media space in recent memory. Newsy produces video news reports across web, mobile and connected TV platforms for partners like AOL, Microsoft and Mashable. Many of the “mobile first” startup’s clips are focused on viral video, capitalizing on the growth of social sharing.

Read more

Nokia sells ‘devices and services’ business to Microsoft as mobile world consolidates

The mobile world has come a long way since the days when playing Snake on a Nokia phone was the most exciting thing you can do on your mobile device. In a move that will be sure to affect the social TV world, Nokia has announced that they will be selling their “devices and services” business to Microsoft for 5.44 billion Euros. Here are the details. Read more

Local TV facing increasing competition in weather and traffic

The most popular mapping and navigational tool on the planet, Google Maps, is expanding its traffic coverage. This week the app added traffic accidents and other incidents courtesy of Waze, the mobile startup Google acquired for $1 billion earlier this summer. This is just one more sign that two of local TV’s biggest drivers — weather and traffic — are under increasing pressure from non-traditional competitors on the platform that increasingly matters the most: mobile.

Read more

How USA Network is paving the way for social TV advertising

During USA’s upfront this past May the network made a big announcement that shows how important every screen is to the network.   They announced that they are, “redefining how consumers watch and interact with TV by unifying the viewing experience – both visually & functionally – across all devices.” In short, this means that they now have one sleek real-time look for their web, tablet and mobile platforms. Here’s how this strategy will pave the way for social TV advertising. Read more

An interview with Shazam’s new CEO Rich Riley

There are over quarter billion people who have Shazam installed on their mobile device. This astounding number instantly makes Shazam a big player in the second screen market. When Shazam enabled TV recognition in September they made a big splash and instantly interested advertisers in seeing what they can do. Now, the mobile-first company has just announced a new CEO, Rich Riley to help take them into the now more mature mobile-first environment. We interviewed Riley, the former EVP of the Americas for Yahoo! about the importance of TV and what to look out for in the future as Shazam grows.  Read more

How The Weather Channel is mastering mobile social advertising

When The Weather Channel launched a new version of their iPad app in October, we wrote about how they're the "largest location-based services company in the world." The Weather Channel was just honored by "Advertiser Perceptions" for the work they're doing in the mobile space. Their monthly audience is a whopping 163 million monthly unique visitors...

Read more

KOMO-TV to stream live news to mobile devices

When local stations cover breaking weather stories, one of their greatest challenges is getting the information to the people who really need it. Hurricanes, blizzards and tornadoes are often accompanied with wide-spread power outages. And that means no TV. For mobile users, the smartphone becomes their best (and only) option for news. It's one of many reasons why streaming live video to mobile makes sense for newsrooms. In September, Scripps Television became the first local TV group to enable live streaming to mobile devices via their partnership with EndPlay. And now Fisher Communications has signed up with EndPlay to offer the solution to their viewers as well.

Read more

NEXT PAGE >>