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Posts Tagged ‘MWW’

How Budweiser, Coca-Cola, and Esurance Won Super Bowl XLVIII

budweiser-super-bowl-2014-teaser-zipper-ft-arnold-schwarzenegger-large-5While the social conversation surrounding the Super Bowl was largely about the game itself  (despite a historic blowout ), viewers were most excited about Bruno Mars’s halftime performance and the commercials between the action. Below are three unique ways that agencies and analytics platform companies measured last night’s conversation.

Poptip, a platform that analyzes and synthesizes social conversation in real-time, measured the conversation about commercials by ‘tweets per minute,’ or, TPM*. The company found that four out of the top five brands who received the most pre-game mentions released their commercials before game day. A 30-second spot cost advertisers $4 million this year, but this did not hold Budweiser or Doritos back from running multiple ads.

Still, only four out of ten brands with the highest average TPM ran more than one commercial. Of one-commercial brands, Esurance was the clear winner: Esurance and their #EsuranceSave30 cash giveaway beat out all other advertisers for the highest sustained conversation volume in terms of average TPM. Read more

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The Tweeting Dead gamifies tweets about The Walking Dead

MWW_Group_398645There’s The Walking Dead and Talking Dead, but now PR agency MWW and technology partner Ideation teamed up to create Tweeting Dead. In an attempt to capitalize on the number of hardcore fans and the corresponding Twitter chatter, a MWW Innovation team was formed to consider how they could properly showcase their love for the show by gamifying the surrounding Twitter conversation. Read more