Viacom has launched another major technology platform that is all about allowing artists to reach their fans in a more direct way than ever before. The artists opportunities hub for MTV, VH1 and CMT, “for the first time artists can opt into a myriad of massive scale opportunities to build fan reach and engagement by having their music showcased across MTV, VH1, CMT, MTV Hits, MTV Jams, VH1 Soul, CMT Pure and Palladia to potentially reach more than 100 million homes, as well as unmatched opportunities from partners.” Here are the details. Read more

With more than 143 million Facebook likes and 1.2 million Instagram followers, MTV ranks as one of the biggest brands on both platforms. The network continues to outpace its rivals in terms of digital innovation, and with the MTV Movie Awards which aired last night, MTV has show the world that social TV is now about GIFs, Instagram and real-time access to fans via Facebook. Read more

Always at the forefront of engaging viewers over Twitter with its live events, MTV is adding a new social network for this Sunday’s 2013 Movie Awards. In advance of the show, fans are voting for the “Best Hero” category over Instagram by tagging their photos with hashtags like #votesnowwhite and #votebilbo. Read more

MTV, VH1, CMT and LOGO have successfully made Social Media Week as sexy as Fashion Week. Today, at Viacom HQ in NYC, I’ll be moderating a panel featuring MTV’s Nev Schulman, VH1′s Drita D’Avanzo, CMT’s Cody Alan and Logo’s Ivy Winters to discuss “The Future of Social Media Interaction Between Fans and Entertainers.” Here are the details. Read more

MTV is at it again with unprecedented live streams and epic celebrations. Over the summer Lost Remote joined MTV for their live streamed  24-hour O Music Awards bus tour where the Flaming Lips broke a Guinness record. In honor of the year’s end and 12/12/12, MTV is teaming up with partner T-Mobile for another live stream event involving the most influential pop stars. Here are the details and interviews with Chris Ficarra Viacom’s SVP of Integrated Marketing and Ryan Kroft, the Executive Producer of the event, “The Big & Best of 2012: A Year End Celebration Presented by T-Mobile.” Read more

Get ready for one of the greatest television gatherings the industry has seen. MTV President Stephen Friedman will keynote our NYC Show taking place in New York City on April 24th. Friedman has not only led MTV to tremendous linear growth but has fueled an organization that is regularly recognized as the most social TV network and youth brand. Make sure to reserve your tickets now to join us in NYC for the following discussion. Read more

Should President Obama and Mitt Romney have vied for a spot at the VMAs instead of their conventions? According to Bluefin Labs, the VMAs were the "#2 all-time most social televised events at 12.8M comments (just shy of the Grammy's at 13M but ahead of the Super Bowl at 12.2M)". Trendrr concluded the "VMA's were the most social tentpole event of 2012," not including political events. Here are the details.

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MTV's VMAs are set for this Thursday, September 6th, with a jazzed up Twitter Tracker and a new viral video category that will be decided by social votes. The network's largest tent pole has always been an innovator when it comes to social TV and awards shows in general. The challenge they face now is how can they outdo themselves each year. We spoke with Colin Helms, SVP for Digital at MTV, who gave us a sneak peek...

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While we're still light years away from SXSW Interactive 2013, "panel picker" has opened and the Twitter tech scene is being taking over by requests to vote on a panel. We're excited to let you know that we've already been considered to moderate three different social TV panels being produced by MTV, Tomorrowish and Networked Insights. Please vote to make sure they happen...

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The VMAs are approaching again, and we're on the lookout for how they'll be able to outdo themselves this year in social TV. MTV is way beyond experimenting with social. They've hit 100 million plus likes and even the president of the network understands how important their social footprint is. They're also selling social to brands in big ways, and they're testing new waters in social by announcing the nominees and performers online to fuel digital sales and buzz.

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