Mass Relevance has launched a major new product today that will help TV companies leverage their expertise in social TV visualizations. The Product Studio allows clients to "gain instant access to off-the-shelf visualizations in order to quickly and easily create engaging brand experiences with curated social data." They're launching the tool with Fox Sports Media Group, the first TV network to use the new platform. We spoke with Mass Relevance CEO Sam Decker and Chris Hannan, FOX Sports Media Group SVP of Marketing & Social Media Strategy.

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Remember SnappyTV, the exciting social TV startup that won the award at the first Social TV Summit? The San Francisco based company is growing their advanced editing tools, and it recently announced "VTweets" -- the ability to bridge the live video you capture on their platform with tweets. The two major features of VTweets include...

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Two firsts for Twitter today as the social network becomes more like a media company. First, it aired its first TV spot during today's Pocono NASCAR race. It shows racer Brad Keselowski snapping a photo from inside his car on an iPhone, then the slogan, "See what he sees," followed by the web URL: Twitter.com/#NASCAR. Twitter's Omid Ashtari, who heads up sports and entertainment, confirmed it was Twitter's first TV commercial...

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It appears to be the season for new kinds of Twitter deals. Just after their major announcement with ESPN, for the first time, Twitter will partner with a sports league to curate and editorialize tweets. Starting with NASCAR's Pocono 400 race, which will air on TNT, Twitter will be curating #NASCAR to capture the buzz around the game. We spoke with Twitter spokesperson Rachael Horwitz.

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Just a few years ago, a #hashtag was merely a Twitter pioneer's tool to organize and curate tweets around conversations on Twitter. Now #hashtags are launching pads for global conversations around major televised events. This weekend Los Angeles-based Farmers Insurance will become the first NASCAR sponsor to feature a #hashtag on a racecar. They're also working with driver Kasey Kahne and his Hendrick Motorsports team to create a unique experience for fans to engage with him before, during and after this weekend's Texas Motor Speedway and next weekend's Kansas Speedway, both airing on FOX.

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