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Posts Tagged ‘national geographic channel’

NatGeo Channel Peel Campaign Proves Cross-Platform Retargeting Effectiveness

RStjSdnanIFgQyS-556x313-noPadIn July, National Geographic Channel employed a cross-platform marketing campaign for its show ‘Life Below Zero’ in which it utilized a new advertising solution from smart remote technology company Peel. The network was able to retarget viewers who had seen a linear TV ad for ‘Life Below Zero’ on Peel with 24 hours of being exposed.

Those who had seen the TV ad, and who use Peel, were served a full-screen mobile interstitial ad on the Peel Smart Remote app, which turns a smartphone or tablet into a TV remote control and has 90-million activated users.

“Peel is one of the few companies that is able to guarantee a one to one match of our target audience to our viewer,” Hayes Tauber, Senior Vice President of Consumer Marketing, National Geographic Channel, tells Lost Remote. ”What we find most appealing about their platform and their technology is their ability to follow the viewer from click to actual tune in, allowing us to measure channel viewership as a direct result of our paid advertising with Peel.” Read more

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‘Hitrecord on TV’ and ‘Live from Space’ Win Interactive Media Emmys for Social TV Experience

Emmy trophyIn January, we wrote about Joseph Gordon-Levitt’s ‘Hitrecord on TV,’ a crowdsourced TV show that features segments from a community of artists around a single theme. The show airs on Participant Media’s Pivot, an innovative TV network (available through most cable and satellite subscriptions) that has experimented with crowdsourced shows, a la carte digital offerings, and multiplatform content delivery.

Last week, it was announced that ‘Hitrecord on TV’ will receive an Interactive Media Emmy Award for Social TV Experience. The Social TV Experience award recognizes the creation of a companion social experience that supports audience communication and interaction for a linear program or an original interactive program. This is the first Emmy Award for the network that launched in August 2013.

Also a winner in the Social TV Experience category is National Geographic Channel’s ‘Live from Space,’ a two-hour special that aired in March. The show took viewers inside the International Space Station. Mullen, an integrated advertising company, worked with National Geographic to produce the second screen experience for the special: Read more

The New York Times launches ad platform to leverage archives with National Geographic Channel as launch partner

Turn on your flux capacitor to 88 MPH and get ready for one of the most exciting ad launches of the year. The New York Times has launched an advertising program using their web archives dating back to 1851. The new platform will leverage “TimesMachine,” which is, “a digital archive that displays 70 years of Times content via electronic pages with the look and feel of the original printed stories.” Here’s how the National Geographic Channel is leveraging this time travelling tool. Read more

Yahoo!’s IntoNow partners with Nat Geo for ‘Doomsday Preppers’ and ‘Rocket City Rednecks’

As the second space heats up it’s continuously harder for a TV network to find the right platform to build a unique partnership with. This month National Geographic Channel’s popular reality TV shows Doomsday Preppers (about the lives of ordinary Americans preparing for the end of the world) and Rocket City Rednecks (about a genius hillbilly family from Alabama) are partnering across Yahoo!’s IntoNow to deliver a unique second screen experience. We spoke with Yahoo!’s Director of Business Development and Strategy, Sima Sistani and National Geographic Channel‘s Director of Digital Marketing Katy Anadale about the partnership. Read more

Nat Geo Channel sends Tweets into space for 'Chasing UFOs'

We enjoy highlighting some of the most creative social media efforts across TV, and this one certainly qualifies. In June we wrote about social TV fan experts Campfire and how they were working with The National Geographic Channel on "The Wow Reply," a social activation in honor of their Chasing UFOs show. The social results from the campaign are in for this fun and unique campaign...

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