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Posts Tagged ‘modern family’

Clickhole Reports ‘Modern Family’ Cancelled, Internet Users “Totally Stopped Breathing”

modern familyThis morning, Clickhole published a post cancelling “Modern Family,” writing that ABC “just cancelled [it] in order to teach people that something you love can be taken from you with no warning whatsoever.”

Take a deep breath, skim readers, Clickhole is The Onion‘s viral content offshoot. But we know how this goes. It is a good example though of how different communities on different social platforms read news. In the expansive Twitter-sphere, you can hardly control the news. On Facebook, people get the joke (because they liked the parody site because it’s a parody site in the first place).

Of note, the news spread around Twitter, with many people retweeting the post and openly expressing their heartbreak with various emoji combinations. Facebook users berate each other for falling for it. On both platforms, like on most of the internet, it all devolves pretty quickly into homophobic rants. In any case, don’t worry. “Modern Family” will live on. For  now.

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

‘Psych’ series finale dominates social. Now what?

psychOn Wednesday, we wrote about ‘Psych All-Night,’ a marathon that USA Network hosted last Friday night to build buzz for the series finale of ‘Psych.’ ‘Psych-os’ took to social in full force for the event, with over 136,000 Twitter hashtag mentions, driving 114% fan growth on Instagram, and creating 21 Twitter trending topics.

The series finale itself resulted in even more impressive social numbers. #Psychout, #Psych, and #Psychallnight were three of the top five TV-related hashtags for the night, and @Psych_USA, the show’s official handle, garnered 57,046 mentions, which made it the most mentioned TV series account on Wednesday.

The numbers are great but it is not immediately obvious why USA would focus its efforts on building a social following for a show that is set to conclude; the strategy that the network took with ‘Modern Family’ which launched in syndication at the end of 2013 might offer some insight. Read more

How iPowow and Red Bull Media House are engaging European sports fans

461565852_640iPowow, a leading participation TV company based in Santa Monica, California, counts A&E and USA Network among its clients. In October, we wrote about how iPowow was working with USA to redefine the notion of syndication. The network had acquired the rights to broadcast Modern Family in syndication, and iPowow was helping to power Modern Family Live, which allowed fans to use second screen devices to participate in polls and quizzes while watching the episodes.

Two months ago, iPowow partnered with Red Bull Media House to create a social fan participation element for the FC Bayern München vs FC Red Bull Salzburg game, which aired on Red Bull Media House’s ServusTV. Fans were prompted to use computers or mobile devices to respond to questions displayed on-air during the telecast and to express their opinions about what was taking place during the game. The results were displayed in real-time both on the users’ devices and on TV. Read more

Predictions of the week: where will Cameron’s and Mitchell’s wedding take place?

downloadSocial TV isn’t only about measuring the volume of buzz surrounding a show. Fans take to Twitter and Facebook to opine not only about what they think about a soon-to-be-released show or what they’re seeing during a live airing, but also about what is going to happen next in their favorite scripted TV shows. Read more

How USA Network is using social to redefine TV syndication

Screen Shot 2013-10-01 at 2.45.03 AMModern Family just launched in syndication on USA Network, a big win for the network that’s not usually known for its comedy. If you’ve never seen Modern Family, or heard of the hit show you might not even know it’s only a syndication launch with the network’s smart, social-TV savvy launch strategy.  Read more

The second screen: your backstage pass to this year’s Oscars

By now, most people know that Seth McFarlane will host the 85th Academy Awards this Sunday night. But as Joan Rivers proved, the pre-show and all happenings behind-the-scenes are just as important to viewers. This year, actress Kristin Chenoweth, Entertainment Weekly Managing Editor Jess Cagle, and Good Morning America’s Lara Spencer will host the official pre-show, and each made the announcement via Twitter. Also, in a big surprise announcement, Robin Roberts also tweeted that she would be making her return to TV to help co-host. Read more

The top 2012 social tv shows according to GetGlue

With New Year’s a couple of weeks behind us, it is worth taking a look at the top tv shows and movies that drove the social conversation in 2012, and see whether these TV shows can maintain a stronghold on the social activity in 2013. Here’s GetGlue‘s take on social TV in 2012. Read more

The social reaction to 1600 Penn: strong cast, but not quite Modern Family

So far, 1600 Penn, NBC’s answer to Modern Family, has received very mixed reviews (Metacritic currently has it at a 55 out of 100). NBC released the pilot of 1600 Penn back in December, and Networked Insights (NI) has been able to capture the social reaction to the show in the month leading up to the national premiere. While fans are drawn in by the show’s strong cast, they have been balking at the comparison to Modern FamilyHere are the highlights from NI’s report. Read more

How artists and sponsors performed in social media at ABC's Billboard Music Awards

Modern Family's Phil and Claire Dunphy, who in real life are Ty Burrell and Julie Bowen, hosted the 2012 Billboard Music Awards last night kicking the night off with an hilarious opening act. With Bieber, LMFAO and more descending upon Vegas for performances, it's no surprise that high social TV buzz was in the air. Bluefin Labs tracked this buzz and provided Lost Remote with an infographic to detail the highlights...

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