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Posts Tagged ‘MTV’

Exclusive: ‘Are You the One?’ Fans Get Match Machine Reboot Ahead of Premiere

downloadThe second season of MTV’s dating show ‘Are You The One?,’ – where 10 men and 10 women are tasked with finding their soulmates returns next Monday.

Last season, MTV’s Northern Europe team along with Wenderfalck released the ‘Match Machine’ Facebook app, which paired fans up with their perfect match from their friend list. As some of the best social extensions do, ‘Match Machine’ took off even among non viewers and has notched over 35 million hits, 95 million match tests and 800 million Facebook impressions to date. Today, MTV is releasing an updated version of the app ahead of season two, which includes:

- Deeper explanations as to why you match/don’t match with your selected Facebook friend

- A reveal of the season two cast mate you’re most compatible with

- The ability to hand pick a Facebook friend to put into the computerized “Truth Booth” that – just like in the show – will reveal if you and the partner you picked are destined for love, should remain in the friend zone or somewhere in between Read more

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now! 
 

‘Faking It’s’ Hester High Introduces ‘Breaking News’ Video Component on the School Tumblr

20140330232930!Faking_It_2014_MTVMTV’s hit series ‘Faking It‘ returns tonights at 10:30 EST, and this season the storyline will become more interesting thanks to Tumblr.

In Season 1, we learned that the students run their school “newspaper” via Tumblr rather than an actual print edition and show fans were able to follow the news on an actual Tumblr . This season – working with Executive Producer Carter Covington and the show’s writers – MTV is upping the ante on Hester High’s Tumblr newspaper. Hester High’s news editor and will report on the school via a video series, and as something happens during the episode, ‘Faking It’ will push out her “Breaking News” piece live immediately after in real-time.  Read more

Stats Roundup: VMAs and Emmys Dominate Social on Back-to-Back Nights

980x551In retrospect, it seems unfair to have pit the VMAs against the Emmys in a contrived social TV battle.

According to Nielsen Social, the VMAs are the most social event of the summer across all television with over 12.6 million tweets.  The event also generated a total of 259 trending topics.  Combined across Vine, Tumblr, Snapchat, Instagram, Twitter and Facebook, MTV saw nearly 63 million social interactions during the night of the show.

MTV’s success isn’t just limited to social, or to the night of the show. The network posted the full show online Monday morning, drawing in over 7 million streams within 24 hours. On the mobile front, the MTV app saw its largest day of visitors and installs to date. Read more

VMAs Bests Emmys on Facebook with Triple the Engagement

vma-2014For the past week, the social conversation has centered on the VMAs and Emmys, which aired on back-to-back nights. Each had its share of buzzworthy moments, from Beyonce’s VMA performance (followed by a Jay-Z and Blue Ivy appearance) to Billy Crystal’s tribute to Robin Williams during last night’s Emmys

But which awards show captured the attention (and engagement) of Facebook users? Sunday night’s VMAs saw 13 million people with over 30 million interactions; 6.2 million people had 10.9 million interactions related to the Emmy Awards last night.

While the VMAs trumped the Emmys on Facebook, the Emmys improved compared to last year’s numbers. For the 2013 Emmys, 4.8 million people had 7.1 million interactions around the 2013 Emmy Awards. Read more

From Snapchat to ‘Best Lyric Video,’ MTV Continues to Innovate for VMAs

vma-2014The VMAs take place this Sunday at 9pm EST, and as usual, MTV is re-inventing and innovating.

The network announced the nominees for the show via Snapchat, and MTV’s SVP of Connected Content, Colin Helms, tells Lost Remote that “the videos were streamed over 400,000 times in their 24 hour existence.” MTV knew that users would screenshot the nominees and share the snaps across other social networks, so quantifying the reach cannot be confined to the ephemeral social platform.

MTV this year also introduced an award for “Best Lyric Video” in this year’s Social Category. The category gives a nods to the evolution of Lyric Videos as a preferred method for timing a song’s release with the premiere of the music video. The winner will be determined by fans socially who can vote via artist-specific hashtags on Twitter, Instagram, Facebook, and Vine.  Read more

#GoodLook: MTV Launches New Social Campaign to Combat Bias (Exclusive)

mgid-uma-image-mtvMTV has always been more than a TV network.

Today, MTV is announcing a new hashtag initiative as part of its multi-year social campaign, “Look Different,” which began in April. The goal of the program is to use the power of social media to drive social change. For the hashtag campaign, people will be asked to share real-life scenarios that either challenge or promote bias. #GoodLook will be used to share instances that challenge bias, while #NotAGoodLook will be used to share instances that promote bias. The best #GoodLook messages will appear on-air on MTV beginning in late July and the “Look Different” website at http://good.lookdifferent.org.

MTV has created an on-air promo spot where every week they will feature 1-2 new #GoodLook photos, Vines, tweets, etc. that were submitted with the hashtag via any social platform that uses hashtags. The promo spot will run throughout the day on the network and in primetime and debut at the end of July. Read more

Fueling social fandom: a conversation with VH1, MTV and Comedy Central

Screen Shot 2014-06-12 at 12.23.58 AMSocial TV is coming to Brooklyn tomorrow as the Northside Festival (a major music and entertainment festival in Williamsburg in Brooklyn) cooks off. I’ll be moderating a panel on fueling social fandom with three thought leaders from the social TV space. I’ll be joined by Tom Chirico, VP of Digital and Social Engagement at VH1, Tom Fishman VP, Content Marketing and Fan Engagement for MTV and Don Steele, the Senior Vice President of Fan Engagement and Multi-Platform Marketing at Comedy Central to discuss the following.  Read more

Exclusive: Behind MTV’s 2014 Movie Awards Partnership with Tumblr and Taco Bell

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When it came time to carry out the first iteration of a partnership with Tumblr to provide a custom advertising solution for Taco Bell during the 2014 Movie Awards, MTV thought outside the bun.

The Giffie Awards – in which MTV artists created real-time GIFs of events that transpired during the Movie Awards – were “presented by Taco Bell” and posted to MTV’s Tumblr throughout the evening. In addition to the Giffies, MTV gathered social influencers at Tumblr’s New York headquarters to produce additional content.

In just over two hours, MTV posted to its account a total of 87 times, and the results of the campaign, shared exclusively with Lost Remote, proved that it was a resounding success.

The posts generated over 250,000 notes, and reblogs constituted a high percentage of these notes. According to Tumblr, these numbers made the initiative one of the most engaging promoted campaigns in the social network’s history.

The big results come on the heels of a recent Pulsar study, which concluded that the conversation surrounding TV is larger and lasts longer on Tumblr versus Twitter. The study also suggested that on Tumblr, fans immerse themselves in their show’s universe, create their own narratives, and advocate for the show. Read more

Upfronts: How the cast of MTV’s ‘Faking It’ and ‘Awkward’ are using social media

photo copyYesterday was MTV’s upfront where the network debuted a number of exciting new programs. Lost Remote caught up with cast members from two of their hit shows earlier in the day to discuss how they use social media to interact with fans and promote the show. Here are the details.  Read more

MTV makes first big announcement for 2014 VMAs on social media

mgid-uma-content-mtvMTV is once again using #RoadToTheVMAs across social media to tease big announcements for their annual tent-pole event. MTV started this trend last year when the awards came to Brooklyn and have of course used the VMAs to set social media precedents for years. Last night MTV’s PR team teased to pay attention to the hashtag at 9am this morning. The big reveal was that the awards show is going back to southern California. “This year’s VMAs will have the distinction of being the first major award show to ever take place at the historic ‘Fabulous’ Forum,” in Ingelwood, according to their release. Read more

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