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Posts Tagged ‘MTV’

MTV’s ‘Rebel Music: Native America’ to Premiere Exclusively on Facebook

RebelMusicNativeAmerica-900x617Today at 4pm EST, MTV will debut the second season of Rebel Music exclusively on its Facebook page. This will mark the first time that MTV has premiered a show on the social network.

November is Native American Heritage Month, and ‘Rebel Music: Native America’ will focus on the stories of four Native American activists and musicians and how they use art to address community issues.

“We’re so excited and proud to launch ‘Rebel Music: Native America’ on MTV’s Facebook page, bringing poignant, original long-form content directly to our largest social community,” said Tom Fishman, Vice President of Content Marketing and Fan Engagement for MTV. “We look forward to a rich and timely social conversation ensuing as we both celebrate and reflect on Native American Heritage month.”

Following the premiere of the show on Facebook premiere, ‘Rebel Music: Native America’ will then air on mtvU, MTV2, Centric, Epix 2 and Epix.com. It will also be made available free for download or streaming on iTunes, Hulu, Amazon Instant Video, Google Play, Verizon Flexview, and Xbox Video.

The remaining five documentaries that make up the second season of Rebel Music will premiere in the spring of 2015 and will feature stories from Iran, Myanmar, Senegal, Turkey, and Venezuela.

 

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

First Episode of New Series ‘Slednecks’ to Premiere Tonight Exclusively on the MTV App

rs_560x415-141001120635-1024.MTV-Slednecks.jl.100114MTV has had a lot of recent success releasing shows – whether new series or season premieres – exclusively on its app a week before the linear debut. The network is able to boost app download numbers, and sometimes, rating numbers for the linear premiere. The network was most recently able to do this with its hit show ‘Faking It.’

Tonight, MTV will try this approach again by releasing its new series ‘Slednecks’ exclusively on the MTV App on iOS, Android, and XBOX One. The show is a “half-hour comedic docu-series following a close group of friends living in rural Wasilla, Alaska as they embark on various action-packed adventures like human catapulting, airboating on ice, river wakeboarding, and glacier partying.” Read more

MTV Generating Buzz for EMA Ahead of 20th Anniversary Show

article_big_1410199454MTV_EMA_2014_logo2014 MTV EMA takes place this year on November 9 in Glassgow, and the 20th anniversary of MTV’s European Awards show will be hosted by  Nicki Minaj.

While the show takes place in Europe, MTV EMA recognizes artists from around the world and across genres, and the network yesterday announced that Nick Jonas will kick things off from Miami the night of the show with a performance of his single ‘Jealous’ from his forthcoming album. As one of the Jonas Brothers, Nick certainly has an international fan base that will bolster his venture as a solo artist. 2014 MTV EMA will be broadcast on MTV channels around the world.

Hosting the Miami kick off show are two social TV stars – ‘America’s Got Talent’s’ Nick Cannon and Molly Tarlov  from ‘MTV’s Awkward.’ ”MTV is my home away from home and I can’t wait to host the EMA kick off special in Miami,” said Cannon.  ”Nice weather, beautiful beaches and me- what more could you ask for?” Read more

Exclusive: ‘Are You the One?’ Fans Get Match Machine Reboot Ahead of Premiere

downloadThe second season of MTV’s dating show ‘Are You The One?,’ – where 10 men and 10 women are tasked with finding their soulmates returns next Monday.

Last season, MTV’s Northern Europe team along with Wenderfalck released the ‘Match Machine’ Facebook app, which paired fans up with their perfect match from their friend list. As some of the best social extensions do, ‘Match Machine’ took off even among non viewers and has notched over 35 million hits, 95 million match tests and 800 million Facebook impressions to date. Today, MTV is releasing an updated version of the app ahead of season two, which includes:

- Deeper explanations as to why you match/don’t match with your selected Facebook friend

- A reveal of the season two cast mate you’re most compatible with

- The ability to hand pick a Facebook friend to put into the computerized “Truth Booth” that – just like in the show – will reveal if you and the partner you picked are destined for love, should remain in the friend zone or somewhere in between Read more

‘Faking It’s’ Hester High Introduces ‘Breaking News’ Video Component on the School Tumblr

20140330232930!Faking_It_2014_MTVMTV’s hit series ‘Faking It‘ returns tonights at 10:30 EST, and this season the storyline will become more interesting thanks to Tumblr.

