By Natan Edelsburg on August 9, 2012 3:25 PM
The VMAs are approaching again, and we're on the lookout for how they'll be able to outdo themselves this year in social TV. MTV is way beyond experimenting with social. They've hit 100 million plus likes and even the president of the network understands how important their social footprint is. They're also selling social to brands in big ways, and they're testing new waters in social by announcing the nominees and performers online to fuel digital sales and buzz.