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Posts Tagged ‘MTV’

CMT to premiere ‘Sweet Home Alabama’ on its new second screen app a week before TV debut

cmtCountry Music Television (CMT) has launched a second screen video app for iOS devices that will tie directly to its programming. To build hype for the app, CMT is pre-releasing the first episode of the new season of “Sweet Home Alabama”  - the most-streamed original series in the history of CMT.com – exclusively in the app a week before it premieres on TV. The app will also offer a “Connect” experience that will filter the best tweets and allow fans to connect with the show’s stars or with other fans via the platform. For fans wanting to watch shows via the app, it will feature full episodes of Dog and Beth: On The Hunt, Dallas Cowboy Cheerleaders: Making the Team, Cassadee Pope: Frame by Frame, and Trick My Truck as long as users are subscribers of one of ten cable service providers. Read more

MTV releases music app for iPhone, enabling fans to discover and connect with artists

mtv-screen-grabLast week, MTV introduced its MTV Artists app exclusively for iPhone. Returning to its roots as a brand that promotes music discovery, MTV’s app is primarily designed to help fans discover new artists, connect with their favorite artists, and to provide a hub for exclusive content directly from the artists and from MTV. Pepsi has teamed up with MTV to be the app’s premiere launch partner, and the app will be the mobile extension of Artists.MTV.com. Read more

How Teen Wolf “hacked” Twitter to create the perfect on-brand campaign in France

teenwolf304200In April, we spoke with Darewin (France’s premier social TV agency) Président and Creative Director Wale Gbadamosi Oyekanmi about the challenges of launching a campaign for AMC’s The Walking Dead in France two years after the show premiered in the United States. This month, MTV France partnered with Darewin to promote the season 3 premiere of Teen Wolf. The agency decided to take advantage of a Twitter glitch that allows for visual irregularities within tweets. Within the first 24 hours of @MTVFR’s “irregular” tweet, it was retweeted 4,600 times in France. The English version garnered 2,700 retweets. Read more

Opening up APIs, Mass Relevance, and football: Facebook continues its social TV push

Facebook’s push into social TV continues to grow, improve and impact the industry. Here’s a roundup of the company’s latest moves. Read more

VMAs ratings up 66% from last year as tweet and digital records are broken

MTVPress.com

More results are in from last night’s VMAs. We already reported on the tweet records (Miley’s twerking had the highest tweets per minute). MTV has just released the ratings and explained the digital impact, including that they had the “biggest VMA Day in network history.”
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Initial data results from Twitter on last night’s VMAs

Last night’s VMAs were fun, shocking, silly and featured what felt like an hour long amazing performance from Justin Timberlake and even N’ Sync. You can catch up on our live blog last night here. Twitter has already released some early data about the big tent pole event. Read more

MTV’s VMAs are reinventing how social is used to produce TV

In 2010 MTV made headlines by bringing Twitter to live TV for the Video Music Awards (VMAs). A year later they set a social TV record when Beyonce revealed she was pregnant. Last year, they made fans a bigger part of the show than ever before with social voting. For Sunday night’s VMAs (airing at 9pm ET) in Brooklyn MTV is reinventing what it means to produce television in a matured social TV world where fans and viewers live and speak in Vines, Instagram, GIFs and more. Here are the big announcements the network just made for Sunday’s ‘N Sync reunion-fueled VMAs. Read more

MTV seeks to shore up VMAs ratings with social media blitz

Today, MTV announced a new socially-voted category with Windows Phone titled “Best Song of the Summer,” which seeks to capitalize on a topic of popular debate. The nominees for this inaugural award are Miley Cyrus’ “We Can’t Stop,” Daft “Get Lucky,” Ellie Goulding’s “I Need Your Love,” Selena Gomez’s “Come & Get It,” One Direction’s “Best Song Ever,” and Robin Thicke’s sexy “Blurred Lines.” Beginning today, fans can vote via Twitter, Instagram or Vine by using #votemiley, #votedaftpunk, #voteselena, #voteonedirection, #votethicke,  or #votecalvinandellie.

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MTV to reveal nominations for ‘Video of the Year’ on Vine and Instagram

Vine continues to make a giant splash within TV. MTV, has announced that tomorrow at 8am ET they will be revealing the nominees for the Video of the Year on Vine. This is a big moment for the Twitter owned platform because it shows that MTV’s audience cares about the platform, which is why MTV does. Here are the details. Read more

MTV’s OMA’s generates more than 500,000 live streams

MTV completed the fourth version of it’s OMAs, their awards platform targeted towards honoring digital and the web. Last year we participated in the 24-hour bus ride OMAs that ended with the Flaming Lips breaking a record in New Orleans. This year the OMAs once again set to break some recors. Read more

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