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Posts Tagged ‘MTV’

Mass Relevance Platform makes it easier for networks to create social TV experiences

mass-relevance-logoAustin-based Mass Relevance has been the go-to company for networks seeking to create bespoke social TV experiences. HBO uses Mass Relevance technology on each of its shows’ homepages, and award shows like MTV’s VMAs and ABC’s CMAs rely on Mass Relevance to power its cross-platform social integrations.

Now, Mass Relevance Platform will allow marketers with little technical experience to quickly develop social programs while being powerful enough for developers to create custom solutions. Networks will no longer need to lean as heavily on the Mass Relevance team for support, and it will likely result in more social TV integrations that utilize Mass Relevance’s already popular technology. Read more

‘RuPaul’s Drag Race’ to premiere a week early in Logo TV’s new app

unnamedLogo TV, the Viacom network focused on LGBT content, has today released its first app – available free in the iTunes store. The app will be video-centric, and will contain a library of LGBT-focused films, authenticated access to Logo TV programming, and second screen experiences that will synch with linear telecasts.

To help boost app download numbers and to build buzz for its most-watched show, Logo TV will be premiere the first episode of Season Six of ‘RuPaul’s Drag Race’ exclusively in the app on February 17, a week before the February 24 TV premiere.

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When art and music change the world: new MTV World series ‘Rebel Music’ follows young people in 6 countries

safe_imageLast Monday, MTV World debuted ‘Rebel Music,’ a new documentary series about musicians and artists in areas of conflict. ‘Rebel Music’ will feature six episodes examining the lives of young people using art and music to create change around the world. The first two episodes premiered last week, and the remaining four episodes will debut weekly on mtvU and RebelMusic.com. Artist and activist Shepard Fairey, who also created the visual identity for ‘Rebel Music,’ is an executive producer. Read more

MTV to Release ‘Generation Cryo’ On App A Week Before TV Debut

generation chyroMTV is giving its second screen audience a sneak peak at a new documentary a week before its TV audience will get to see it.

“Generation Cryo,” a documentary following a 17-year-old who uncovers she has 15 half-siblings, will debut at midnight tonight on the MTV app, available to be watched all week on iPhone, iPad, and xBox 360 (for Xbox Live Gold members) before it debuts on TV next Monday at 10pmET.

“We’ve been actively experimenting with introducing new shows on the app to help build awareness and buzz leading to the premiere on television,” said Robyn DeMarco, Executive Vice President of Programming and Content Strategy for MTV. “Our audiences are living on these devices and these platforms provide new opportunities to super serve exclusive content to our fans while simultaneously creating new ways to integrate our ad partners.”

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CMT to premiere ‘Sweet Home Alabama’ on its new second screen app a week before TV debut

cmtCountry Music Television (CMT) has launched a second screen video app for iOS devices that will tie directly to its programming. To build hype for the app, CMT is pre-releasing the first episode of the new season of “Sweet Home Alabama”  - the most-streamed original series in the history of CMT.com – exclusively in the app a week before it premieres on TV. The app will also offer a “Connect” experience that will filter the best tweets and allow fans to connect with the show’s stars or with other fans via the platform. For fans wanting to watch shows via the app, it will feature full episodes of Dog and Beth: On The Hunt, Dallas Cowboy Cheerleaders: Making the Team, Cassadee Pope: Frame by Frame, and Trick My Truck as long as users are subscribers of one of ten cable service providers. Read more

MTV releases music app for iPhone, enabling fans to discover and connect with artists

mtv-screen-grabLast week, MTV introduced its MTV Artists app exclusively for iPhone. Returning to its roots as a brand that promotes music discovery, MTV’s app is primarily designed to help fans discover new artists, connect with their favorite artists, and to provide a hub for exclusive content directly from the artists and from MTV. Pepsi has teamed up with MTV to be the app’s premiere launch partner, and the app will be the mobile extension of Artists.MTV.com. Read more

How Teen Wolf “hacked” Twitter to create the perfect on-brand campaign in France

teenwolf304200In April, we spoke with Darewin (France’s premier social TV agency) Président and Creative Director Wale Gbadamosi Oyekanmi about the challenges of launching a campaign for AMC’s The Walking Dead in France two years after the show premiered in the United States. This month, MTV France partnered with Darewin to promote the season 3 premiere of Teen Wolf. The agency decided to take advantage of a Twitter glitch that allows for visual irregularities within tweets. Within the first 24 hours of @MTVFR’s “irregular” tweet, it was retweeted 4,600 times in France. The English version garnered 2,700 retweets. Read more

Opening up APIs, Mass Relevance, and football: Facebook continues its social TV push

Facebook’s push into social TV continues to grow, improve and impact the industry. Here’s a roundup of the company’s latest moves. Read more

VMAs ratings up 66% from last year as tweet and digital records are broken

MTVPress.com

More results are in from last night’s VMAs. We already reported on the tweet records (Miley’s twerking had the highest tweets per minute). MTV has just released the ratings and explained the digital impact, including that they had the “biggest VMA Day in network history.”
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Initial data results from Twitter on last night’s VMAs

Last night’s VMAs were fun, shocking, silly and featured what felt like an hour long amazing performance from Justin Timberlake and even N’ Sync. You can catch up on our live blog last night here. Twitter has already released some early data about the big tent pole event. Read more

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