According to Nielsen Social, the VMAs are the most social event of the summer across all television with over 12.6 million tweets. The event also generated a total of 259 trending topics. Combined across Vine, Tumblr, Snapchat, Instagram, Twitter and Facebook, MTV saw nearly 63 million social interactions during the night of the show.
MTV’s success isn’t just limited to social, or to the night of the show. The network posted the full show online Monday morning, drawing in over 7 million streams within 24 hours. On the mobile front, the MTV app saw its largest day of visitors and installs to date. Read more