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Posts Tagged ‘national geographic channel’

The New York Times launches ad platform to leverage archives with National Geographic Channel as launch partner

Turn on your flux capacitor to 88 MPH and get ready for one of the most exciting ad launches of the year. The New York Times has launched an advertising program using their web archives dating back to 1851. The new platform will leverage “TimesMachine,” which is, “a digital archive that displays 70 years of Times content via electronic pages with the look and feel of the original printed stories.” Here’s how the National Geographic Channel is leveraging this time travelling tool. Read more

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Yahoo!’s IntoNow partners with Nat Geo for ‘Doomsday Preppers’ and ‘Rocket City Rednecks’

As the second space heats up it’s continuously harder for a TV network to find the right platform to build a unique partnership with. This month National Geographic Channel’s popular reality TV shows Doomsday Preppers (about the lives of ordinary Americans preparing for the end of the world) and Rocket City Rednecks (about a genius hillbilly family from Alabama) are partnering across Yahoo!’s IntoNow to deliver a unique second screen experience. We spoke with Yahoo!’s Director of Business Development and Strategy, Sima Sistani and National Geographic Channel‘s Director of Digital Marketing Katy Anadale about the partnership. Read more

Nat Geo Channel sends Tweets into space for 'Chasing UFOs'

We enjoy highlighting some of the most creative social media efforts across TV, and this one certainly qualifies. In June we wrote about social TV fan experts Campfire and how they were working with The National Geographic Channel on "The Wow Reply," a social activation in honor of their Chasing UFOs show. The social results from the campaign are in for this fun and unique campaign...

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