By Natan Edelsburg on September 19, 2012 8:28 AM
Mass Relevance has launched a major new product today that will help TV companies leverage their expertise in social TV visualizations. The Product Studio allows clients to "gain instant access to off-the-shelf visualizations in order to quickly and easily create engaging brand experiences with curated social data." They're launching the tool with Fox Sports Media Group, the first TV network to use the new platform. We spoke with Mass Relevance CEO Sam Decker and Chris Hannan, FOX Sports Media Group SVP of Marketing & Social Media Strategy.