In Season 1, we learned that the students run their school “newspaper” via Tumblr rather than an actual print edition and show fans were able to follow the news on an actual Tumblr . This season – working with Executive Producer Carter Covington and the show’s writers – MTV is upping the ante on Hester High’s Tumblr newspaper. Hester High’s news editor and will report on the school via a video series, and as something happens during the episode, ‘Faking It’ will push out her “Breaking News” piece live immediately after in real-time.  Read more

Stats Roundup: VMAs and Emmys Dominate Social on Back-to-Back Nights

980x551In retrospect, it seems unfair to have pit the VMAs against the Emmys in a contrived social TV battle.

According to Nielsen Social, the VMAs are the most social event of the summer across all television with over 12.6 million tweets.  The event also generated a total of 259 trending topics.  Combined across Vine, Tumblr, Snapchat, Instagram, Twitter and Facebook, MTV saw nearly 63 million social interactions during the night of the show.

MTV’s success isn’t just limited to social, or to the night of the show. The network posted the full show online Monday morning, drawing in over 7 million streams within 24 hours. On the mobile front, the MTV app saw its largest day of visitors and installs to date. Read more

VMAs Bests Emmys on Facebook with Triple the Engagement

vma-2014For the past week, the social conversation has centered on the VMAs and Emmys, which aired on back-to-back nights. Each had its share of buzzworthy moments, from Beyonce’s VMA performance (followed by a Jay-Z and Blue Ivy appearance) to Billy Crystal’s tribute to Robin Williams during last night’s Emmys

But which awards show captured the attention (and engagement) of Facebook users? Sunday night’s VMAs saw 13 million people with over 30 million interactions; 6.2 million people had 10.9 million interactions related to the Emmy Awards last night.

While the VMAs trumped the Emmys on Facebook, the Emmys improved compared to last year’s numbers. For the 2013 Emmys, 4.8 million people had 7.1 million interactions around the 2013 Emmy Awards. Read more

From Snapchat to ‘Best Lyric Video,’ MTV Continues to Innovate for VMAs

vma-2014The VMAs take place this Sunday at 9pm EST, and as usual, MTV is re-inventing and innovating.

The network announced the nominees for the show via Snapchat, and MTV’s SVP of Connected Content, Colin Helms, tells Lost Remote that “the videos were streamed over 400,000 times in their 24 hour existence.” MTV knew that users would screenshot the nominees and share the snaps across other social networks, so quantifying the reach cannot be confined to the ephemeral social platform.

MTV this year also introduced an award for “Best Lyric Video” in this year’s Social Category. The category gives a nods to the evolution of Lyric Videos as a preferred method for timing a song’s release with the premiere of the music video. The winner will be determined by fans socially who can vote via artist-specific hashtags on Twitter, Instagram, Facebook, and Vine.  Read more

#GoodLook: MTV Launches New Social Campaign to Combat Bias (Exclusive)

mgid-uma-image-mtvMTV has always been more than a TV network.

Today, MTV is announcing a new hashtag initiative as part of its multi-year social campaign, “Look Different,” which began in April. The goal of the program is to use the power of social media to drive social change. For the hashtag campaign, people will be asked to share real-life scenarios that either challenge or promote bias. #GoodLook will be used to share instances that challenge bias, while #NotAGoodLook will be used to share instances that promote bias. The best #GoodLook messages will appear on-air on MTV beginning in late July and the “Look Different” website at http://good.lookdifferent.org.

MTV has created an on-air promo spot where every week they will feature 1-2 new #GoodLook photos, Vines, tweets, etc. that were submitted with the hashtag via any social platform that uses hashtags. The promo spot will run throughout the day on the network and in primetime and debut at the end of July. Read more

Fueling social fandom: a conversation with VH1, MTV and Comedy Central

Screen Shot 2014-06-12 at 12.23.58 AMSocial TV is coming to Brooklyn tomorrow as the Northside Festival (a major music and entertainment festival in Williamsburg in Brooklyn) cooks off. I’ll be moderating a panel on fueling social fandom with three thought leaders from the social TV space. I’ll be joined by Tom Chirico, VP of Digital and Social Engagement at VH1, Tom Fishman VP, Content Marketing and Fan Engagement for MTV and Don Steele, the Senior Vice President of Fan Engagement and Multi-Platform Marketing at Comedy Central to discuss the following.  Read more

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