Next week, the film, television, music, and tech industries will descend upon Austin for South by Southwest (SXSW). The festival has grown tremendously in the past five years, and many brands use the week to shine a spotlight on new projects.
VH1 will be heading down and will focus on marketing its hi-def music channel, Palladia. Whereas MTV and VH1 have strayed away from music programming, Palladia is dedicated to showcasing music from Viacom’s portfolio 24/7.
On March 12, the network will be taking over Cedar Door Grill in Austin for “Palladia’s EPIC. AWESOME. SHOWCASE.” More exciting, though, is that Palladia will be giving one fan at SXSW the opportunity to program Palladia for an entire day with whatever live music content they want to show. SXSW attendees simply have to tweet about their “epic” and “awesome” experience using hashtag #epicawesome and Palladia will be choosing the winner based on the most compelling tweets received.
As TV and music options proliferate, networks will have to continue to integrate fan feedback into their programming schedules in order to hold their attention. “Simply put, fans impacting and influencing the programming is in my opinion not just the future of social TV, but TV in general,” Tom Chirico, VP, Digital and Social Engagement, VH1 and Palladia, told Lost Remote. “Digital has created the expectation that we live in an on-demand content world and through activations like this we’re bringing that same spirit to linear as well.” Read more